The document discusses the process of creating advertisements for a store called "Fresh" that sells seasonal snacks. The target audience is ages 15-19 and 40+, as determined by questionnaires completed by classmates, teachers, and followers on Twitter. Feedback indicated artistic genres and showing the actual products were preferred over actors/actresses. The name "Fresh" was favored over other options. Rough cuts were shared online and feedback was used to refine the ads, such as brightening shots and adding appropriate jingles. Collecting audience feedback throughout helped ensure the final ads would appeal to the target market.

2. The beginning…
After researching the M&S and Innocent adverts, I found that there
were aspects from these commercials that I wanted to include in
my own. The target audience for M&S are adults that enjoy the
finer things in life, whilst the target audience for Innocent are
children and young adults.
I wanted to combine the adult audience and young audience for
my target audience, and so I handed out some sheets to people in
my class, and my teachers who have children. Some sheets that I
handed out included a page of potential title ideas for my shop
name, some questionnaires that allowed me to see specifically
what preferences my target audience have when it comes to food
adverts. I also put my rough cuts out on Twitter, where I have a
healthy mixture of young and adult followers to give me feedback.

3. This questionnaire helped me to
decide whether or not I should
include people eating and drinking
the products I advertise in my
advert. It also helped me decide
whether or not using a narrator, a
music track or maybe even both
would be the best decision for my
audience. Additionally, I found out
what style of advert my audience
preferred, where I was then able to
decide on what genres to apply in
the production stage e.g. two
genres might have equal appeal to
people, therefore I may have
attempted to apply both of those
genres into my adverts; a hybrid.

4. My target audience taught me that their age range is most common between 15-19 and 40+;
exactly what I was aiming for. The artistic genre was the most popular, which allowed me to
know that using M&S was appropriate inspiration as this advert is extremely artistic. 32 people
out of 40 also preferred food adverts that conveyed the actual product instead of a person with
the product, so I wasn’t intending to use any actors or actresses in my media products. This
was reinforced by the results I received from question 9, where ¾’s of my audience didn’t think
it was important for an advertisement to feature an actor/actress. My target audience also felt
that a music track was more appropriate and necessary for my advert, which resulted in me
cutting out the chance of using a narrator. I wanted to create adverts that appeal to my target
audience, and therefore took every response on board and filmed commercials that carried out
my target audiences preferences.

5. For the name of my shop, I came up with an assortment of different names that could be
effective as the name for a shop that sells snacks specific to the upcoming season. I
handed these ideas out to the same 40 people that I gave my questionnaire too, to keep
my feedback reliable. The name that stood out to my audience was Fresh, which beat
the others by a mile. I had intended to carry out another poll for the top three shop
names, but as Fresh was a clear winner I decided to use this one.
Fresh could have the connotation of how my store is unique and not like the rest. My
store specifies snacks and treats rather than a whole grocery store, which is a ‘fresh’ idea
and original. I was happy with the outcome of my shop name as I was interested in Fresh
originally, along with LB (Light Bite) Groceries and Tuck.

6. Below I have inserted a variety of comments that I received from online, using my private
twitter account. I had feedback from teenagers my age, some adults and some parents
regarding my rough cuts that I uploaded on my YouTube channel.

7. The feedback from online was extremely helpful, as there was some
compliments in there that let me know I was on the right track for
attracting my target audience, along with some criticism to allow me
to alter features in my advert before continuing with my editing.
I brightened up some shots using the luma curve tool on Premiere Pro
which made my products pop from the frame more so than they were
doing before. I also added a positive jingle to both adverts, the
Summer one being different to the Christmas one as I chose a specific
Christmas melody for this one; which resulted in me making some of
the cuts quicker in order to match the beat of the song.
By collecting feedback from my target audience at this stage of editing
allowed me to see whether or not what I was creating was perhaps
what they were expecting to see, and overall the response from my
audience has been positive.
Collecting feedback from my target audience along the way has also
been an effective way of communicating with those that will be
viewing and judging my commercials – ensuring that they are happy.