1. Evaluation Question 3
What have you learnt from your audience feedback?
Prior to creating two adverts, a sponsorship sequence and a web pop-up for the
sportswear company which I designed (Infinite Sports), I gathered audience
feedback to help make decisions on specific details of my company such as what
to name my sportswear campaign. Furthermore I gathered audience feedback
after the completion of my construction projects, to see what people thought
about the products that I advertised and the way I advertised them, this was
done through the use of questionnaires and a Facebook fan page.
Audience feedback used to select a campaign title
I came up with 3 possible campaign titles that
I thought were strong, and then put them into
a single word document. I allowed a selection
of my target audience to put a tick next to
which title they thought would best suite my
sportswear campaign, this resulted in the
title ‘There Is No Limit’ being used within my
projects as it received the most ticks.
Allowing my target audience to choose which
name they best liked meant that I could know
which title out of the 3, would most appeal to
the average person within my target
audience, making it easier to market
products and adverts towards them in the future by capturing there attention
(seen as ‘There Is No Limit’ is included in my adverts and web pop-up). There
are clear benefits to this audience feedback, however looking back on it I could of
asked a larger sample of people within my target audience in order to gain more
accurate results, additionally perhaps I could have included one or two more
possible campaign titles to allow the target audience a wider choice.
Audience feedback to select a company name
In order to decide what to name my
sportswear company I came up with a list of
possible names and placed them in a word
document, which I printed off and then asked
members of my target audience to put a tick
next to which name they best liked. The results
of this tally thus show why the name Infinite
Sports was selected for my company name.
This tally offered the target audience a total of
13 company names to choose from, making the
amount of ticks for the name Infinite Sports
stand out as a clear attraction. Using the target
audience feedback to decide the name of my
sportswear company allowed me to best

2. appeal to the target market through a name, which would capture their
attention.
Existing audience feedback in the form of viewing figures
As part of research I gathered existing feedback by looking at some TV viewing
figures for sports channels and sports programs, this simply enabled me to see
which channel it would be best to sponsor when creating my sponsorship
sequence. The results which I found using Google showed that Sky Sports 1
would be the best channel to sponsor as it can get up to 14 million viewers at
times.
Facebook fan page providing audience feedback
Creating a Facebook fan page for Infinite Sports allowed for audience feedback in
the form of page likes, showing that people like the general idea of my company.
It allows consumers to express their personal feelings by commenting on either
the page itself or the photos of the products, which are shown on the account.
A good way to view success or failure is through analysis of this feedback, for
example positive comments may be left on a product photo, showing that it is
successful in appealing to the audience. Through viewing the users that have
liked my Facebook fan page it is clear that it has appealed to people within my
target audience (people aged around 16-35), making the page successful in
promotion. Not only is this beneficial in reinforcing brand awareness but it is
also a free form of advertisement.

3. Questionnaire providing audience feedback
I created a questionnaire in word and printed off multiple copies in order to gain
some audience feedback on my adverts and sponsorship sequence. This was
beneficial as it allowed me to see what about the various projects was successful
and unsuccessful in appealing to the audience. For example feedback on question
3 about my adverts revealed that 7 (50%) people liked the variety of locations,
which I used in filming. I think the overall results from the questionnaire could
have been slightly more accurate if I had asked a larger sample of people to
complete it, as it was only completed by a total of 14 people. Perhaps I could of
also asked some more in depth questions. Although I can say that people of
different age ranges both within and outside of my target age range completed
the questionnaire, providing a certain amount of accuracy to the results, as they
are not biased. 4 out of the 14 respondents (28%) said that they thought the
target audience for the adverts and sponsorship sequence was people aged
around 25 and above, when the actual target age range is 18-35. This possibly
shows that the adverts could have been slightly more tailored to the target
audience. Contrastingly all respondents acknowledged that the projects were
aimed at males, therefore I am happy with the results. All 14 people (100%) who
completed the questionnaire said that the adverts and sponsorship were
interesting; I could of possibly expanded on this by asking what it was that
interested the audience to get more specific findings, however I am still pleased
with the result as it shows that the footages are successful in capturing the
audiences attention.