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Public Relations And Publicity

SER Marketing Lesson

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Public Relations And Publicity

  1. 1. Public Relations and Publicity<br />Sports Entertainment and Recreation Marketing<br />1<br />Sports Marketing: Ms. Guerrero<br />
  2. 2. Objectives<br />Understand the concept of public relations<br />Identify public relation tools<br />Explain the internal and external aspects of public relations<br />2<br />Sports Marketing: Ms. Guerrero<br />
  3. 3. Public Relations (PR)<br />Public relations are activities that promote the image and communications a person or company has with its employees, customers, investors, and the public<br />PR can build rapport with customers, investors, and the general public<br />PR professionals have to think critically so that they can come up with resolutions to problems their clients may face.<br />What is Public Relations?<br />3<br />Sports Marketing: Ms. Guerrero<br />
  4. 4. Public Relations<br />Financial public relations - providing information mainly to business reporters<br />Product public relations - gaining publicity for a particular product or service (rather than using advertising) <br />Crisis public relations - responding to negative accusations or information<br />3 Types of Public Relations<br />Entourage:<br />Vince’s Publicist<br />4<br />Sports Marketing: Ms. Guerrero<br />
  5. 5. Publicity<br />Publicity is the free mention of a product or company<br />Publicity differs from advertising because a company does not pay for the exposure it gets in the media<br />A disadvantage of publicity is a company’s lack of control over it.<br /><ul><li>Sponsorship
  6. 6. Someone's analysis or prediction
  7. 7. A testimonial </li></ul>What is it?<br />Examples of Publicity<br />5<br />Sports Marketing: Ms. Guerrero<br />
  8. 8. Tiger’s public apology <br />Tiger Woods Speech<br />Video<br />If I squeeze out a few tears I wonder if I can earn back some of my sponsors…<br />6<br />Sports Marketing: Ms. Guerrero<br />
  9. 9. Sports Marketing: Ms. Guerrero<br />7<br />WORDLE: Tiger’s Speech<br />
  10. 10. Michael Vick<br />Vick Apologizes ESPN<br />Video<br />8<br />Guess they won’t be playing the song “Who Let the Dogs Out” at any of my future games…<br />Sports Marketing: Ms. Guerrero<br />
  11. 11. 9<br />Sports Marketing: Ms. Guerrero<br />Who’s speech was this?<br />
  12. 12. Chris Brown and Rihanna<br />Chris Brown's TV Apology<br />Brown’s Apology<br />10<br />Sports Marketing: Ms. Guerrero<br />
  13. 13. Michael Phelps<br />Grew up in a middle class suburban area in Maryland<br />Most decorated Olympian ever<br />Known for clean cut image<br />Many investors<br />Public Image<br />DUI and Drug Charges<br />11<br />Sports Marketing: Ms. Guerrero<br />
  14. 14. Kobe Bryant<br />Addidas dropped his line<br />A few other sponsors dropped him<br />Affected his playoff run<br />Faced court hearings and image suffered<br />Kobe Scandal<br />12<br />Sports Marketing: Ms. Guerrero<br />
  15. 15. The “Steroid” Era<br />13<br />Sports Marketing: Ms. Guerrero<br />

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