An intro to Facebook and Twitter for nonprofitsNathan Wright
A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.
Social Media: The good, the bad & the ugly Carol Skyring
The document discusses the good, bad, and ugly aspects of using social media for not-for-profits. It covers why social media should be used, how to use it effectively, examples of both good and bad social media use by organizations, and important considerations like developing a strategy and learning from past mistakes. Key topics include engaging supporters, extending reach, the time commitment needed, and the risks of using social media poorly.
Government communications (george mason university)jerlasich
This document discusses strategies for government communications, including brand journalism, social media, and emergency communications. It emphasizes using owned media like websites and newsletters to share relevant and timely information for residents. During emergencies, a Joint Information Center coordinates public information through press briefings, websites, social media, and hotlines. Effective emergency communication provides accurate, credible information while acknowledging public concerns. Social media allows two-way engagement but messages must be relevant, timely and actionable. Mobile access is now dominant so communications must work across all platforms.
2014: NJ GMIS: Online Communication During EmergenciesCarol Spencer
Presented in conjuction with Michael Melham of AlphaDogSolutions.com, this presentation discusses how to manage social media, proper messaging during emergencies, and the importance of monitoring social media even if your jurisdiction is not currently using social media.
The slides from the workshop that Mary Freer - @FreerMary and Helen Bevan - @HelenBevan presented on the power and potential of social media to support transformational change at the APAC Forum, Melbourne on 3rd September 2014
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Facebook, Twitter & PSA Mall - How to make them work for you!Peter Tögel
This document provides information on using social media platforms like Facebook, Twitter, and Google+ to promote extension offices and engage constituents. It discusses how to set up listings on the PSA Mall website to sell publications, workshops, and merchandise. Guidelines are provided for setting up social media accounts and creating engaging content like asking questions. The importance of developing a social media strategy and embracing these tools to connect with farmers and the public is emphasized. Senior extension employees are encouraged to have younger workers "reverse mentor" them on using social media effectively.
An intro to Facebook and Twitter for nonprofitsNathan Wright
A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.
Social Media: The good, the bad & the ugly Carol Skyring
The document discusses the good, bad, and ugly aspects of using social media for not-for-profits. It covers why social media should be used, how to use it effectively, examples of both good and bad social media use by organizations, and important considerations like developing a strategy and learning from past mistakes. Key topics include engaging supporters, extending reach, the time commitment needed, and the risks of using social media poorly.
Government communications (george mason university)jerlasich
This document discusses strategies for government communications, including brand journalism, social media, and emergency communications. It emphasizes using owned media like websites and newsletters to share relevant and timely information for residents. During emergencies, a Joint Information Center coordinates public information through press briefings, websites, social media, and hotlines. Effective emergency communication provides accurate, credible information while acknowledging public concerns. Social media allows two-way engagement but messages must be relevant, timely and actionable. Mobile access is now dominant so communications must work across all platforms.
2014: NJ GMIS: Online Communication During EmergenciesCarol Spencer
Presented in conjuction with Michael Melham of AlphaDogSolutions.com, this presentation discusses how to manage social media, proper messaging during emergencies, and the importance of monitoring social media even if your jurisdiction is not currently using social media.
The slides from the workshop that Mary Freer - @FreerMary and Helen Bevan - @HelenBevan presented on the power and potential of social media to support transformational change at the APAC Forum, Melbourne on 3rd September 2014
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Facebook, Twitter & PSA Mall - How to make them work for you!Peter Tögel
This document provides information on using social media platforms like Facebook, Twitter, and Google+ to promote extension offices and engage constituents. It discusses how to set up listings on the PSA Mall website to sell publications, workshops, and merchandise. Guidelines are provided for setting up social media accounts and creating engaging content like asking questions. The importance of developing a social media strategy and embracing these tools to connect with farmers and the public is emphasized. Senior extension employees are encouraged to have younger workers "reverse mentor" them on using social media effectively.
Getting Social: One Human Service Organization's Success Using Social MediaFred Hobbs
Imagine! PR Director Fred Hobbs presents on Imagine!’s use of Social Media at the Pennsylvania Community Providers Association 2011 Technology Conference.
This document discusses how data can be used to inform content strategies. It provides tips for using data, including asking questions to identify goals and key channels, focusing on consolidation, understanding user behavior, correcting content, informing posting times, and making strategic decisions. Data can be used to understand search and referral patterns. The document advocates sharing insights and getting people excited about data.
