Promotion mix by Neeraj Bhandari ( Surkhet.Nepal )

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Promotion mix by Neeraj Bhandari ( Surkhet.Nepal )

  1. 1. A Presentation on PROMOTIONAL MIX
  2. 2. Promotional mix Promotion involves disseminating information about a product, product line, brand, or company. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing this is commonly known as “promotions”.
  3. 3. Purposes of Promotion To tell consumers about a company’s … Goods Services ImagesIdeas
  4. 4. Purposes of Promotion To persuade consumers to buy
  5. 5. TheTop 5 Airlines! Traveler Magazine Flynn The bikes the pros use. 25% Off Coupon •Advertising •Personal selling •Publicity •Sales promotion Promotional Techniques
  6. 6. The Combination, or Blend, of Marketing Communication Channels Is Called the...
  7. 7. Advertising Any paid form of non personal presentation of ideas, images, goods, or services The most visible element of the promotional mix
  8. 8. Advertising Messages can be delivered by: • Television • Radio • Newspapers • Magazines • Direct mail • Outdoor advertisements • Directories • The Internet
  9. 9. Personal Selling Determines client needs/wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  10. 10. Sales Promotion  Promotional activities other than advertising, personal selling, and publicity which stimulate purchases  Sales promotion activities include: Visual merchandising or displays Coupons Product demonstration s Instant rebatesFree samples Fashion shows Cont ests Novelty items Exhibits
  11. 11. Public relations Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
  12. 12. Importance of Promotion mix  Plays a key role in obtaining and keeping customers  Enables businesses to communicate effectively with customers  Informs consumers about goods/services and persuades them to buy

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