The document discusses how the creator designed their main music video and ancillary texts like a magazine ad and CD cover to be cohesive and reinforce each other. Key elements like costumes, imagery, color scheme, and font are consistently used across the texts to clearly link them and ensure the audience recognizes their relationship and connection to the reggae-themed main product. This unified design is intended to help the target audience relate one media piece to the others and increase the chance they will purchase the CD.