This document discusses strategies for social media engagement from the Office of Communications at Colgate University. It provides metrics on Colgate's various social media platforms and their fan and reach numbers. It then lists 13 reasons for Colgate's success in raising $5.1 million from almost 6,000 donors on 12/13/13. The reasons include engaging internally, embracing nudges, training audiences, and experimenting with digital events and channels.
Social Media and Professional Impact - Rajnish Gupta 2018Rajnish Gupta
I discuss the ways that Academic physicians can get value from Social Media to advance their professional career. My personal experience in developing a social media strategy for myself as well as expanding the social media reach of my professional society through the use of a new website, blog, twitter, facebook, podcasts, and many other avenues.
The #transneeds Listening Campaign was launched in September 2015 by a volunteer team to address the lack of data on the needs of transgender people. They conducted a social media listening campaign using Twitter and SMS to anonymously collect over 12,000 messages identifying concerns. The key issues raised included discriminatory barriers to basic needs like housing, healthcare, education, employment, and public accommodation. Respondents reported high rates of harassment, assault, poverty, unemployment, and suicide attempts. The team reported these findings to the White House with recommendations and showed that unconventional data collection through social media can help give voice to overlooked populations.
Beth Kanter discusses how organizations can effectively use social media. She recommends taking incremental steps from "crawl" to "walk" to "run" to "fly" by starting with small pilots and increasing capacity over time. Kanter also stresses the importance of having a networked mindset and culture where leadership is shared, decisions are decentralized, and staff actively engage on social media. Organizations should establish social media strategies, measure outcomes, and learn from failures in order to continuously improve their social media efforts.
The document outlines an agenda for a presentation on digital media and social media. It includes sections on introducing digital media, goal setting, the tools of digital media, content creation, analytics, and closing remarks. There are also examples of personas, including one named Martin Ferber, a CEO who understands social media is important but does not fully understand it and wants to learn from experts.
Using Social Media for Fundraising - AFP International Presentation by Dave T...Dave Tinker, CFRE
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
Credible - Helping build a Digitally Responsible SocietyPratik Katkamwar
Credible is a platform that aggregates all available approaches for Fake news verification into a Single Platform. Its a tool as easy to use for people across ages and literary backgrounds that fact-checking becomes natural to everyone sharing news/facts online.
Its so easy to use as “Just WhatsApp the news message to Credible no. and get an instant reply with the fact-check of the message.”
National Wildlife Federation uses Twitter in several ways to further its mission:
1) It tweets questions, blog entries, random wildlife facts, and breaking news to engage audiences and cultivate followers around specific hashtags like #speciesday.
2) It listens on Twitter to understand what issues people are discussing and learns what types of content its audience likes.
3) It builds off existing successful programs by directing Twitter engagement to them.
4) It meets people where they are by participating in conversations on the platform and being immediately responsive to questions or comments.
We're excited to bring you one of our most unique webinars yet! Join us for a lively and engaging panel session with the communications professionals behind the Twitter channels for three national nonprofits: UNICEF (@UnicefLIVE), World Wildlife Federation (@WWFCanada) and SickKids Foundation (@SickKids).
We've planned a discussion that's jam-packed with real-world action items you can apply to your own organization. This is your opportunity to explore how these charities use Twitter and the web to engage donors, promote online activism, and rally support for their great causes.
Gather your colleagues, bring your tough questions, and don't be frightened to ask how charities investing in social media can make choices that make sense for their organizations. If you want to learn from the folks who "walk the walk" on Twitter, don't miss Meet the Peeps Who Tweet!
Maine Association of Broadcasters - How to Make Money with Social MediaIntegrate
How to Make Money with Social Media - a presentation targeted to radio and TV sales professionals on how they can use social media to attract advertisers and keep them loyal through social media.
Attendees will walk away with a better understanding of how to break through online clutter and how to stand out from their competitors on the various social media channels. This session will be informative as well as interactive, giving everyone practical solutions to bring back to their stations.
Allie Herzog Danziger and her company specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Danziger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help her clients grow and flourish.
This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
Sophi Galloway proposes that Abundant Harvest develop a Facebook page to generate more followers and donations. Currently without social media, Abundant Harvest is isolated from potential supporters. Research shows non-profits are increasingly using social media, which continues to reach broader audiences. A Facebook page could showcase the organization's work and impact to gain support from multiple generations that widely use Facebook. Maintaining a professional Facebook presence would cost nothing and help promote Abundant Harvest's mission.
