Educating
Entrepreneurship
Educators
Coneeect is an international network of universities that offers
training courses for...
The Experiential Essence of
Entrepreneurial Cognition:
How Understanding Entrepreneurial
Thinking Enhances Teaching &
Prac...
Sturgeon’s Law?
• Do you want to be:
• Above-average?
• Top 10%?
• Top 1%?
• Are you sure? 
Copernicus
Redux?
• Who invented kindergarten?
• A Copernican revolution
Three Revolutions?
• Converging today….
How do humans actually learn important stuff?
Practitioners leading the way
Online...
Experts’
Obsessions
• Obsess over developing a truly
entrepreneurial mindset
– Not “stuff”
– Not “skills”
– Business model...
What drives great things in…
• Startup Weekend, Lean Launchpad, TechStars?
•  exactly this
• Best technology commercializ...
What the best programs do…
• 1. Focus on mindset.. but not as buzzword
• 2. Connecting students to ecosystem
• 3. Connecti...
Consider “lean startup”
• Validate biz model… sure, but also..
• Change mindset at a deep level
• Startup Weekend, TechSta...
Sorry… there’s homework 
• For now…
• When you think about the entrepreneurial mindset – not
skills, not info… Think DEEP...
WB Yeats
“Learning is not about filling a pail;
it’s about lighting a fire.”
(but where does the spark come
from?)
Two Ways to Learn
• Behavioristic
• - fill the bucket
• -define the buckets
•
• Constructivistic
• - light the fire (or fa...
Learners create their own
buckets…
– through…
• personal reflection,
• peer mentoring,
• expert mentoring
• ….based on aut...
Novice Expert
Entrepreneurial
Mindset
Critical Developmental
Experiences
Change in WHAT we
know (content)
Change in HOW we...
again…the best programs…
• 1. Focus on mindset.. but not as buzzword
• 2. Connecting students to ecosystem
• 3. Connecting...
More ed psych!
Neergaard, Tanggaard, Krueger & Robinson (2013) Pedagogical
Interventions in Entrepreneurship: from behavio...
What we are should be doing
• Skills
• Knowledge
• Improving Intent
• Mindset
• Changing Deep
Beliefs
• Novice 
Expert
• ...
the “new” role of instructors
Accelerating Learning
• Problem-Based Learning (“authentic” questions)
• Two overlapping themes:
• IMMERSION – Action befo...
MORE homework 
• Remember that one change that contributes to a more
entrepreneurial mindset – what’s different?
• What C...
…. If you do it right, you
will be called….
• A trouble-maker
• A bomb-thrower
• A boat-rocker
• A…. Well, what do they sa...
If you want to get involved
• in projects – research or applied?
• Norris Krueger:
– norris.krueger@gmail.com
– @entrep_th...
Immersion/Mentoring
• Chalmers/Gothenburg
• NU Singapore
• The Foundry (Utah)
• TechStars (www.techstars.org)
• Startup We...
So what IS this
“entrepreneurial mindset” anyway??
• Crowdsourced list
• Thoughts? Which are the hardest to change?
– (Mor...
Coneeect keynote final july 23
Coneeect keynote final july 23
Coneeect keynote final july 23
Coneeect keynote final july 23
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Coneeect keynote final july 23

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Slides for the inaugural Coneeect training program for entrepreneurship educators www.coneeeect.eu

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Coneeect keynote final july 23

