Monetising Hyperlocal

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Presentation to the Association of Online Publishers Microlocal Media Forum on Dec 9 2009

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Monetising Hyperlocal

  1. 1. Paul Bradshaw Birmingham City University        Online Journalism Blog Monetising Microlocal
  2. 2. No one is selling content Selling platform Selling ads Selling services Selling products
  3. 3. MSNBC buys Everyblock AOL buys Patch Examiner buys NowPublic CNN partners with Outside.In Plenty are selling out...
  4. 4. Low costs, low profits? Multiple revenue streams New efficiencies New advertising Legacy as handicap
  5. 5. Platform already paid for Membership Convenience The 90 degree shift Decoupling + end of monopoly = ?
  6. 6. source: Ofcom ( http://www.ofcom.org.uk/research/cm/icmr08/converge.pdf ) Social: “according to Nielsen, the average UK internet user spent three hours and 40 minutes on ‘member community sites’ in September 2008, up 42% on the figure of two hours and 35 minutes for a year previously.” (2.5 mins on newspaper sites - comScore)
  7. 7. Networked The link IS the content Process as product Quality not quantity The independent's view
  8. 8. Twitter.com/paulbradshaw OnlineJournalismBlog.com So long,  and thanks for all the fish.

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