Effectively Using Twitter And Creating TwestivalsMark Baale
1) Mark Van Baale discussed effectively using Twitter and organizing Twestival events in Kansas City that raised money for charities.
2) Twestival events are organized globally where people meet offline for a cause, and Kansas City has organized two successful Twestival events that raised $3,700 and $3,000 respectively for charity: water and a local animal shelter.
3) Mark explained how to use Twitter effectively to connect with others, promote events and causes, and provided tips for getting started on Twitter.
Connecting With Your Community Via Facebook: They Already Like You!Jen Robinson
This document provides tips for using Facebook to connect with a community based on a library's experience. It discusses establishing goals and expectations, using tools like calendars and shared workspaces, developing a posting process, getting ideas from staff, handling administration through community support and analytics, and promoting the Facebook page on small and large scales. The overall purpose is to engage and build the community while promoting the library.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
The document outlines guidelines for creating an effective social media strategy for news organizations. It discusses evaluating different social media platforms like Facebook, Twitter and YouTube and how journalists can use them to engage audiences, break news and source stories. The document also provides questions organizations should consider to define goals, measure success and ensure strategies align with editorial standards and practices.
The periodic table was developed in the 1870s by Mendeleev who organized the elements based on their atomic masses. Later, Moseley looked at Rutherford's work on atomic numbers and reorganized the periodic table based on increasing atomic number. The periodic table is divided into blocks based on how electrons fill the s, p, d, and f orbitals. Trends in properties like atomic radius, ionization energy, and electron affinity can be explained by the periodic table and how effective nuclear charge changes as you move left to right and top to bottom as electrons are added.
This document summarizes several Perl web application frameworks and modules, including Catalyst which is a Model-View-Controller framework built on top of Perl that allows building web applications using CPAN modules. It also discusses HTML::FormFu which is a module for generating and processing HTML forms in Catalyst applications, and DBIx::Class which provides an object-relational mapping layer.
Tudor House Chapel Service - 2012, Service 2johnst
This document summarizes a chapel service held at Tudor House. It begins with an entrance hymn focusing on Jesus' love and compassion. A bible reading from 1 Peter and Revelation emphasizes Jesus' sacrifice and worthiness. Prayers are said for forgiveness, thanksgiving, those suffering, and blessing of homes. A hymn praises God's eternal nature. The service concludes with a blessing. The overall message is about finding connection through words, with Jesus described as the ultimate connection as the Word of God.
The document discusses the author's experiences with various programming languages including Perl, Ruby, and functional programming concepts. It provides daily logs covering topics like multiple inheritance in Perl versus Ruby, augmenting classes in Ruby, lambda functions in Ruby vs JavaScript, and metaprogramming techniques. It encourages participation in the local Nagoya programming community and lists some other language meetups held in Nagoya.
Getting Social: One Human Service Organization's Success Using Social MediaFred Hobbs
Imagine! PR Director Fred Hobbs presents on Imagine!’s use of Social Media at the Pennsylvania Community Providers Association 2011 Technology Conference.
This document discusses how data can be used to inform content strategies. It provides tips for using data, including asking questions to identify goals and key channels, focusing on consolidation, understanding user behavior, correcting content, informing posting times, and making strategic decisions. Data can be used to understand search and referral patterns. The document advocates sharing insights and getting people excited about data.
This document discusses strategies for social media engagement from the Office of Communications at Colgate University. It provides metrics on Colgate's various social media platforms and their fan and reach numbers. It then lists 13 reasons for Colgate's success in raising $5.1 million from almost 6,000 donors on 12/13/13. The reasons include engaging internally, embracing nudges, training audiences, and experimenting with digital events and channels.
Social Media and Professional Impact - Rajnish Gupta 2018Rajnish Gupta
I discuss the ways that Academic physicians can get value from Social Media to advance their professional career. My personal experience in developing a social media strategy for myself as well as expanding the social media reach of my professional society through the use of a new website, blog, twitter, facebook, podcasts, and many other avenues.
