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Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
Website committee wheels
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Website committee wheels

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2011 IAHI Committee Wheels as of April 2011 for website

2011 IAHI Committee Wheels as of April 2011 for website

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  • This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘How we win’ section of our strategy – the ‘Where we play’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘Where we play’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘Where we play’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let’s look at how a department has successfully created their wheels – in this case, we’ll use Global Human Resources as a great example…
  • This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘ How we win ’ section of our strategy – the ‘ Where we play ’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘ Where we play ’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘ Where we play ’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let ’ s look at how a department has successfully created their wheels – in this case, we ’ ll use Global Human Resources as a great example…
  • This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘How we win’ section of our strategy – the ‘Where we play’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘Where we play’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘Where we play’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let’s look at how a department has successfully created their wheels – in this case, we’ll use Global Human Resources as a great example…
  • This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘How we win’ section of our strategy – the ‘Where we play’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘Where we play’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘Where we play’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let’s look at how a department has successfully created their wheels – in this case, we’ll use Global Human Resources as a great example…
  • Removed Improve PCR Contribution to levels achieved by other IHG hotels
  • This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘How we win’ section of our strategy – the ‘Where we play’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘Where we play’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘Where we play’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let’s look at how a department has successfully created their wheels – in this case, we’ll use Global Human Resources as a great example…
  • This is work in progress, but you can see this is the wheel for our Executive Committee, with the thought bubbles representing where we have metrics that apply to the area. The wheel represents the ‘How we win’ section of our strategy – the ‘Where we play’ section is very specific to just a few teams, but clearly the EC have actions in this area. The vast majority of IHG colleagues do not have a ‘Where we play’ responsibility, and those that do are aware that they do, so this is why it is broken out separately for the EC wheel. [For our department, we have no specific ‘Where we play’ responsibility, so we will just be creating our wheel.] [NOTE: Adjust as necessary for your department] So, let’s look at how a department has successfully created their wheels – in this case, we’ll use Global Human Resources as a great example…
  • Transcript

    • 1. 2011 Australasia Committee
      • Compliance testing model for brands
      • Green Engage
      • Brand standards review and consolidation
      • Improve RGI by X
      • Crowne Plaza brand evolution.
      Where we play
      • Improve operation costs
      • All hotels to meet statutory sustainability requirements
      • Improve OSAT scores
      • AUSNZ hotels to be ranked first or second in comp set
      • 80% membership penetration in Australia, New Zealand and New Guinea
      • Ensure IAHI membership meets expectation of members
      • Establish fully functional sub-committees for Brand Standards, Operations and Sales & Marketing
      • Part-time administrative support for region
      • Improve owner communications with IHG
      • Work with IHG to broaden strategic-spectrum of focus
      • Community Engagement strategy
      • X PCR Contribution
      • Support IHG’s People Journey
    • 2. 2011 Canada Committee IAHI Internal Use Only - Proprietary and Confidential IAHI Internal Use Only - Proprietary and Confidential
      • Pilot Guest Committee
      • Improve Canada RGI to X
      • Drive OSAT and monitor Canada performance relative to Americas
      Where we play
      • Representation by Canada Committee members on all joint committees.
      • Focus on IAHI Canada through membership increase, satisfaction & communication
      • Engage owners to support key Canadian industry initiatives through TIAC & HAC.
      • Quality , sustainable communication & training in Canada
      • Sales & Marketing programs, including regional sales roles
      • Work with IHG on Canada cost or operational concerns
      • PCR Contribution of x%
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • Drive owner engagement with Canada sales effort
      • GKTW charitable status in Canada
    • 3. 2011 Mexico Committee IAHI Internal Use Only - Proprietary and Confidential
      • Support relaunch initiatives for Crowne Plaza.
      • Socially-responsible hotels.
      • Support development of standards to reach goals on ROI.
      • Enhance recognition of employees.
      • Improve RGI for each brand.
      Where we play
      • Professional development programs for employees.
      • Leverage IAHI / IHG Mexico to address key issues for the country.
      • Implement IHG global initiatives.
      • Improve profitability at the hotel level.
      • Increase PCR revenue contribution +2 points.
