Norris Krueger is an award-winning scholar and educator in entrepreneurship who is interested in helping individuals and communities develop entrepreneurial mindsets and skills. He is working on conceptual models and empirical research to understand how training and experiences can influence mindset development at both the individual and community level. He is looking for opportunities to collaborate with Phoenix University on research, teaching, outreach, and conferences to help grow entrepreneurship.

1. How can I help?
• Brave new world? (in both senses…)
• Blessed with great training, great experience
and great colleagues
• Finding great questions
• Liaison-animateur!

2. Norris Krueger, PhD
• Who am I?
• What drives me?
• What I’m working on?
• How can I help Phoenix?
• How can I help YOU?

3. who am I?
• Growing entrepreneurial individuals, communities
and organizations.
• Deeply engaged scholarship, passionately innovative
education and training, helping grow communities.
• Cutting-edge, top-cited scholar in entrepreneurship (h-
index = 19) Research ‘top ten’
• Award-winning educator – 3 national/global best practice
awards Teaching philosophy
• Deeply immersed in entrepreneurial community – locally,
nationally, globally

4. what drives me?
• Helping others to grow expert
entrepreneurial thinking broadly and deeply
in their communities: what works?
• Building entrepreneurial communities and
organizations that foster the entrepreneurial
mindset : what works?
• Understanding how these vary across
cultures (and how they don't differ)

5. WHO drives with me…
Kauffman Dissertation
Fellowships (networking &
$15K)

7. what am I working on?
1. Developing Entrepreneurial, Innovative
Individuals: What works?
• Conceptual development to model entrepreneurial
mindset at deep level
-> Research Opportunities for
UoP
• Applied protocols to promote healthy change in
entrepreneurial mindset
-> Teaching Opportunities for
UoP
• Empirical protocols to assess mindset and impact of
training/experiences
-> Policy Opportunities for UoP

8. research foci: engaged scholarship
• PP = Public policy/community outreach
• ED = Educator
• Pr = Practitioner
• SI = Scholarly inquiry

9. potential micro papers for SAS
Assessing the Impact of Advanced
Entrepreneurship Training (empirical
and conceptual, global) <PP, ED, SI>
Towards a Personal Entrepreneurial
Orientation (empirical) <SI, ED>
Re-conceptualizing Entrepreneurial
Passion (conceptual) <SI>

10. 2014 presentations (refereed)
– completed
• ICSB workshop on the entrepreneurial mindset (ED, PP)
• ICSB paper on assessing mindset change (ED, PP, Pr)
– still ahead (potential for UoP affiliation)
• Academy of Management research symposium on
neuroentrepreneurship (SI, ED)
• NACCE workshop on lean startup (ED, Pr)
• TEDxEntrepreneurship (co-organizer) (PP, SI, ED, Pr)

11. example: high-impact research
• Assessing impact of entrepreneurial learning:
– What is changing at deep level?
– What interventions matter?
– In situ field experiments (baked into course itself)

12. Novice Expert
Entrepreneurial
Mindset
Critical Developmental
Experiences
Change in WHAT we
know (content)
Change in HOW we know it
(knowledge structures)
Change in Deep Beliefs

13. what I’m working on (macro)
2. Developing Entrepreneurial, Innovative
Communities: What works?
• Created dominant model of entrepreneurial ecosystem
development (conceptual -> test)
• Created leading metrics for assessing ecosystem health
(conceptual -> test)
-> Outreach & Research Opportunities for UoP
• Created practical protocols for ecosystem development
• [-> Outreach Opportunities for UoP -- want to help???]
• Speaker/consultant globally (OECD, EU, Japan, WEF, Kauffman)
• Current projects with colleagues in Germany, New Zealand,
Finland, Chile, Switzerland, et al.

14. Potential macro papers for SAS
• Crowdsourcing Dimensions of Entrepreneurial
Ecosystems (conceptual & empirical) <PP, Pr>
• Exploring Super-gazelle Firms: Empirical
Determinants of Hypergrowth <PP, SI, Pr>
• Immigrant Entrepreneurship: Implications for
Startup Visa (empirical, w/UoP grad) <PP>

15. 2014 presentations (refereed)
– Earlier in 2014
• ICSB workshop: entrepreneurial ecosystem building
– Still ahead (potential for affiliation)
• Academy of Management all-star research workshop on
ecosystems <PP, SI>
• Policy white paper (#1 conference on entrepreneurship public
policy) on assessing ecosystem development <PP, SI>
• NYU Social Entrepreneurship conference paper on economic
development <PP, SI>
• 1st Open Innovation conference: Collaborative prototyping
meets crowdfunding! <Pr, ED, PP>

16. example: high-impact research
• Participatory action research: (potential paper 2) <PP, Pr>
– How do active experts assess health of innovation
ecosystems?
– Validate metrics
– Validate intervention(s)
• Conceptual framework developed (paper 1?) <PP, SI>
• Crowdsourced initial dimensions/metrics (completed)
• Global organizations as co-investigators (e.g., JWEF, SW)
• Opportunity for field experiments (potential paper 3)

17. so… how can I help?
• Scholarly production
• Educator value (including teaching cases)
• Practitioner value
• Policy maker value
• Connections
• Conferences (policy, practice too!)
• Cases
• Collaborations
• Commitment!

18. opportunities for UoP and… you!

19. contact info
• Norris Krueger, PhD
• Norris.krueger@@gmail.com
• Er… norris.krueger@@phoenix.edu :)
• Norris Krueger on LinkedIn, Facebook, Slideshare,
• SSRN, ResearchGate, Academia.edu
• @entrep_thinking on Twitter
• 208-440-3747

20. ….for more
• Blog: http://bit.ly/NKblog
• Bio: http://bit.ly/NKshortbio
• Academic CV: http://goo.gl/ITIu75
• Ecosystem links: http://goo.gl/v0YIIX
• Growing the mindset: http://goo.gl/ERpjEa,
http://goo.gl/rkRcYJ, http://goo.gl/zIMjUO

21. WWFD?
• Ask Great $%#&^% Questions!
• Sense-BREAKING