2. For the first question in my survey, I asked my target audience: Did
you understand who the client for this campaign is?. From this I
found that:
100% Understand who the client for this campaign is
By asking this question it allows me to see if my pitch has informed
my audience of who the client is for my campaign. I sent this
survey to a small amount of people who are within my target
audience. When asking this question, it also allows me to see If my
idea appeals to the main client and to my target audience.
3. The second question I asked was: Do you think my idea fits
the given brief of culture in the digital age’.
From asking this question I found that:
100% believe that my idea fits the given brief
I believe that this was an important question to ask as if it
didn’t fit the given brief I could have changed it so it fitted the
brief. However, my target audience believe that it fits the brief
of Culture in the Digital Age.
4. For my third question I asked if my ideas for this campaign appealed
to the person who is answering the survey directly. I believe that this is
the most important question as the people who I presented to are
within the age range of the target audience and getting their opinion
on my idea is crucial.
By asking this question I found that:
100% say my idea appeals to them
By asking this question it allows me to see if I needed to make any
changes to my idea to appeal more to the target audience. However,
the people who answered my survey like my idea.
5. For my fourth question I asked my target audience what they liked
about my rationale. I believe that this was an important question to
ask because then I know what I've done well in my pitch. By asking
this I found that my audience liked:
The idea
The images
The research
By looking at these results I can see that I don’t have to change my
idea, the images or improv the research in my campaign.
6. For my final question I asked my target audience
what I could improve on within my pitch. I also
believe that this is an important question to ask as
it allows me to find out what I need to improve on
with both my pitch and my campaign, it also
allows me to add additional information and
elements if needed.
From my survey I found that I need to improve on:
More variation of ideas
More colour
Add more colour to text
More ideas on Pinterest board