      • Endorse UGE initiative of each brand.
      • Achireve and maintain 87% membership.
      • Security preparedness.
      • Support IAHI strategic priorities:
      • Celebrate Service
      • Communications
      • Membership
      • Encourage implementation of “Winning Ways”
    • 4. 2011 Latin America Committee IAHI Internal Use Only - Proprietary and Confidential
      • Support relaunch initiatives for Crowne Plaza
      • Create a Best Practice program for hotels
      • Improve OSAT and support new Guest Love quality measurement progam
      • Enhance recognition of employees per region
      Where we play
      • Support People Tools to improve training offerings for employees
      • Develop a community engagement program
      • Work with IHG to improve the Opera/ PMS issues in the region
      • Research and discuss a benchmarking program
      • Reach and maintain 65% membership.
      • Leverage IAHI/IHG relationship to address key issues in the region
      • Endorse UGE initiatives for each brand.
      • Increase PCR revenue contribution +2 points
      • Improve RGI for each brand
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
      • Support Green Engage in the region
      • Work with IHG to increase marketing and sales support
      • Develop leadership program for owners
    • 5. 2011 EMEA Committee
      • OSAT Improvement to xx%
      • Effectively support Green Engage.
      • Continue development & implementation of “Celebrate Service”.
      • Improve RGI to xx%
      • Actively support Crowne Plaza brand evolution.
      Where we play
      • Sustain France IAHI Country Committee
      • Build engagement within Africa region
      • EMEA participation in global committee’s
      • Improve input & feedback from global committees to EMEA & Sub-Committee’s.
      • Set up EMEA HR Task Force.
      • Achieve 85% membership across EMEA
      • Succession Planning for EMEA Committee
      • Bring the “Winning Ways Culture” IHG to EMEA and pilot the franchisee HR offer.
      • Maximise ROI on system funds and PCR through support of global committees
      • Actively support fundraising activities for GKTW and other charities
      • Complete standards reviews for each brand and support UGE project.
      • Achieve xx% PCR revenue contribution
      • Achieve cost of sale reduction for EMEA
      • Best practice sharing across countries
    • 6. 2011 Direct Sales Committee
      • Direct Customer Feedback on all Key Initiatives
      • Establish Communication
      • Strategy for Green / LEED Initiatives
      • Rank hotels and management companies on OSAT
      • IHG Way of Sales – Source talent, orientation to IHG, basic and advanced training programs, web based choices
      • Exceed Global Sales & Midmarket Revenue Goals
      • Sales Source: Rated Excellent Among all Users (Property Level and Above )
      Where we play
      • IHG to establish separate and higher standards (a certification) to manage an IHG brand
      • Five Year Strategic Plan Created
      • (SFA) Sales Force Automation – IHG must fund for 2011 Budget
      • IHG Leadership of Industry Priorities (Quarterly recap of IHG performance vs competitors)
      • Easiest Hotel Company To Do Business With
      • Exceed Market Share Performance Goals
      • Major Initiatives – continuous feedback platform in place
      • Scorecard Tool to
      • evaluate the Direct Sales at all levels (Global, Above Property and Hotel Level)
      • Continue to evolve
      • Strategic Pricing
      • OTA strategy to improve channel profitability
    • 7. 2011 Technology Committee IAHI Internal Use Only - Proprietary and Confidential IAHI Internal Use Only - Proprietary and Confidential
      • Communicate
      • paperless audit and measure adoption
      • Complete HDTV rollout to all hotels by EOY 2011
      • Establish Business Center standards by brand
      Where we play
      • Establish a technology disposal program and roll out in local communities
      • Review HSIA standards
      • for compliance and
      • revisions
      • Research new Video Conf
      • options for larger hotels
        • Attend HITEC
        • Attend CES
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • Share best Technology practices using Technology Blog
      • Define REVolution for Franchisees and communicate plans/progress
      • Review current credit card process & vendors
      • Identify PCI Compliance training / continue awareness comm.