The #transneeds Listening Campaign was launched in September 2015 by a volunteer team to address the lack of data on the needs of transgender people. They conducted a social media listening campaign using Twitter and SMS to anonymously collect over 12,000 messages identifying concerns. The key issues raised included discriminatory barriers to basic needs like housing, healthcare, education, employment, and public accommodation. Respondents reported high rates of harassment, assault, poverty, unemployment, and suicide attempts. The team reported these findings to the White House with recommendations and showed that unconventional data collection through social media can help give voice to overlooked populations.
Beth Kanter discusses how organizations can effectively use social media. She recommends taking incremental steps from "crawl" to "walk" to "run" to "fly" by starting with small pilots and increasing capacity over time. Kanter also stresses the importance of having a networked mindset and culture where leadership is shared, decisions are decentralized, and staff actively engage on social media. Organizations should establish social media strategies, measure outcomes, and learn from failures in order to continuously improve their social media efforts.
The document outlines an agenda for a presentation on digital media and social media. It includes sections on introducing digital media, goal setting, the tools of digital media, content creation, analytics, and closing remarks. There are also examples of personas, including one named Martin Ferber, a CEO who understands social media is important but does not fully understand it and wants to learn from experts.
Using Social Media for Fundraising - AFP International Presentation by Dave T...Dave Tinker, CFRE
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
Credible - Helping build a Digitally Responsible SocietyPratik Katkamwar
Credible is a platform that aggregates all available approaches for Fake news verification into a Single Platform. Its a tool as easy to use for people across ages and literary backgrounds that fact-checking becomes natural to everyone sharing news/facts online.
Its so easy to use as “Just WhatsApp the news message to Credible no. and get an instant reply with the fact-check of the message.”
National Wildlife Federation uses Twitter in several ways to further its mission:
1) It tweets questions, blog entries, random wildlife facts, and breaking news to engage audiences and cultivate followers around specific hashtags like #speciesday.
2) It listens on Twitter to understand what issues people are discussing and learns what types of content its audience likes.
3) It builds off existing successful programs by directing Twitter engagement to them.
4) It meets people where they are by participating in conversations on the platform and being immediately responsive to questions or comments.
We're excited to bring you one of our most unique webinars yet! Join us for a lively and engaging panel session with the communications professionals behind the Twitter channels for three national nonprofits: UNICEF (@UnicefLIVE), World Wildlife Federation (@WWFCanada) and SickKids Foundation (@SickKids).
We've planned a discussion that's jam-packed with real-world action items you can apply to your own organization. This is your opportunity to explore how these charities use Twitter and the web to engage donors, promote online activism, and rally support for their great causes.
Gather your colleagues, bring your tough questions, and don't be frightened to ask how charities investing in social media can make choices that make sense for their organizations. If you want to learn from the folks who "walk the walk" on Twitter, don't miss Meet the Peeps Who Tweet!
Maine Association of Broadcasters - How to Make Money with Social MediaIntegrate
How to Make Money with Social Media - a presentation targeted to radio and TV sales professionals on how they can use social media to attract advertisers and keep them loyal through social media.
Attendees will walk away with a better understanding of how to break through online clutter and how to stand out from their competitors on the various social media channels. This session will be informative as well as interactive, giving everyone practical solutions to bring back to their stations.
Allie Herzog Danziger and her company specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Danziger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help her clients grow and flourish.
This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
Sophi Galloway proposes that Abundant Harvest develop a Facebook page to generate more followers and donations. Currently without social media, Abundant Harvest is isolated from potential supporters. Research shows non-profits are increasingly using social media, which continues to reach broader audiences. A Facebook page could showcase the organization's work and impact to gain support from multiple generations that widely use Facebook. Maintaining a professional Facebook presence would cost nothing and help promote Abundant Harvest's mission.
Effectively Using Twitter And Creating TwestivalsMark Baale
1) Mark Van Baale discussed effectively using Twitter and organizing Twestival events in Kansas City that raised money for charities.
2) Twestival events are organized globally where people meet offline for a cause, and Kansas City has organized two successful Twestival events that raised $3,700 and $3,000 respectively for charity: water and a local animal shelter.
3) Mark explained how to use Twitter effectively to connect with others, promote events and causes, and provided tips for getting started on Twitter.