  1. 1. Educating Entrepreneurship Educators Coneeect is an international network of universities that offers training courses for academic entrepreneurship teachers to improve the Entrepreneurship Education across Europe. www.coneeect.eu http://bit.ly/13R0aYz
  2. 2. The Experiential Essence of Entrepreneurial Cognition: How Understanding Entrepreneurial Thinking Enhances Teaching & Practice Norris Krueger, PhD – Entrepreneurship Northwest July 23, 2013 We’re Not Teaching Entrepreneurship (or Shouldn’t Be!) We Are Growing… Entrepreneurial Brains
  3. 3. Sturgeon’s Law? • Do you want to be: • Above-average? • Top 10%? • Top 1%? • Are you sure? 
  4. 4. Copernicus Redux? • Who invented kindergarten? • A Copernican revolution
  5. 5. Three Revolutions? • Converging today…. How do humans actually learn important stuff? Practitioners leading the way Online/blended tools …and a 4th: moving from Novice to Expert (don’t you want to create experts? Don’t you want to BE an expert?)
  6. 6. Experts’ Obsessions • Obsess over developing a truly entrepreneurial mindset – Not “stuff” – Not “skills” – Business models NOT plans • Obsess over deep co-immersion with the entrepreneurial community (a/k/a “Ecosystem”)
  7. 7. What drives great things in… • Startup Weekend, Lean Launchpad, TechStars? •  exactly this • Best technology commercialization programs?  exactly this • The most successful entrepreneurial ecosystems? (e.g. Boulder or SV) •  exactly this • The A++ Entrepreneurship Programs  exactly this
  8. 8. What the best programs do… • 1. Focus on mindset.. but not as buzzword • 2. Connecting students to ecosystem • 3. Connecting ourselves even more deeply • 4. And make connections two-way • “Engagement” –> Immersion • Immersion -> CO-immersion! • ACTION!
  9. 9. Consider “lean startup” • Validate biz model… sure, but also.. • Change mindset at a deep level • Startup Weekend, TechStars – Full immersion • Peer support • Personal reflection – Co-Immersion with ecosystem • Expert mentors • Ecosystem feedback – Who & what is guiding all this? – And how do we do this… online?
  10. 10. Sorry… there’s homework  • For now… • When you think about the entrepreneurial mindset – not skills, not info… Think DEEPER. How would you know someone had a more expert mindset? • What is different specifically? What are YOU facilitating in your class or activity? (pick one)
  11. 11. WB Yeats “Learning is not about filling a pail; it’s about lighting a fire.” (but where does the spark come from?)
  12. 12. Two Ways to Learn • Behavioristic • - fill the bucket • -define the buckets • • Constructivistic • - light the fire (or fan it!) • - assume knowledge structures evolve • (often discontinuously)
  13. 13. Learners create their own buckets… – through… • personal reflection, • peer mentoring, • expert mentoring • ….based on authentic questions • “Experience is not what happens to you, it is what you do with what happens.” -Epictetus
  14. 14. Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in WHAT we know (content) Change in HOW we know it (knowledge structures) Change in Deep Beliefs
  15. 15. again…the best programs… • 1. Focus on mindset.. but not as buzzword • 2. Connecting students to ecosystem • 3. Connecting ourselves even more deeply • 4. And make connections two-way • “Engagement” –> Immersion • Immersion -> CO-immersion!
  16. 16. More ed psych! Neergaard, Tanggaard, Krueger & Robinson (2013) Pedagogical Interventions in Entrepreneurship: from behaviourism to existential learning?
  17. 17. What we are should be doing • Skills • Knowledge • Improving Intent • Mindset • Changing Deep Beliefs • Novice  Expert • Improving ACTION
  18. 18. the “new” role of instructors
  19. 19. Accelerating Learning • Problem-Based Learning (“authentic” questions) • Two overlapping themes: • IMMERSION – Action before thinking • MENTORING – Learn the right lessons – Expert mentors [and I do mean expert] – Peer mentors – Or THREE? Supportive ecosystem? – Social infrastructure; cognitive infrastructure – http://bit/ly/EcoSys
  20. 20. MORE homework  • Remember that one change that contributes to a more entrepreneurial mindset – what’s different? • What CDE would YOU give learners the opportunity to make that change? • (You will never guess what I want to do this afternoon…. )
  21. 21. …. If you do it right, you will be called…. • A trouble-maker • A bomb-thrower • A boat-rocker • A…. Well, what do they say in your country? • But NO, you are not. You are a…. •Bildung Brandstifter!!
  22. 22. If you want to get involved • in projects – research or applied? • Norris Krueger: – norris.krueger@gmail.com – @entrep_thinking – Facebook – LinkedIn
  23. 23. Immersion/Mentoring • Chalmers/Gothenburg • NU Singapore • The Foundry (Utah) • TechStars (www.techstars.org) • Startup Weekend – www.startupweekend.org • Lean Startup – http://www.slideshare.net/sblank/successful-entrepreneurship-1
  24. 24. So what IS this “entrepreneurial mindset” anyway?? • Crowdsourced list • Thoughts? Which are the hardest to change? – (More important for here... what can we measure?) Seeing opportunities, yes, but… • Seeing self as entrepreneur (role identity) • Strategic thinking • Dot-connecting / pattern recognition • Effectual thinking (bricolage, improv) • Optimist (attributional) • Metacognition • Counterfactual thinking • Bias for action (vs. FoF!) • Value creation as sine qua non (Market-pull?)

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