      • Support creations and distribution of Mobile Booking apps
      • Establish information security protocol and training program awareness
      • Produce 2 articles for Owner ’s Magazine and press releases on initiatives as needed communication Programs
    • 8. 2011 PCR Committee IAHI Internal Use Only - Proprietary and Confidential • Evaluate and, if applicable, Implement Green Initiative in conjunction with PCR • Integrate Priority Club with Property Sales Teams
      • Increase Credit card penetration
      • Increase Member Recognition and Evaluate Current Member Recognition Standard
      Where we play
      • Priority Club Re-Positioning
      • Create better linkage between PCR and Brand Committees
      • Institute Recognition and Awareness Programs – PC Member, Employees, and IHG
      • PCR Charity Event For GKTW • Optimize PCR Contribution and Increase Channel Shift and Share of Customer Wallet • Ensure solvency of PC Fund with customer and franchisee value proposition • Loyalty Program Offering Review – Geographic and Segmentation
    • 9. 2011 Revenue Performance Committee Where we play
      • GDS Task Force
      • SEO Task Force
      • IHG/IAHI Online Collaboration
      • Market share programs that increase hotel ROI
      • (BiCW, PCR)
      • Shift to high value channels
      • Improve revenue and engagement of team members through Booked Solid Tour events, Revenue Management Essentials Certification (RMEC) and Conference
      • Emerging Media Strategies – look for monetization opportunities
      • Socialize progress on REVolution
      • Best-in-Class Web with focus on Merchandising
      • Improve SEO placement and align independent websites
      • Revenue Management
      • Support RMH growth
      • Support revenue management big rock with pilots of PDI, Pricing Strategy, and SBRP
      • OTA Strategy – reduce dependence on opaque
      • Balanced Performance Marketing program
      • Support HCM evolution – creating efficiencies on property
    • 10. 2011 Operations Committee
      • Implement and operationalize the Green Engage program.
      • Celebrate Service
      Where we play
      • Work in partnership with IHG in the development of the Community Strategy.
      • Launch Inn-Supply to franchise community
      • Support IHG in developing global approach to Brand Standards
      • Implement timely Business Plan Process & Tools
      • Hotel Ready
      • UGE
        • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • People Tools
      • Assist with implementation and rollout of the new Global Guest Love Measurement
      12/7/10 TBD: F&B, Talent Development and Owner Advocacy
    • 11. 2011 Development Committee Where we play
      • Collaborate with IHG to refine market planning policies, feasibility and impact procedures in an effort to drive growth in the right markets with the right owners
      • Work with IAHI procurement task force to review opportunities to leverage purchasing power against capital expenditures
      • Leverage existing communications tools (eg, IHG Design Connect); establish new methods to drive sharing of best practices and ROI enhancing building practices
      • XX
      Leverage collective developer community knowledge to drive owner ROI and IHG share ambition through more efficient hotels built in the right place, operated by the right owner • Leverage experience of active developers to incorporate ROI savvy building practices and elements into prototypes and conversions • Establish communications protocols to share best practices and ROI enhancing building and conversion capital expenditures Work with IHG F&B to develop ROI savvy concepts 10-year License Discussion • Investigate and share sustainable building practices and materials to drive ROI and social responsibility in both conversion and new build hotels • Assist IHG in developing relationships with the right owners who are capable of delivering a stellar product guest experience • Engage a cross section of active developers on committee as members and guests to share best practices and IAHI advocacy • Work with IHG to reinforce a relationship driven approach to development
    • 12. 2011 Indigo Committee
      • Test, roll out Hotel Indigo brand service behaviors
      • Improve RGI to 92
      Where we play
      • Guest Experience - Research, Consumer Insights, Brand Stds
      • Achieve 42% PCR Rev Contribution
      • Develop community events in local neighborhood markets
      • Based on successful pilot results, embed evolved F&B service training and equipment in hotels
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
        • Big Rocks
      • Continue Employee Engagement programs/measurement (Inspiration Maker, Market Metrix)
      • Piloting, testing and validation around room and lobby/public area WOW journey stages
      • Build brand awareness through social media, PR/media outreach and owned/earned media
      • Roll out new identity through all consumer touchpts.
