4. Benefits of your own Website
Recognition of the individual/business in the social media
Far cheaper and much more flexible than print advertising
Offer convenience
Improve credibility
Promote your brick & mortar presence
Two-way communicative marketing
Growth Opportunity
5. When to start your own website
A new business
A professional (professor, PhD, doctor,
scientist, etc.)
A hobby/job seeker (a photographer, a
painter, a dog walker, babysitter, etc.)
A talent (a dancer, a singer, a make-up
artist, an actor, a hair dresser, a writer,
etc.)
6. Connecting your Website to
Social Media / “Word of Mouth”
Twitter - Find out what’s
happening, right now.
Facebook - Helps you
connect and share with
the people in your life.
Google+ - you can
share the right things
with the right people.
YouTube - Share your
videos with friends,
family, and the world.
10. Steps to a successful launch
Determine the PURPOSE of the site.
Determine your AUDIENCE.
Research the COMPETITION.
Begin to gather and outline CONTENT.
Decide what FEATURES your site will
include.
11. Steps Cont.
Design a SITE MAP. [Home, (Product
Page of some sort), Resume/Portfolio,
Photo Gallery, Contact Information]
Share your DESIGN thoughts and ideas.
Determine how frequently your site will
need to be UPDATED.
Choose a TIMELINE.
Determine Your BUDGET.
12. Personal Website + Social Media
= Successful Groundswell
LISTENING Give your audience a voice to
be heard (Reviews,
suggestions, comments, etc.)
Respond to
TALKING customers/fans/audience and
stimulate two-way
conversations
ENERGIZING Finding the most enthusiastic
customers/fans & use
groundswell to enhance the
word of mouth.
SUPPORTING Build a support system through
Social Media
EMBRACING Keep up to date, add your latest
accomplishments and help
others come up with ideas for
your business