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Customer Relationship Management !!! CRM

•
•
Prateek Bhargava
Prateek Bhargava
BusinessTechnology
1 of 12
Made By Prateek Bhargava May 26, 2009 Customer Relationship Management
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
Definition ,[object Object],[object Object],[object Object],May 26, 2009
Goal of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
CRM Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
Customer Focus Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
Customer Focus Issues (Cont.) ,[object Object],[object Object],May 26, 2009
CRM Phases May 26, 2009 CRM Customer Selection What criteria decides who will be our most profitable customers ? How can we acquire this customer in the most efficient way ? How can we keep this customer for as long as possible ? Customer Extension How can we increase loyalty & profitability of this customer ? Customer Acquisition Customer Retention
Business benefits of CRM systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
Data Needed for CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
Keys to successful CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],May 26, 2009
May 26, 2009 Thank You

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Customer Relationship Management !!! CRM

  • 1. Made By Prateek Bhargava May 26, 2009 Customer Relationship Management
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. CRM Phases May 26, 2009 CRM Customer Selection What criteria decides who will be our most profitable customers ? How can we acquire this customer in the most efficient way ? How can we keep this customer for as long as possible ? Customer Extension How can we increase loyalty & profitability of this customer ? Customer Acquisition Customer Retention
  • 9.
  • 10.
  • 11.
  • 12. May 26, 2009 Thank You