Social Software in the Enterprise Turning your intranet into an essential business tool Thursday 23 February 2006

The Next 45 Minutes The Social Software movement What it means to you Hill & Knowlton’s experience

The Social Software movement

What it means to you

Hill & Knowlton’s experience

Introductions

The Cluetrain Manifesto Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation Companies need to resist the urge to “improve” or control these networked conversations

Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore

The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation

Companies need to resist the urge to “improve” or control these networked conversations

Social Software It’s about PEOPLE ! People connecting with each other Sharing information in their own voice People in control of what goes into the knowledge space A sense of community … …built upon relationships Bottom-up rather than top-down The corporate centre as facilitator and aggregator

It’s about PEOPLE !

People connecting with each other

Sharing information in their own voice

People in control of what goes into the knowledge space

A sense of community …

…built upon relationships

Bottom-up rather than top-down

The corporate centre as facilitator and aggregator

Facilitate and Aggregate Blogs RSS readers Wikis Bookmarking

Blogs

RSS readers

Wikis

Bookmarking

Hill & Knowlton’s Experience Blogging communities Network analysis Wikis Social networking Social bookmarking

Blogging communities

Network analysis

Wikis

Social networking

Social bookmarking

Collective Conversation

Network Analysis CONFIDENTIAL

Wikis

Social Networking

Social Bookmarking - ish

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