Harnessing the power of social media for women's rights
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This presentation highlights the opportunities that social media presents for women's rights organizations and provides recommendations for its effective use. It notes that Comic Relief raised over £286,000 through "Twitrelief" on Twitter with support from celebrities and dedicated staff. Key tips include using tools like HootSuite, cross-linking accounts, responding to engagements, regularly posting relevant content, and monitoring what kind of content and comments are shared on organizational social media pages.
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The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
Why James Madison Would Hate Social Media
The document discusses how public information officers can use social media to engage with the public while balancing democratic principles. It provides an overview of why social media can both aggregate communities into factions, as James Madison feared, but also how a PIO can use social media to disseminate information widely and participate in online conversations to distribute power. Specific tactics covered include engaging on blogs, forums and social sharing sites, as well as tools for monitoring social media conversations.
Business Focused Social Media
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
MNA - Lose Control
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
MNA Lose Control
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
Social Media in Bizz
A 101 approach to social media's use for business purposes.
İş için sosyal medya kullanımına giriş niteliği taşıyan bir sunum.
Social media as a business channel
Social media is a platform for individuals to create and share content and have online conversations. There are various types of social media like social networks, blogs, wikis, podcasts and microblogs. Companies use social media for business objectives like marketing, customer service and branding. Case studies show how Nestle responded to criticism on social media from Greenpeace over palm oil suppliers and how telecom company iBurst used social media to improve its damaged reputation from customer service issues. The presentation discusses reasons for businesses to use social media and tactics for engagement.
Advancing Ideas Through Social Media for Nonprofits
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
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- 1. Harnessing the Power of Social Media for Women’s Rights Nana Darkoa Sekyiamah Communications Officer, AWDF
- 2. Social Media 102 This presentation will: Highlight key opportunities that social media presents for women’s rights organisations Make recommendations on how to effectively utilise social media for women’s rights List good practice for using social media
- 3. The Social Media World
- 6. Twitrelief For RND 2011, Comic Relief decided to try raising money from twitter… They succeeded in raising: £286,074.23
- 7. So what does it take… … to raise money online through social media…
- 8. A lot of ‘offline’ work With the Comic Relief case study for e.g, the help of Emma Freud (a trustee) and Emma Kennedy (a celebrity) was indispensable Other key resources included dedicated staff time, collaboration with EBay and celebrity support
- 9. Twitrelief @twitrelief was however the main promotional tool used to publicise this fundraiser Comic Relief auctioned off a RT, mention and a follow
- 11. AWDF’s mentions…
- 12. Social media in 2011
- 13. Prof Steven Van Belleghem… More than 1 billion people use Facebook Average Facebook session lasts 37 minutes Average Twitter session lasts 23 minutes 50% of social network users are connected to a brand Women typically outnumber men on social networks
- 14. Harnessing social media Decide which social media tools you are going to use Dedicate resources to social media – human & time are main costs Issue guidelines on social media for staff Remember media is ‘social’ and not ‘corporate’
- 15. Your website goes social
- 16. Your newsletter goes social
- 17. Social shares via newsletter
- 19. Good practice/Tips Use 3rd party applications e.g. Hoot Suite, Tweetdeck and Uber Social Cross link Incorporate pictures with Facebook updates Respond to comments, mentions and DMs Maintain good grammar Only RT links you have read/agree with
- 20. Good practice/tips Update social media regularly Post relevant, useful or interesting content Remember ‘social media’ is a two-way or multi-way conversation flow Do not demand that others ‘follow back’
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- 22. Monitoring Social Media What kind of content should women’s rights organisations have on their social media? What kind of comment should women’s rights organisations not have? Who is following you on twitter? Who are you retweeting? What are your privacy settings?
- 23. See you in the social space ‘Like’ www.facebook.com/africanwomensdevelopmentfund Follow @awdf01 Subscribe to ‘TheAWDF’ on You Tube View our photos at http://www.flickr.com/photos/awdf
- 24. Any Questions?