The document discusses how nonprofits can effectively use Facebook and Twitter for advocacy and fundraising. It highlights Facebook's features, such as the causes application, and emphasizes building community and engaging with supporters. It also covers Twitter's microblogging capabilities and the importance of interaction and networking for organizations to raise awareness and funds.

1. HOW NONPROFITS CAN USE FACEBOOK AND TWITTER Nathan T. Wright / Lava Row

2. What is social media? Blogs, social networks, podcasts, message boards, micro-sharing, lifestreams, etc. People having conversations online A shift from broadcast to peer-to-peer Evolution of human communication Hundreds of new tools & technologies

4. SOCIAL MEDIA is… “ Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.” Beth Kanter http://beth.typepad.com @kanter on twitter

6. Source: Gapingvoid.com

7. Facebook: A quick summary 140 million+ active users Half of users are out of college; 25+ is fastest growing demographic. Advocacy and causes are popular on Facebook.

8. Using Facebook’s Causes Application Anyone with a Facebook account can create a Cause. Donations to Causes can benefit over 1 million 501(c)(3) nonprofits and presidential campaigns. Individuals can leverage their network of friends (social graph) to initiate grassroots change. “ Equal opportunity activism.”

9. Susan G. Komen for the Cure Facebook Cause 318,336 members and $12,330 donated as of February 2009. Incredible stories being shared on “The Wall.”

10. Use Facebook to organize and promote your events

11. Create a branded page for your nonprofit Use as a central hub for all your social media & web efforts. Hook in your blog posts via RSS feed. Build & communicate with your community. Recruit volunteers.

12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).

13. An example of the 140-character limit:

14. Twitter Explained: Your consciousness, syndicated. An online, 24/7 cocktail party. Powerful in hyperlocal geographic pockets. Twitter users gather in real life – “ tweetups .” Great way to connect w/ local & nat’l media. Best focus group ever. Efficient communication.

15. Getting started on Twitter: Subscribe to relevant tweeps - other nonprofits and like-minded individuals on Twitter. (Yes, it’s acceptable to “follow” someone on Twitter who you haven’t met yet.) Post often and be responsive . Answer questions. You get out of it what you put into it. To reference other users in your updates, use the @ symbol in front of their username. (Example: @hillabean) Mingle, don’t shout. Behave like you would at a networking event or cocktail party. This builds your social capital .

16. Twitter + Memes = Twemes!

17. Twitter: Frivolous or Powerful? How frozen peas started a movement Thousands of Twitter users incorporated frozen peas into their avatars to show support for blogger and cancer patient Susan Reynolds. A Frozen Pea Fund was created, inspired by Susan Reynolds.

18. Global Twestival in 100+ cities for Charity: Water 100% volunteer-driven. Goal: Raise $1 million dollars. Micro-donations taken via TipJoy and then tweeted. Bloggers created their own badges and videos .

19. Some resources for nonprofits: http://beth.typepad.com (Beth Kanter’s blog) About.com: 12 tips for nonprofits on getting started with social media Chris Brogan’s blog posts about nonprofit use of social media Facebook Causes Case Study: Twestival for Charity: Water

20. twitter: @nathantwright 515-554-0502 [email_address] www.lavarow.com http://www.slideshare.net/nathantwright