Connecting With Your Community Via Facebook: They Already Like You!Jen Robinson
This document provides tips for using Facebook to connect with a community based on a library's experience. It discusses establishing goals and expectations, using tools like calendars and shared workspaces, developing a posting process, getting ideas from staff, handling administration through community support and analytics, and promoting the Facebook page on small and large scales. The overall purpose is to engage and build the community while promoting the library.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
The document outlines guidelines for creating an effective social media strategy for news organizations. It discusses evaluating different social media platforms like Facebook, Twitter and YouTube and how journalists can use them to engage audiences, break news and source stories. The document also provides questions organizations should consider to define goals, measure success and ensure strategies align with editorial standards and practices.
The periodic table was developed in the 1870s by Mendeleev who organized the elements based on their atomic masses. Later, Moseley looked at Rutherford's work on atomic numbers and reorganized the periodic table based on increasing atomic number. The periodic table is divided into blocks based on how electrons fill the s, p, d, and f orbitals. Trends in properties like atomic radius, ionization energy, and electron affinity can be explained by the periodic table and how effective nuclear charge changes as you move left to right and top to bottom as electrons are added.
This document summarizes several Perl web application frameworks and modules, including Catalyst which is a Model-View-Controller framework built on top of Perl that allows building web applications using CPAN modules. It also discusses HTML::FormFu which is a module for generating and processing HTML forms in Catalyst applications, and DBIx::Class which provides an object-relational mapping layer.
Tudor House Chapel Service - 2012, Service 2johnst
This document summarizes a chapel service held at Tudor House. It begins with an entrance hymn focusing on Jesus' love and compassion. A bible reading from 1 Peter and Revelation emphasizes Jesus' sacrifice and worthiness. Prayers are said for forgiveness, thanksgiving, those suffering, and blessing of homes. A hymn praises God's eternal nature. The service concludes with a blessing. The overall message is about finding connection through words, with Jesus described as the ultimate connection as the Word of God.
The document discusses the author's experiences with various programming languages including Perl, Ruby, and functional programming concepts. It provides daily logs covering topics like multiple inheritance in Perl versus Ruby, augmenting classes in Ruby, lambda functions in Ruby vs JavaScript, and metaprogramming techniques. It encourages participation in the local Nagoya programming community and lists some other language meetups held in Nagoya.
Scala is a functional programming language that runs on the Java Virtual Machine. The document discusses using Scala to define functions for zero and successor, and provides an example of calling those functions. It also mentions using Scala with Android and recipes, and using Scala with the Zsh shell by defining a scall function to run Scala code on files or standard input.
The document discusses various topics in bonding including:
1) Molecular geometry models including VSEPR and predicting geometry based on the number of electron pairs around a central atom.
2) Hybridization of atomic orbitals including sp, sp2, and sp3 hybridization and how this relates to molecular geometry.
3) Molecular orbital theory and drawing molecular orbital diagrams.
4) Factors that determine if a molecule has a dipole moment including bond polarity and symmetry.
5) Valence bond theory and how it describes covalent bonding through orbital overlap and hybridization.
Lina Eidmark, Web & Social Media, MSF (Médecins Sans Frontières) presenting a...KGS Global
Social media helped Médecins Sans Frontières (MSF) respond effectively to the 2010 Haiti earthquake by raising visibility, acceptance, and leverage. MSF's social media following grew substantially and allowed two-way communication with affected communities and other actors. However, MSF faced challenges like lack of messaging control and balancing resources. Going forward, MSF aims to plan better for emergencies and develop international social media strategies and guidelines.
The document summarizes a webinar between the Office of Minority Health and AIDS.gov about developing new media strategies. They discuss using tools like blogs, podcasts, and social media to share health information and engage diverse audiences. The presentation explores how to understand audience needs, set objectives, develop a strategic plan, implement technologies, and evaluate success.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
The document discusses the evolution of social media and web 2.0 from static websites to platforms that enable user generated content and participation. It provides statistics on the growth of major social media platforms like Facebook and Twitter. The document advocates for dental organizations like CDHA to engage in social media to remain relevant to younger members and the public who access information online. It summarizes CDHA's current social media presence and strategies for sharing information and engaging members on various platforms. Metrics like Klout scores are presented to demonstrate CDHA is a leader in online engagement among dental organizations.
Sometimes people do not look for the good side they just reflect on the negative. In this case Social Media uses are wide ranging and extremely beneficial to individuals and society as a whole. This presentation represents the good side of the coin.