      • Drive OSAT to 91
      • Focus marketing efforts against multiple business segments. – BTA, B2B, PCR & non-PCR members
      • GM Conf/Service Retreats
      • Implement local F&B partnerships
      • Achieve xx RN contribution from Task Force
      • Achieve x RN contribution from Amer Mid Market Sales Force
      • Actively engage and support GKTW and Local Neighborhood Charity
      • Measure increase in F&B dept income: Increased sales =increased margins
    • 13. IAHI Internal Use Only - Proprietary and Confidential
      • Product quality
        • OSAT improvement to +1
        • Quality Inspections
        • PCR Guest Satisfaction
        • HPT quality resolution
      • Guest Experience Differentiators, i.e.
        • Lending Locker
        • SCAD SRD
      Critical Enablers
      • Ensure planned and strategic brand growth with qualified ownership, operators and site selection
      • Collaborate on and ensure continuity with IHG/Brand dedicated resources, i.e. RSD, AM, NHOP, etc.
      • Extended stay philosophy considered in all new or upgraded systems
      • Raise brand awareness through social media*
      • Identify opportunities to pilot an develop environmental initiatives (e.g., recycling program)
      • Fundraising for brand charity – Give Kids The World
      • Develop operating metrics benchmark tool
      • IHG Big Rocks Specific to CWS
        • Direct Web
        • Revenue Mgmt
        • PCR
        • IHG Way of Sales
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • Perpetuate Brand Culture
      • - CAN DO Service*
      • - Branded Training Programs*
      • - Owner Certification*
      • - Celebrate Service
      • - Communications
      • Develop affordable CWS renovations*
      • Develop NHOP/Brand Hallmark Execution Program*
      *Brand initiative supported by IAHI brand committee
      • Focus marketing efforts against multiple segments incl – Gov’t, B2B, PCR, etc.
      Candlewood Suites Committee
      • Achieve +2% PCR Revenue Contribution
      • Improve RGI to +2
    • 14. IAHI Internal Use Only - Proprietary and Confidential 2011 Staybridge Suites Committee Critical Enablers
      • Ensure Technology, Development and other IAHI Committee initiatives support Staybridge and extended-stay operating model
      • Collaborate on and ensure continuity with IHG/Brand dedicated resources, i.e. RSD, AM, NHOP, etc.
      • Ensure multi-brand marketing initiatives support Staybridge, and extended-stay operating model is considered for all initiatives
      • Fund-raising for GKTW
      • Guest Experience Differentiators, i.e.
      • Sundowner
      • Local Information
      • Perpetuate Brand Culture
        • Staybridge Spirit Refresh*
        • Branded Service Training*
        • Owner Certification*
        • Celebrate Service
        • Communications
      • Identify opportunities to pilot and develop environmental initiatives (e.g., recycling program)
      • Develop operating metrics benchmark tool
      • IHG Big Rocks Specific to SBS
        • Direct Web
        • Priority Club Rewards
        • IHG Way of Sales
        • Revenue Management
      • Product Quality
        • OSAT improved by +1
        • Quest/Quality Inspections
        • PCR Guest Satisfaction
        • HPT2 quality issue resolution
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communication
        • Green Engage
        • Membership
        • Procurement
      • Raise brand awareness through social media*
      *Brand initiative supported by IAHI brand committee
      • Launch Brand identity refresh*
      • Develop NHOP/Brand Hallmark Execution Program*
      • Focus marketing efforts against multiple segments incl – Gov’t, B2B, PCR, etc.
