The document discusses the promotional mix tools that will be used by group Turquoise to promote their products. It outlines that the promotional mix will include advertising through print, television, outdoor media and point of sale materials. It also discusses using direct marketing, sales promotions including consumer and trade oriented activities, public relations, internet marketing, and personal selling. The group's promotional approach aims to increase awareness and sales of their products through an integrated marketing communications strategy.

1. BY GROUP TURQUOISE:
Suchi Agarwal
Aparna Gupta
Sidharath Bothra
Nitesh Agarwal
Abhishek Kumar
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2. INTRODUCTION
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3. PROMOTIONAL MIX :
TOOLS
Advertising
Direct Marketing
Sales
promotion
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Public
relations
Internet
marketing
Personal
selling

4. ADVERTISING
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5. MEDIUM OF ADVERTISING
PRINT MEDIA
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POINT OF SALES MATERIAL
•POSTERS
•STICKERS
(VIZI COOLERS, FREEZERS,
DISPLAY RACKS)

6. T.V. COMMERCIALS
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7. OUTDOOR ADVERTISING
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8. DIRECT MARKETING
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9. INTERNET MARKETING
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10. SALES PROMOTION
CONSUMER
ORIENTED SALES
PROMOTION
•Getting shelves
•Eye catching position
•Under the crown
scheme
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TRADE ORIENTED
SALES PROMOTION
• discounts
• Free goods
• return back
allowances

11. PUBLIC RELATIONS
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12. PERSONAL SELLING
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13. CONCLUSION
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14. THANK YOU
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