CRS social networking presentation bridge conference_07_2010Laura Durington
This document summarizes a presentation about Catholic Relief Services' social networking strategy. It discusses why social networking is important for non-profits, providing examples of how popular sites like Facebook and YouTube are. It then outlines CRS' goals for using social networking to engage supporters and raise awareness. Specific examples from Haiti relief efforts that used social networking successfully are also summarized.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
On 12th November, our Head of Communications, Joe McCrea led a three-hour masterclass with Practice Managers looking at the challenge of embedding social media in GP Practices. The slides are attached. For any enquiries, e-mail joe.mccrea@eastleicestershireandrutlandccg.nhs.uk
Boston Children's Hospital: Taming the Wild West, presented by Lily VautourSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
This document provides an overview of using social media for fundraising. It discusses the importance of having an online presence and social media strategy, and how to use various social media platforms like websites, Facebook, Twitter, YouTube and crowdfunding sites to engage supporters, tell your organization's story, and raise funds. Examples are given of successful social media fundraising campaigns that generated donations and awareness. Mobile fundraising strategies and tools are also covered.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
This document summarizes key points from a presentation on marketing in the new millennium. It discusses how social media has become the dominant online activity and outlines best practices for social media marketing, including creating engaging content, participating in online communities, experimenting with different platforms, and integrating social media into an overall marketing strategy. It also emphasizes that marketing should involve everyone in an organization and stresses the importance of understanding target audiences and developing a comprehensive communications plan.
Using social media to connect to your supporters (november 2011)Honey Lucas
Social media can help non-profits in three key ways: 1) Broadcasting messages to extend reach, 2) Engaging with supporters through conversations to build relationships, and 3) Enabling supporters to support each other through sharing stories and experiences. Case studies on charities like St. John Ambulance, Helen & Douglas House, and Princess Royal Trust for Carers demonstrate using tactics like videos, photos, and online support communities to leverage social media for fundraising and awareness. Consultation with supporters is important to ensure online services meet their needs.
The document discusses Tyson Foods' social media strategy for engaging with the hunger relief community and raising awareness of hunger issues. The goals are to establish Tyson as a thought leader in hunger relief, engage employees in the cause, and utilize communications tools to build an online community around hunger. Over time, Tyson's approach evolved from being brand-centric to being more collaborative and outwardly focused by engaging the existing hunger relief organizations and individuals through social media platforms and telling their stories. The key is developing genuine relationships and contributing to the community in order to raise awareness of hunger issues.
Jesse Stremcha discusses the growing relevance of social media for planned giving and fundraising. He provides an overview of major social media platforms like Facebook, Twitter, LinkedIn, and their applications for nonprofit organizations. He emphasizes that donors are increasingly engaging with charities online and that nonprofits need to connect with donors through social media to build and maintain relationships. Stremcha also offers suggestions for how organizations can start using social media immediately.
Similar to MSF in social media during the Haiti emergency (20)
1. Social media – a possibility to do global communication on a small budget How Médecins Sans Frontières (MSF) use social media to reach communication goals. Lina Eidmark / Web manager @ MSF Sweden Special thanks to Avril Benoit (MSF Canada), Nina Privatera (MSF international) and Artur Leczycki (Publik PR)
2. Médecins Sans Frontières/Doctors without borders is an international, medical humanitarian organization. We save lives where needs are the greatest.
3.
4. January 12, 2010 4.53 p.m A catastrophic magnitude 7.0 Mw earthquake hits Haiti. The epicentre was approx. 25 km west of the capital Port-au-Prince. It was rapidly announced as one of the worst humanitarian crisis of our time. The Haiti earthquake
7. ” These 8 min gave a better understanding of the situation than 100 news reports. I am deeply touched. How can I best contribute to your work?” Reaching goals: Visibility
19. VRWCTexan @ MSF_canada RT @lightxxx - We have a lady dying of rabies we need Rabies antitoxin asap // at Petionville Golf Course Field Hospital VRWCTexan @ MSF_canada RT @lightxxx We have a lady dying of rabies we need Rabies antitoxin asap #Haiti rqskye @ msf_canada RT @lightxxx-We have a lady dying of rabies we need Rabies antitoxin asap rqskye @ msf_canada RT @ShaunKing-NYT: 10 kids have died waiting 2 B "cleared" 4 flights. Doctors now afraid of being arrestedhttp://nyti.ms/b5HDES Reaching goals : Acceptance
35. - How to respond to desperate calls for help? Challenges
36.
