Social media for researchers workshop 4th July 2012 University of Southampton

Social Media for Researchers #sotondiglit workshop 4th July 2012 Nicole Beale - @nicoleebeale#sotondiglit

Getting to know one another I do not have a I use social media all social media the time, and feel account comfortable negotiating all tools and platforms1 2 3 4 5 6 7 8 9 10#sotondiglit

This workshop • Define social media • Why we use social media • Social media in the context of the research cycle • Social media tools/platforms • Designing a strategy – Finding and filtering; Evaluating credibility; Analytics; Digital professionalism; Ethical Considerations • Spreading the word#sotondiglit

Brief Disclaimer Wherever possible I have tried to acknowledge where ideas have come from, with links to the originating paper/blog post/etc. Please let me know if you feel that I have misrepresented something, or missed out an acknowledgement. The full recording of this presentation is available here: http://coursecast.soton.ac.uk/Panopto/Pages/View er/Default.aspx?id=c4394051-2574-4142-9431- 658206c11c95#sotondiglit

What is social media? • Decide on a definition for social media in your group • Identify key terms#sotondiglit

Social media is… • “Internet services where the online content is generated by the users of the service.” – Quinnell, 2012 • “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.” – Thronley, 2008#sotondiglit

Why use social media? • Identity • Connection • Sharing expertise#sotondiglit

Social media can… • Expand your research network to increase opportunities for collaboration, employment, funding, discussion and research • Access collective intelligence to become more knowledgeable about your own fields of research • Establish a reputation that demonstrates your expertise and the significance and relevance of your research • Practice your debating, discussion and thinking skills • To conduct research -- Gillaspy, 2012#sotondiglit

How do you do it? 1. How do you make sense of your academic / professional practice? i.e. what do you do? 2. How can social media support what you do? 3. How can social media disrupt what you do?#sotondiglit

Private vs. Public#sotondiglit

Research cycle Identification Dissemination Knowledge Creation Quality Assurance#sotondiglit

Knowledge identification • Sharing information with many networks simultaneously and consistently will help to identify, manage and sort relevant knowledge – Audience – Wider dissemination – Many to many networks – Manage and organise – Quality of access for others -- Nelson, 2012#sotondiglit

Knowledge creation • Utilizing and engaging multiple tools to create knowledge and develop skill sets to manage the information that has been identified. – Gathering information for collaboration – Build something – Create original content – Use different networks -- Nelson, 2012#sotondiglit

Qualifying Knowledge • Overcoming unknown hurdles of quality(REF for current reference), which is in flux, and validating its use and quality for knowledge. – Ownership / Access – Authorship, social media footprint - expert? Publishing record? – What determines experts or measuring quality – Seeing comments then sharing that information – Integration and interaction between author and comments -- Nelson, 2012#sotondiglit

Knowledge dissemination • Engaging with a range of social media tools and censoring ideology, knowledge and content amongst a variety of audiences in and outside of academic institutions. – How you spread information and how it is framed. – How is knowledge discussed – legal considerations – Exchanging information in the social sphere. - anonymous sources. – Terms and conditions on the social networks – Who owns the content? – Blogging as a way of individualizing yourself – Branding / social media strategy -- Nelson, 2012#sotondiglit

(Micro)Blogging • Blogger • Plurk • Posterous • Tumblr • Twitter • Typepad • Wordpress • Yammer (University of Southampton)#sotondiglit

Blogging • Regularly – Become disciplined • Informality – Opportunites to explore different writing forms • Generality – Conveying complex information to non-specialists • Contexts – Risk (free)? – Shape ideas and formulate thoughts and concepts – Work in progress – Raw material for thesis/conference/journalpapers – Emphasis on personal experiences/perspectives/opinon – Quinnell, 2012#sotondiglit

Using Twitter • IN YOUR GROUP: 5 ways academics can use Twitter • BY YOURSELF: Your research in 140 characters • IN YOUR GROUP: Read out your research in 140 characters to your group. Any changes suggested?#sotondiglit

Wikipedia#sotondiglit

RSS • Google Alerts • Google Reader • Google Analytics • NetVibes • FeedDemon#sotondiglit

Social bookmarking • delicious • Digg • diigo • Reddit • StumbleUpon • Pearltrees • PinBoard • Pinterest#sotondiglit

