Socialcast: Accelerate Innovation, Improve
Collaboration, and Attract and Retain Employees
Igor Spivak, VMware
EUC7390
#EU...
2
Lets Talk About
Market Evolution
Inflection Point in Enterprise Social
3
Socialcast by VMware
4
2 Years Ago
5
700B
200M
100M
professionals
2 Years Ago
6
Today
1.1B
500M
200M
professionals
7
What Do You Believe?
8
Fad?
9
Teams are more effective through
the use of social technology
10
“Over 67% of organizations already implemented
some form of Enterprise Social.”
IDC May 2012 Social Business Survey
Ent...
11
The Market Has Changed
12
Customers Come to Us
 All sizes of deployments – 50-400,000 seats per company
 All industries – financial, government...
13
Value Is Proven
14
SAS
 Solve problems more quickly
• Expose collective knowledge for
everyone’s benefit so no one is
left out
• Consolid...
15
 Get more out of your existing IT
systems—make them social.
• Associates able to break down
knowledge silos and share
...
16
Philips
 Connect people to the
knowledge, ideas, and
resources they need to be
successful
 Engage Your Global Workfor...
17
3M
 Give global labs a distinctly
local feel
• Small lab feel
• Goals: Improve innovation,
accelerate product developm...
18
The Snowden Effect
SaaS vs On-Premise
19
Seeing a Pattern
Enterprise Social products have been successfully satisfying the basic use cases
20
Has Enterprise Social Arrived?
Huge difference in how even the basic use cases are handled
in different enterprise soci...
21
Fragmentation and pseudo-social are hurting the market
Core social features – social graph, activity streams,
groups, p...
22
Social War of 2013-2015 AD
23
How Does Socialcast Do It?
24
Its about the End User
Including too much dilutes user experience
Without great experience for people Enterprise Social...
25
Focus on the Social Way to Work
Structured social experiences
26
We Believe in Building Experiences
Beyond the software we ship
27
Partner with Our Customers
28
Build Systems That People Want to Use
29
Where to Go Next?
30
Document Management
31
Deep Integrations with
Enterprise Systems
32
Workflows
33
APIs and More APIs
34
Examples
Be able to approve a purchase request in the ESN after having
a conversation about it
Monitor and control VMs ...
35
A Place People Want to Come to
36
Understand the Larger Mission by
Connecting to the Whole Company
37
Be Connected with Their Team through
Better Context and Transparency
38
Get More Done by Spending Less Time
Looking for Information
39
Work from Anywhere on Their Terms
40
Embracing the Social Workplace
THANK YOU
Socialcast: Accelerate Innovation, Improve
Collaboration, and Attract and Retain Employees
Igor Spivak, VMware
EUC7390
#EU...
VMworld 2013: Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees
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VMworld 2013: Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees

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VMworld 2013

Igor Spivak, VMware

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VMworld 2013: Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees

