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How to be your ecosystem’s liaison animateur

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Everyone says to be a connector but you need to be proactive, persuasive & professional... find the value proposition for helping your stakeholders...

Here is what I've learned!

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How to be your ecosystem’s liaison animateur

  1. 1. How to Be Your Ecosystem’s Liaison-Animateur Norris Krueger Norris.Krueger@@gmail.com @entrep_thinking Tweet us! #NACCE2013
  2. 2. How to Be Your Ecosystem’s Liaison-Animateur Norris Krueger, PhD, RTE Norris.Krueger@@gmail.com @entrep_thinking develop.idaho /Tech Cocktail Boise 2014!
  3. 3. Stakeholder Value Propositions • You have more stakeholders than you know! [http://goo.gl/EJWwGE ] • Start with highest leverage stakeholders – Helping liaison-animateurs makes YOU…. • Distinctive Competence (not Core Comp) • Want >>> Need • Understand their “job” • Understand their pain • Understand their gain Tweet us! #NACCE2013
  4. 4. Value Proposition Canvas Tweet us! #NACCE2013
  5. 5. Customer Jobs • What functional jobs is your customer trying get done? • What social jobs is your customer trying to get done? • What emotional jobs is your customer trying get done? • What basic needs is your customer trying to satisfy? Tweet us! #NACCE2013
  6. 6. Customer Pains • What does your customer find too costly? • What makes your customer feel bad? • How are current solutions underperforming for your customer • What are the main difficulties and challenges your customer encounters? • What negative social consequences does your customer encounter or fear • What risks does your customer fear? • What’s keeping your customer awake at night? • What common mistakes does your customer make? • What barriers are keeping your customer from adopting solutions? Tweet us! #NACCE2013
  7. 7. Customer Gains • Which savings would make your customer happy? • What outcomes does your customer expect and what would go beyond his/her expectations? • How do current solutions delight your customer? • What would make your customer’s job or life easier • What positive social consequences does your customer desire? • What are customers looking for? • What do customers dream about? • How does your customer measure success and failure? • What would increase the likelihood of adopting a solution? Tweet us! #NACCE2013
  8. 8. • Identify stakeholders; identify what they want (then see what you can help with) • Deliver it. • Have fun! And… • Entrepreneur Up! • Norris.Krueger@gmail.com 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn). Tweet us! #NACCE2013

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