Social Media in Live Events ppt #PLEconf conference 120712


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Social Media in Live Events project (#sotonsmile) presentation from work carried out at the #caasoton conference. Given at the PLE conference, Portugal, 12/07/12 (#pleconf), alongside @lisaharris. With @graemeearl Delicious stack here:

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Social Media in Live Events ppt #PLEconf conference 120712

  1. 1. Building personal learning networksthrough event-based social media: a case study of the SMiLE project PLE Conference, July 2012 Nicole Beale, Lisa Harris, Graeme Earl @nicoleebeale @lisaharris @graemeearl
  2. 2. Presentation plan• How we collected the data• Early findings – Implications for the development of learning communities • Networking and building ties • Subject knowledge – Ethical issues – Next steps
  3. 3. The Team
  4. 4. #caasoton• Project details are available from the Digital Economy USRG website• 13,000 tweets using the #caasoton hashtag• 430 photos on Flickr• Our Vimeo videos have been viewed over 2,100 times, with viewers from 47 countries.• Nearly half of the 450 conference delegates used #caasoton on Twitter before, during, or after the event• 70 people registered as ‘virtual attendees’ with some 20 additional twitter users joining in the conversations at random• The CAA Conference website has a round up of social media activity
  5. 5. Defining ‘Content’
  6. 6. Understanding the data
  7. 7. Implications for the PLE: networking and building ties• social media allowed people to ‘meet’ others that they would not have had time to meet if those tools were not being so extensively supported• circles of contacts were strengthened and extended through conversations occurring on Twitter around a common topic• they had identified new contacts with whom a connection was not apparent before engaging with their social media user profiles• it provided a way to find out more about delegates who were at the conference, in order for new possibilities for connections to be explored• increased interest in sessions being run at the conference therefore broadening the group of participants,
  8. 8. Implications for the PLE: subject knowledge• Twitter provided a safe environment to ask ‘silly’ questions that delegates would not be comfortable asking F2F• A platform for conversations between individuals who were not together physically (because of differing interests)• Online interactions made the subject matter more accessible for newcomers to archaeological computing• Gaining ideas of topics that others found interesting• Additional tools and resources were referred to and linked to• Social media provided opportunities to follow up things that were happening at the event and therefore lead to the discovery of further information, more quickly• Individuals could identify relevant sessions and attend the most useful parts of the conference
  9. 9. Challenges• “If you have no social media account you are no one...”• “I think just looking at the twitter stream gives a skewed idea of what people really think is interesting or noteworthy.”• “It was hard to follow since so much posting was going on. I also felt like some folks were tweeting at the expense of hearing the presentations or discussion effectively.”• “…. I just think people arent good at multi- tasking even though they think they are.”
  10. 10. Ethical issues• Securing permissions - where are the public/private boundaries?• relationship between making thoughts public (i.e. tweeting) and making broader interconnected narratives and opinions public (i.e. via data mining of tweets)• Should social media data be archived, and how?
  11. 11. Next steps• we are exploring possibilities for a University- wide system or procedure for archiving tweets.• investigating new ways of expressing context through mechanisms such as timelines and network visualisations• Code of conduct for ethical storage and curation of social media (with Oxford E-research Centre)• Case study for JISC Datapool project
  12. 12. Questions for you • One of our delegates said: “At least before twitter I could dwell in blissful ignorance of all the cool pertinent stuff I was missing” Any comments on this?