  1. 1. Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees Igor Spivak, VMware EUC7390 #EUC7390
  2. 2. 2 Lets Talk About Market Evolution Inflection Point in Enterprise Social
  3. 3. 3 Socialcast by VMware
  4. 4. 4 2 Years Ago
  5. 5. 5 700B 200M 100M professionals 2 Years Ago
  6. 6. 6 Today 1.1B 500M 200M professionals
  7. 7. 7 What Do You Believe?
  8. 8. 8 Fad?
  9. 9. 9 Teams are more effective through the use of social technology
  10. 10. 10 “Over 67% of organizations already implemented some form of Enterprise Social.” IDC May 2012 Social Business Survey Enterprise Social Has Arrived
  11. 11. 11 The Market Has Changed
  12. 12. 12 Customers Come to Us  All sizes of deployments – 50-400,000 seats per company  All industries – financial, government, medical  All markets – US, EU, APAC
  13. 13. 13 Value Is Proven
  14. 14. 14 SAS  Solve problems more quickly • Expose collective knowledge for everyone’s benefit so no one is left out • Consolidate employee communications, IP, documents in one place that is integrated with wikis, blogs, etc. • Dr. Goodnight (CEO) leverages Socialcast for company- wide meetings • “Love the Hub” Day  Find Experts • Uncover hidden talent across the organization. By removing hierarchical barriers to communication and knowledge sharing, Socialcast helps people find and connect with experts in real time Customer Story SAS, a leading provider of business analytics software and services, uses Socialcast as part of a commitment to develop innovative ways for employees to connect and collaborate. As a knowledge-based organization, SAS uses Socialcast to get knowledge out of the minds of employees and into the corporate community where it can be shared and discussed across different organizations and locations. Known as The Hub, the Socialcast community within SAS has become a place for discussions and getting questions answered from anyone in the company.
  15. 15. 15  Get more out of your existing IT systems—make them social. • Associates able to break down knowledge silos and share information across teams • SharePoint lacks ability to have easily-discovered, interactive discussions around groups and common interests • Created over 100 Reach extensions • Built 20 different applications to help Humana measure and monitor associate engagement  Socialize Business Applications • Documents stored in Microsoft® SharePoint® can quickly stagnate and are difficult to find. Socialcast adds a secure social layer to SharePoint, and other business systems, enabling people to easily share and discuss content with colleagues and team members. Humana Customer Story Humana, a leading health benefits company uses Socialcast to maximize their investment in SharePoint. By adding Socialcast Reach extensions to various internal SharePoint sites (Help Desk, Innovation, Event Planning, Corporate News, Executive Communications, etc.), employees can link directly to SharePoint resources from within the Socialcast Activity Stream. Content and information are no longer kept in closed silos, but are easily shared across the company, creating new levels of discussion and collaboration.
  16. 16. 16 Philips  Connect people to the knowledge, ideas, and resources they need to be successful  Engage Your Global Workforce • Tap deeper into the passions, imaginations, and ingenuity of your workforce. Socialcast allows employees to ask questions, share ideas, and find others who can help them do their jobs better; all of which improves agility and engagement. Customer Story Royal Philips Electronics, a diversified global health and well-being company, launched their Socialcast community, Connect Us, in April 2010. Connect Us unites tens of thousands of employees across the globe in sharing ideas and improving business practices. Specifically, Connect Us was built to help generate pride amongst employees, strengthening Philips’ position as one of the world's leading employers. Connect Us stimulates conversation and sharing among employees around the world, accelerating the flow of information, and creating a unified global workforce.
  17. 17. 17 3M  Give global labs a distinctly local feel • Small lab feel • Goals: Improve innovation, accelerate product development, facilitate real time brainstorming and feedback • “knowledge at rest” vs “knowledge in motion”  Accelerate Innovation • By improving the flow of communication between R&D labs scattered across the globe, Socialcast can improve innovation, accelerate product development and save time. Customer Story Through Socialcast, 3M has created the experience of working in “one big lab” where employees can collaborate as easily as turning to a trusted colleague down the hall. In the first year, the Socialcast community has grown to 3,000 members, and has made a big difference in the way the company’s labs collaborate and share. Information and ideas can flow faster, helping to make 3M one of the world’s most innovative companies.
  18. 18. 18 The Snowden Effect SaaS vs On-Premise
  19. 19. 19 Seeing a Pattern Enterprise Social products have been successfully satisfying the basic use cases
  20. 20. 20 Has Enterprise Social Arrived? Huge difference in how even the basic use cases are handled in different enterprise social products
  21. 21. 21 Fragmentation and pseudo-social are hurting the market Core social features – social graph, activity streams, groups, profiles Carry over – Blogs, wikis, intranets/micro sites
  22. 22. 22 Social War of 2013-2015 AD
  23. 23. 23 How Does Socialcast Do It?
  24. 24. 24 Its about the End User Including too much dilutes user experience Without great experience for people Enterprise Social can’t exist
  25. 25. 25 Focus on the Social Way to Work Structured social experiences
  26. 26. 26 We Believe in Building Experiences Beyond the software we ship
  27. 27. 27 Partner with Our Customers
  28. 28. 28 Build Systems That People Want to Use
  29. 29. 29 Where to Go Next?
  30. 30. 30 Document Management
  31. 31. 31 Deep Integrations with Enterprise Systems
  32. 32. 32 Workflows
  33. 33. 33 APIs and More APIs
  34. 34. 34 Examples Be able to approve a purchase request in the ESN after having a conversation about it Monitor and control VMs in the stream
  35. 35. 35 A Place People Want to Come to
  36. 36. 36 Understand the Larger Mission by Connecting to the Whole Company
  37. 37. 37 Be Connected with Their Team through Better Context and Transparency
  38. 38. 38 Get More Done by Spending Less Time Looking for Information
  39. 39. 39 Work from Anywhere on Their Terms
  40. 40. 40 Embracing the Social Workplace
  41. 41. THANK YOU
  42. 42. Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees Igor Spivak, VMware EUC7390 #EUC7390

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