Social Media and PR

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Brief collection of slides that formed the backdrop to a class with PR professionals on the CIPR course at Birmingham City University's School of Media

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Social Media and PR

  1. 1. Paul Bradshaw Online Journalism Blog PR and social media
  2. 2. Was the age of mass media a blip? Audiences becoming smaller Communication increasingly horizontal, less vertical Algorithms, not editors: prominence set by many, not few
  3. 3. The web is not a 'channel' Most popular use of web: email (social networks coming up fast) Biggest chunk of time: communities Web as tool; 'users' not audience
  4. 4. 'The brand' = consumer experience Manage the experience not the brand Importance of social capital Giving users a stake and a vote From linear to networked model
  5. 5. http://del.icio.us/paulb/interactivepr Stop talking about Dell Hell. Let's talk creative failure.
  6. 6. Twitter.com/paulbradshaw OnlineJournalismBlog.com Google me.

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