37. Weddressproject Why is @ MSF_CANADA saying that the Ministry of Health is going to see #BABYLANDINA today, but we are still trying to get them to go there? about 19 hours ago from web Weddressproject @ MSF_CANADA You stated earlier that the Ministry of Health was going to see #BABYLANDINA. When is that goig to happen? about 20 hours ago from web MelyMello The life and/or death of a child should not be fodder for political postering. #SaveLandina @UN @MSF_US @MSF_canada 4:11 PM Feb 7th from web VRWCTexan @ MSF_canada RT @ShaunKing Need current contact inform & GPS coordinates for baby & docs MSF:http://bit.ly/brK3YJ we are ready to move 8:32 PM Feb 6th from web in reply to MSF_canada Challenges
Web manager in Swedish section of MSF since 1, 5 years. But I’ve worked with online communications the last four years. Today I will tell you how we work with social media Huge impact it has on our communication.
Three words about MSF. Two pillars – saving lives and bearing witness to provoque change Communication is part of our mandate, and social media is one important way of doing it. 20+ web people – each section has one person like me – who deals with webrelated communication and social media International working group, consisting of 5 people of those 19 – who works on elaborating strategies and guidelines for the whole movement. Examples today come mostly from frontline sections.
I’ve chosen to talk about our work in social media through a specific case – the haiti earthquake. The Haiti crisis was the first catastrophe where social media played a such important role in MSF, and other organization’s, communication. For the first time we could fully use our social media channels which helped us reach our communication goals such as… - bring the field closer – and create great engagement from people who could experience the suffering of the haitian population to a greater extent. - attract a lot of media attention – lots of journalist out there and we saw many exemples of cross fertilization between social and traditional media. - last but not least, transparency and action communicated in these channels made fundraising skyrocket – social media helped doing social good. But let’s go back to the beginning….
Background – MSF working in Pap since 1991- medical structures collapsed staff and patients wounded Difficult to know the extent Phone lines were down but somehow internet connection still worked The humanitarian needs in Haiti were enormous, and MSF emergency response rapidly grew to one of our biggest medical humanitarian interventions of all time. This was our very first tweet from the earthquake. Many more were to come and over the following weeks – social media was to play a significant role in our communication. All over the world MSF communication teams used Facebook, blogs and Twitter to spread information about what had happen. 24 h emergency desk – information updated very often.
- Personal story – swedish fieldworker who we got contact with through FB. This is the Result – Now I’ll try to tell you how we did it Let’s start with a concrete example. If pictures speak 1000 words – videos speak more. Three days after the first shock, anaesthologist Henrik arrived in Pap. This is what he saw.
This video was posted on YouTube and on Facebook and rapidly shared by both media and users. (show paperclippings)
This video was extremely valuable content for pushing in social media. It is real, direct and transparent. It showed MSF was on the ground, what we did and that needs were enormous. Could you think of any better way of showing donors and other stakeholders our actual medical action? By publishing content like this we work towards one of our communication goals visibility. This video was viewed thousands of times and the Dr also became one of our major spokes persons. Show – Press clipping – I think you all understand how much this count in PR value.
Visibility is both about branding, showing we are on the ground, but also to ensure transparency and accountability towards our donors and beneficiaries. Blogs is a great way of doing this…
… and many were also pitched externally.
A good story are easy to pitch and we had a lot of good stories.
Swedish psychologist – this blog got in on week as many visitors as our webpage has in a month…
… and was pitched to one of sweden’s leading digital news paper.
We also organised live chats direct from PAP. What could be more ensuring for people than to ask a person on the ground what the situation is like? We always strive to let the people on the ground be spokes persons – we try to avoid having high level profiles comment on issues where our fieldworkers know much more. We put a lot of trust in people working for us – and so do the public, This is Sweden’s biggest digital newspaper – reaching 5 million unique visitors a week
Transparency + showing what we were doing on the ground increased fundraising. Appeals were shared 100 000 times on both Facebook and Twitter.
MSF US and Canada also organised press conferences and broadcasted on YouTube. This is another exemple of one way to increase traditional media coverage by using social media. 26 000 views in just a couple of days.
We used social media to correct misinformation and sharing valuable information. One should be careful using social media only for self-promotion, It is against the whole concept of social media as a tool for exchange and sharing. Don’t be afraid of citing others – it can make you more credible and more interesting, like a friend who does not only talk about herself, but that shares other good information to you.
