2. istly EXTEND lifeTime
value of content
(evolving seo)
Solo or
Collaborative
Bookmarking
1
2
Social
curation
3
4
9
LY
ST
I
L
moderated
crowd extended
lists
5
embeddable
findable
Shareable
content
6
Simpler Social
List Creation
8
7
Twitter
Lists
Contest
platform
Social
ranking &
prioritization
ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG
3. Why Lists?
People love lists
We use lists to organize our lives
People love numbered list posts
Quick to skim: Infosnacks
Lists prove were smart: “I knew that”
Lists makes us smarter: “Didn’t know that. Do now”
Lists give us Social Currency: new stuff to share
istly
by imuttoo
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
4. Why Listly?
Bloggers, content creators & publishers use
Listly to increase user engagement, get found,
& distribute their content to a wider audience
We build on the fact that:
istly
by imuttoo
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
5. Why Listly?
30% of all web content are
lists or contain list
content.
Lists & collaboration are in
our DNA.
Listly is the infrastructure
that makes this content
social
Listly connects these two
core human traits in an app
that's as social as a
campfire
Shyam Subramanyan
Nick Kellet
istly
by zooming & szift
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
6. Ways to Use Lists - Part I
Share: e.g. Ideas, Links & Media
Curate: e.g. Collect, Organize & Publish
Express: Needs & Desires
Match: People to Skills
Publish & Embed: i.e. Simplify Reuse
istly
by imuttoo
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
7. Sharing Ideas
We learn by sharing
Sharing let’s us discover people’s needs & likes
We share as a coping mechanism - a collective filter
Listly makes it easy to share/embed ranked lists
People extend the lists you share
People vote on what they like
We leave the web in better shape for your next visit
istly
by darinmarshall
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
8. Curate & Organize
We love to curate ideas
We love to organize and prioritize
People love numbered/ordered lists
Listly makes that easy, fun and collaborative
istly
by carbonnyc
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
9. FAQs & Wish Lists
You can’t beat a Social FAQ
Let people tell you what you need
Let people vote for what they like
Let your community provide answers
Brands crave for engagement & participation
Listly just makes that process simpler
Listly makes it more accessible to more people
istly
by mattzn
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
10. Match: People to Skills
Unconferences are a matching process
Discover what people need
Discover who can help (skills)
Listly makes that process simple, fun & social
Collect requirements
Collect volunteers
Self match & facilitate conversation
istly
by waltstoneburner
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
11. Publish & Embed
Listly is a publishing platform
Think Slideshare for Lists
ThinK YouTube, but your content evolves
Listly lets your content evolve
So it’s always being republished & refined
i.e.Embedded content that keeps changing
Listly is publishing beyond Guttenberg thinking
istly
by tompagenet
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
12. Ways to Use Lists - Part II
Self Organizing: Guest Post Lists
Bookmarks : Gathering Ideas
Curating: Best of Lists
Linking & Cross-linking: Blog Post Series
Networking: e.g. Event Attendee/Speaker Lists
Collaboration: eg Sharing Blog Rolls
istly
by imuttoo
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
13. Self Organizing
Guest Blog Posts
How do you manage your guest posts?
How do you share them?
How do you make sure you don’t forget them?
Listly makes it easy to manage, share & embed
istly
by isamiga76
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
14. Bookmarks
Why do you Bookmark?
What is your complete workflow?
Why are your collecting these links?
Will your blog about these links?
Would you ever want to embed the list?
Would you want others to contribute?
Listly makes bookmarks fun, social & reusable
istly
by glasgowamateur
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
15. Curation: Best of Lists
Curating the best content you read during the
week is easy
You can embed any list you make
You can embed other people lists:
Free content
Make it social and let your readers vote on the
post and contribution their best reads
Best of lists are a collective filter
istly
by ota_photos
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
16. Linking & CrossLinking
Blog Post Series
How to you link all the post in a blog post series?
Highly manual & tedious without @listly
Linking to each prior post as you publish get
exponentially harder with each new post
Listly makes is simple
Your “series” becomes easy for other bloggers to
reuse
istly
by pugstar
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
17. Networking: Events
Events are social, but time pressed
Hard to meet the people you want in time
Listly lets you extend the value you can extract
from an event
Crowdsoure speakers, Sponsors and Attendees
Network before AND after the event even if you
didn't meet during the event
Help others by making intros.
istly
by dellphotos
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
18. Collaboration: Blogrolls
Sharing Blog Lists is easy
It’s called a blogroll, but it’s proprietary
Listly makes Blogrolls collaborative
Anyone can contribute
Anyone can embed
Content is responsive
Works in sidebars, posts and pages
istly
by mkhmarketing
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons
19. Summary
Numbered Lists = Top Content
Lists posts are top shared/ top viewed post
Listly just makes lists work better
Simpler to embed than copy
Focussed on soliciting crowd participation
Slow changing crowdsourced content is loved by
Google (ie great organic value)
Collaborting on Content is the future
istly
by imuttoo
Copyright Boomylabs 2011-2013
Image Credit via Flickr & Creative Commons