      • Improve RGI to +2
      • Achieve +2% PCR Revenue Contribution
    • 15. 2011 Crowne Plaza Committee
      • OSAT Improvement +1 pt
      • Evaluate and collaborate with IHG on CP UGE tools to include SOPs for hallmarks, standards & design guidelines
      • Improve RGI +2pts
      • Actively support CP brand evolution and execute on Wave 2 Global Pilots
      Where we play
      • • Development Strategy
      • • F&B Strategy
      • • Support IAHI Joint Policy strategic priorities:
        • • GKTW
        • • INN-PAC
        • • Celebrate Service
        • • HR Winning Ways
        • • Communications
        • • Green Engage
        • • Membership
        • • Procurement
      • Collaborate with IHG “Big Rocks” to enhance performance for CP
      • Achieve +2 pts PCR revenue contribution
      • Launch Internal Communications platform targeting teams & owners
      • Support People Tools for CP and develop & implement Hotel & Associate Reward & Recognition
      • Launch Global Branded Service Program – Employee Journey
      • Launch Visual & Audio Brand Identity System
      • Enhance global Sleep Advantage program and implement new Bedding program in the Americas
      • Develop sustainability platform for Sleep Advantage program
      • Support Pink Out at Colonial (Americas Now)
    • 16. 2011 Holiday Inn Express Committee
      • Support implementation of Stay Real Phase II
      Where we play
      • Identify green products for FF&E, OS&E
      • Increase PCR Revenue Contribution by %
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • Continue to grow OSAT
      • Collaborate on Carbon Footprint guidance and related environmental activities for new hotels
      • Continue Stay Real campaign at comparable funding levels
      • Support IHG 2011 big rocks (Way of Sales, Revenue Management, Leadership, Direct Web, and TPI)
      • Implement promotional campaigns targeting multiple segments. – BTA, Mtg Planners, SMERF, Sports, non-PCR
      • Increase RGI
      • Drive ADR without losing Occupancy
      • Support development and implementation of HR People tools
      • Review training gap analysis and develop appropriate action plan
      • Implement Standards Review
      • Complete SRD updates
      • Great Room evolution beyond breakfast
      • 24 hour F&B / Pantry
      • Technology / Mobile Key and branded mobile app
      • Implement innovation plan including:
      • Implement Green Engage across the estate
      • Implement community engagement strategy – local / kids sports
      • Donate HIEX “Great Rooms” for charitable events
      • Continue F&B R&D and market testing to evolve and improve experience
    • 17. IAHI Holiday Inn Committee IAHI Internal Use Only - Proprietary and Confidential
      • Support implementation of Stay Real Be You
      • Support development and implementation of HR People tools
      Where we play
      • Identify green products for FF&E, OS&E
      • Implement Green Engage across estate
      • Develop and implement community engagement strategy
      • Improve RGI by 5 points
      • Improve PCR revenue contribution by 5 points
      • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • Continue F&B R&D and market testing to evolve and improve experience
      • Develop and test UGE innovations to improve brand perceptions and drive OSAT +2 points
      • Collaborate on Carbon Footprint guidance and related environmental activities for new hotels.
      • Implement promotional campaigns targeting multiple segments. – BTA, Mtg Planners, SMERF, Sports, non-PCR
      • Continue Stay You campaign at similar funding levels
      • Support IHG Big Rocks: (Way of Sales, Revenue Management, Leadership, Direct Web, and TPI)
      • Standards recommend/implement
      • Complete SRD updates
      • Implement innovation plan including:
      • Social Hub
      • Technology – branded mobile apps and wireless
    • 18. 2011 Operations Committee Wheel
      • Implement and operationalize the Green Engage program.
      • Celebrate Service
      Where we play
      • Work in partnership with IHG in the development of the Community Strategy.
      • Launch Inn-Supply to franchise community
      • Implement timely Budget Guidelines Document
      • Hotel Ready
      • UGE
        • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • People Tools
      • Assist with implementation and rollout of the new Global Guest Love Measurement
      12/7/10 TBD: Global Brand Standards, F&B Focus
      • Support Owner
      • Advocacy
    • 19. 2011 Past Chairman Committee IAHI Internal Use Only - Proprietary and Confidential
      • Create an Annual Past Chair event at a destination location
      • Create a new Officer mentoring program led by the Past Chairs to prepare Officers for Chairmanship
      Where we play
      • Enhance IAHI visibility to franchise community and industry by using IAHI communication channels and industry events
        • Support IAHI Joint Policy strategic priorities:
        • GKTW
        • INN-PAC
        • Celebrate Service
        • HR Winning Ways
        • Communications
        • Green Engage
        • Membership
        • Procurement
      • Increase engagement of
      • Past Chairs in IAHI
      • Committee and Board Mtgs
      • Develop a proactive global expansion strategy for the association in order to expand membership in growing regions of IHG brands
      12/7/10
      • Support GKTW through community involvement

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