Twitter also became a direct channel for journalists who had questions about our work or the situation in Haiti. This was especially true in North America. Even though we have a quite strong voice and big audiences, our reach could never compete with that of CNN or BBC. Many major news media (CNN, NY times etc) now has social media editors who browse the social media channels hunting good news.
And when that relation/dialogue was established – we experienced a whole new era of press relations. This kind of messages is supporting another of our communication goals, which is to communicate the role and the presence of MSF in areas where we work. We call this acceptance.
Acceptance is also about communicating our role to the people we help. And with Haiti, people in headquarters like me, were for the first time approached directly by people in need via channels like twitter and facebook. This was something completely new, and we dealt with it as we could, ie just mention the services we had on the ground. One of the aspects we need to discuss on international level so that we can be better prepared next time something happens.
After visibility and acceptance, our third communication goal is leverage. With this we mean to influence the right people to overcome obstacles in order to improve our field mission. This is often made by quite low key advocacy meetings. But during Haiti social media actually helped cargo planes carrying lifesaving medical material land in PaP. Background – Airport controlled by US army bottle neck planes rerouted to DR important delay people were dying. But we started with an ordinary press release.
American News Journalists (news anchor at NBC) @AnnCurry saw it and tweeted about it. She has 1,003,394 followers. http://www.msnbc.msn.com/id/12536386/ She saw our posting about about the planes. She tweeted it about it. Then Jeff Pulver, social media guy, Dmed her that tha Air Force had its own account. The back and forth began.
Quite a few had been tweeting about it – and us airforce replied to all of them.
Which made a news story as well.
To put a bit of context around all the Twitter hype, our dir com in Canada responded. There was plenty going on offline: she called her contacts in the Pentagon, she spoke to Ban Ki Moon, she spoke to John Holmes from OCHA. It sparked a chain reaction. Our NYC office received calls from various US government agencies. Admiral Mullins, the Director of US-AID, the Pentagon, etc. The combination of our communication Triggered a response from the hq of US Airforce. It is difficult to say exactly what role Twitter played in this - but the collective efforts certainly helped making the plane to land. The story also tells us how important it is to make connection with the very influencal people in social media – who can help your messages coming across. Without Ann Currys RT it had without doubt been more difficult to reach the same result.
Our sites are the mother of all information . As a result, traffic increased by 3000% in January for most sections. This is pretty much the scenario of all MSF websites during the second week of January. The example above comes from MSF UK
Web and social was a frank success for us to reach our communication goals during the Haiti earthquake and the following weeks.
Blanket coverage Rapid increase in social media activity - re-tweeting, blog linking, RSS feeds, Facebook shares, etc. Cross fertilization of traditional media and social media Conscious staffing Having communications personnel on the ground asap (to be an eye witness-blogger) Reactive/proactive balance Update information as rapidly as possible Encourage viral messaging Thank supporters directly through social networks Rapid reaction to misinformation (e.g. myths about dead bodies spreading disease, etc.) Tactics: Experimental, rapid, flexible Learning by doing/ learning from others - emulating best practice initiatives within the MSF Movement Online strategy - Social media outlets activated – websites, blogs, Facebook, Twitter, YouTube, BoingBoing Embrace blogs, Facebook and Twitter as mainstream methods of communicating to donors and supporters
COMMUNICATION CHALLENGES Freedom vs. Control Lack of control in messaging direction – snowball effect Communicate the facts and manage the myths Balance the need to stay neutral while exerting pressure to get people and equipment into Haiti amongst heated diplomatic relations with the Haitian authorities and the US military. Unprecedented scale Disaster on an unprecedented scale amplified by media and NGO frenzy Field staff overwhelmed, all medical structures collapsed: So their priority was not communications Manage the website traffic demand – 2,800% higher than usual Here comes some concrete exemples.
How to respond to pleas... Sometimes if felt like the info was careening around in ways that were not especially helpful. We received specific pleas that required tactful responses.
One story in particular sparked a great many offers of specific help (flights, cars) that, frankly, overwhelmed us and proved to be a distraction. A baby that needed specialist care that neither MSF or any other organization on the ground could help her with at that point.
Priority not given to communications – and even though we had staff on the ground they had problems dealing with very intrusive media crews instead of giving updates to the organization.