Social citation sharing • CiteULike • Connotea • Mendeley • Zotero • Bibsonomy • Google#sotondiglit

Media sharing • SlideShare • YouTube • Vimeo • Scribd • Flickr • SoundCloud • AudioBoo • (Google Play / iTunes)#sotondiglit

Collaborative working • Who do you collaborate with at the moment? • What collaborative tools do you use and for what purpose? • How might social media tools improve your collaborative practice? • Are there any potential risks to using collaborative working tools in an academic/professional context? – Ethical/Legal? – Practical/Logistical? – Quality assurance? -- Gillaspy, 2012#sotondiglit

Wisdom of the crowds Surowieck’s principles essential for wisdom of crowds: 1. Independence – Everyone’s working on their own project 2. Diversity – Drawn from a range of different backgrounds/disciplines 3. Decentralisation – Bringing people together who are funded and managed in different ways -- Surowieck, 2004#sotondiglit

Collaborative writing • Dropbox • Zoho Office Suite • Etherpad: – sync.in – PrimaryPad • Google Docs • Wikis (WikiMatrix Wiki Choice Wizard): – Wikispaces – MediaWiki – Wikia – PBWorks#sotondiglit

Synchronous meetings • Eventbrite • Adobe Connect • Bamboo • BaseCamp • BigBlueButton • Citrix GotoMeeting • DimDim • Elluminate • Huddle • Skype#sotondiglit

Academic networks • Methodspace • Researchgate • #phdchat • Academia • LinkedIn • Meetup • Lanyrd#sotondiglit

Academic / professional networks • What does your research network look like at the moment? • Who are the weak ties? • How do you want your network to expand? • Where are the greatest concentrations of people you want to talk to? • What value do you bring to the network? • What are the risks of using social networking tools (Ethical/Legal? Practical/Logistical? Quality assurance?) -- Gillaspy, 2012#sotondiglit

Content curation • Paper.li • Mural.ly • Netvibes • Storify • Scoop.it • PageFlakes • iGoogle#sotondiglit

Open access • Open access journals • Figshare • Academia • Scribd • Eprints • Nanopublishing#sotondiglit

Strategy • Aggregate • Filter • Connect -- Kastelle, 2010#sotondiglit

Filtering Judgement Naive Expert Network Based Filtering: Amount of information Mechanical Heuristic Algorithmic Filtering: -- Kastelle, 2010#sotondiglit

Using tags There are some things to consider when using tags: • Personal: – Personal organisation / management of bookmarks, searchable tag list / cloud • Group: – Participatory / democratic knowledge base • Social: – Use as search engine, keyword / user search other user bookmarks, subscriptions / networks intrapersonal & interpersonal – Quinnell, 2012#sotondiglit

Strategy Aggregating Filtering Connecting Synchronyous Social Meetings RSS Bookmarking Collaborative Writing Social Academic Citation Content Networks Sharing Curation#sotondiglit

Strategy • Team • Primary Goals • Measuring Success • Audiences • Current Conversation • Content • Name and Design – Branding, Affiliation • Evaluation (timeline, realign) -- Research Impact Project, KMb Unit, University of York, 2012 Social Media Governance – social media policy database, including some universities.#sotondiglit

Digital professionalism What not to share: • Think of two things that you would share about your research, and two things that you wouldn’t share about your research. • Discuss in the group why you made these decisions.#sotondiglit

Ethical considerations • Intellectual Property • Copyright • Creative Commons Licensing • GNU General Public License#sotondiglit

Evaluating credibility • Use citation metrics – e.g. Publish or Perish • Use advice – e.g. Twitter Journalism • Use network curated content – e.g. Public Insight Network#sotondiglit

Social media analytics • Personas • Tiny.ly – real time sharing and usage stats • Bit.ly • Ow.ly • Google Analytics • Klout • TrustCloud • Twuffer • TweetStats#sotondiglit

What we could do • Raise awareness of range of tools and their usefulness for different scenarios • Examples of successful use and good practice • Guidelines for training, enabling informed decision making • Standards for and advice on curation and preservation. -- University of Bath, The Connected Researcher project#sotondiglit

Get Involved Email me nicoleebeale@gmail.com Tweet me @nicoleebeale#sotondiglit

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Social media for researchers workshop 4th July 2012 University of Southampton

by Nicole Beale on Jul 09, 2012

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