2011 top 3 committe accomplishments


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2011 top 3 committe accomplishments

  1. 1. Candlewood Suites Committee Steve Ehrhardt <ul><li>Focused Extended Stay specific marketing print buys against multiple niche segments (numerous training and travel professional periodicals) </li></ul><ul><li>Supported development of new SRD packages for release as well as Out and About Board launch in Q4 and Lending Locker test in Q4 </li></ul><ul><li>Passed Direct Sales Standard to give Owners and Hotel teams the best chance at success </li></ul>
  2. 2. Crowne Plaza Committee Mark Carrier, Chairman <ul><li>Gained IHG CEO and Senior Leaders commitment to the Crowne Plaza brand and its inclusion as a top priority for the organization </li></ul><ul><li>Collaborated and launched significant first step initiatives: refreshed Sleep Advantage, brand training program and identity </li></ul>
  3. 3. Holiday Inn Committee Chris Bruch, Chairman <ul><li>Supported continued testing and development of the Social Hub project </li></ul><ul><li>Endorsed improved product standards i.e., pillows </li></ul><ul><li>Monitored trending RGI growth </li></ul>
  4. 4. Holiday Inn Express Committee Kevin Hilchey, Buggsi Patel, Co-Chairmen <ul><li>Achieved increases in REVPAR and MPI for the brand </li></ul><ul><li>Began working on the next generation of the iconic cinnamon roll, the mini-cinni and next evolution of the breakfast room/lobby </li></ul><ul><li>Moved ahead with development of an up-to-date standard room décor (SRD) that is also greener </li></ul>
  5. 5. Hotel Indigo Committee George Glover, Chairman <ul><li>Further defined brand positioning with the revision of F&B offering. That revision focused on labor cost and inventory control. New pantry equipment was specified, designed, and purchased with an understanding that the entire Indigo model is one of focused profit. </li></ul><ul><li>Better defined the design renewal process and centralized focus on what’s important for the upscale segment vs. original “cute and whimsical” </li></ul><ul><li>Supported launch of partnerships with Chef Curtis Stone and WNBA </li></ul><ul><li>Celebrated JD Powers Award win for Guest Satisfaction </li></ul>
  6. 6. Staybridge Suites Committee Christian Sargent, Chairman <ul><li>Increased commitment to #1 priority: revenue. This was accomplished through working to enhance the RDS program, making extended stay enhancements to the MMAP program, gaining an enhanced marketing focus commitment from IHG, and, getting inclusion of DOSs at the Americas Investors Conference </li></ul><ul><li>Improved focus on education through a number of initiatives: making attendance at the Bachelor's Owner Orientation class mandatory, development of the Master's level class, development of an expense benchmarking tool to assist our owners in better understanding the operations model, and gaining approval to include curriculum for our DOSs at the Investors Conference. </li></ul><ul><li>Worked to get HPT commitment to an extensive renovation program for Generation 1 assets </li></ul>
  7. 7. Direct Sales Committee Mike Conway, Chairman <ul><li>Implemented Strategic Pricing (Business Travel) with over 30% adoption by key IHG customers. This dynamic pricing strategy has increased IHG's market share while reducing travel costs. </li></ul><ul><li>Supported mid-market sales strategy and organization, which has been a solid success. Each business review with the committee has exceeded revenue expectations, and the strategy will continue into 2012. </li></ul><ul><li>Adopted, modified and supported the IHG Way of Sales. The committee also supported and endorsed the new sales technology platform that will be the foundation of customer account management in the future. </li></ul>
  8. 8. Operations Committee Glenn Squires, Chairman <ul><li>Developed Budget Guidelines documents for all brands </li></ul><ul><li>Supported continued roll out of Inn-Supply procurement program in US/Canada </li></ul><ul><li>Supported deployment of Green Engage 2.0 and development of future sustainability initiatives </li></ul>
  9. 9. Priority Club Committee Jay Fishman, Chairman <ul><li>Worked with IHG to readjust financial levers of the Priority Club Rewards (PCR) fund to solve for skyrocketing RPC costs and provide additional resources to the Holiday Inn family of brands for continued Relaunch promotional activities </li></ul><ul><li>Tested and began implementation of new PCR Champion Program at the hotel level to create better awareness and recognition of our most loyal and highest revenue generating customers in order to increase share of wallet from those customers </li></ul><ul><li>Set up Give Kids The World (GKTW) platform for donation of points/cash from our customers, employees, and franchisees to raise funding to build 2 new villas at GKTW </li></ul>
  10. 10. Revenue Performance Mike Hembree, Chairman <ul><li>Continued refinement and reinforcement of joint IHG and IAHI strategies to slow OTA growth and deliver higher net rate business to IHG hotels. </li></ul><ul><li>Evaluated opportunities for hotels to increase revenue through verifying the ROI of the training and RMH program </li></ul><ul><li>Worked closely with IHG to expedite initiatives such as Lowest Internet Rate Guarantee and Google Ads with goal of establishing efficient and rapid evaluation for promised &quot;Best in Class&quot; guest web experience </li></ul>
  11. 11. Technology Committee Mark Zipperer, Chairman <ul><li>Rolled out the Print to File Night Audit Function, which could save 500,000 reams of paper annually </li></ul><ul><li>Established the guidelines for Business Centers to be adopted by each brand </li></ul><ul><li>Rolled out PCI training for all hotel managers and line level staff </li></ul>
  12. 12. Canada Committee Nora Duke, Chairman <ul><li>Supported IHG roll out of regional sales team in Canada. The sales team has been in place for approximately one year and results are positive. The Committee continues to work with IHG on further refinements to structure, processes, tracking, etc. </li></ul><ul><li>Tabled concerns with year-end compliance requirement for HD television content/programming in Canada due to ongoing discussions with brand and technology leadership on implementation approach and options </li></ul><ul><li>Achieved 86% IAHI member satisfaction for Canada, a 5-point increase over 2010 </li></ul>
  13. 13. Latin America Committee Eduardo Quinonez, Chairman <ul><li>Saw growth in membership from 40% to 58% </li></ul><ul><li>Improved communication with regional membership through three general meetings, conference calls with committee members, and implementation of electronic communications </li></ul><ul><li>Positively affected financial results of all properties through redirection of funds and better coordination of Marketing and Sales Plan, implemented by Ricardo Lopez, VP of Marketing and Sales, Latin America & Caribbean </li></ul>
  14. 14. Mexico Committee Joel Zorrilla, Chairman <ul><li>Achieved 99% completion of Holiday Inn Relaunch </li></ul><ul><li>Seated regional representatives in every major IAHI Committee </li></ul><ul><li>Achieved 87 % membership </li></ul>