Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Public Relations And Publicity

SER Marketing Lesson

  • Login to see the comments

Public Relations And Publicity

  1. 1. Public Relations and Publicity<br />Sports Entertainment and Recreation Marketing<br />1<br />Sports Marketing: Ms. Guerrero<br />
  2. 2. Objectives<br />Understand the concept of public relations<br />Identify public relation tools<br />Explain the internal and external aspects of public relations<br />2<br />Sports Marketing: Ms. Guerrero<br />
  3. 3. Public Relations (PR)<br />Public relations are activities that promote the image and communications a person or company has with its employees, customers, investors, and the public<br />PR can build rapport with customers, investors, and the general public<br />PR professionals have to think critically so that they can come up with resolutions to problems their clients may face.<br />What is Public Relations?<br />3<br />Sports Marketing: Ms. Guerrero<br />
  4. 4. Public Relations<br />Financial public relations - providing information mainly to business reporters<br />Product public relations - gaining publicity for a particular product or service (rather than using advertising) <br />Crisis public relations - responding to negative accusations or information<br />3 Types of Public Relations<br />Entourage:<br />Vince’s Publicist<br />4<br />Sports Marketing: Ms. Guerrero<br />
  5. 5. Publicity<br />Publicity is the free mention of a product or company<br />Publicity differs from advertising because a company does not pay for the exposure it gets in the media<br />A disadvantage of publicity is a company’s lack of control over it.<br /><ul><li>Sponsorship
  6. 6. Someone's analysis or prediction
  7. 7. A testimonial </li></ul>What is it?<br />Examples of Publicity<br />5<br />Sports Marketing: Ms. Guerrero<br />
  8. 8. Tiger’s public apology <br />Tiger Woods Speech<br />Video<br />If I squeeze out a few tears I wonder if I can earn back some of my sponsors…<br />6<br />Sports Marketing: Ms. Guerrero<br />
  9. 9. Sports Marketing: Ms. Guerrero<br />7<br />WORDLE: Tiger’s Speech<br />
  10. 10. Michael Vick<br />Vick Apologizes ESPN<br />Video<br />8<br />Guess they won’t be playing the song “Who Let the Dogs Out” at any of my future games…<br />Sports Marketing: Ms. Guerrero<br />
  11. 11. 9<br />Sports Marketing: Ms. Guerrero<br />Who’s speech was this?<br />
  12. 12. Chris Brown and Rihanna<br />Chris Brown's TV Apology<br />Brown’s Apology<br />10<br />Sports Marketing: Ms. Guerrero<br />
  13. 13. Michael Phelps<br />Grew up in a middle class suburban area in Maryland<br />Most decorated Olympian ever<br />Known for clean cut image<br />Many investors<br />Public Image<br />DUI and Drug Charges<br />11<br />Sports Marketing: Ms. Guerrero<br />
  14. 14. Kobe Bryant<br />Addidas dropped his line<br />A few other sponsors dropped him<br />Affected his playoff run<br />Faced court hearings and image suffered<br />Kobe Scandal<br />12<br />Sports Marketing: Ms. Guerrero<br />
  15. 15. The “Steroid” Era<br />13<br />Sports Marketing: Ms. Guerrero<br />