2. Promotional mix
Promotion involves disseminating
information about a product, product
line, brand, or company.
To generate sales and profits, the benefits
of products have to be communicated to
customers. In marketing this is commonly
known as “promotions”.
7. The Combination, or Blend, of
Marketing Communication Channels
Is Called the...
8. Advertising
Any paid form of non personal presentation of
ideas, images, goods, or services
The most visible element of the promotional mix
9. Advertising
Messages can be delivered by:
• Television
• Radio
• Newspapers
• Magazines
• Direct mail
• Outdoor
advertisements
• Directories
• The Internet
10. Personal Selling
Determines client needs/wants and responds through
planned, personalized communication that
influences purchase decisions and enhances future
business opportunities
11. Sales Promotion
Promotional activities other than advertising, personal
selling, and publicity which stimulate purchases
Sales promotion activities include:
Visual
merchandising
or displays
Coupons
Product
demonstration
s
Instant rebatesFree samples
Fashion shows
Cont
ests
Novelty
items
Exhibits
13. Importance of Promotion mix
Plays a key role in obtaining and keeping
customers
Enables businesses to communicate
effectively with customers
Informs consumers about goods/services and
persuades them to buy