Social Media Why Your Business Needed it Yesterday

Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday

A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5

A Primer Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5

A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5

A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5

What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5

So What?

Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1

Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1

Does it Matter? 20 hours of video is uploaded to YouTube every minute.
YouTube Blog: http://youtube-global.blogspot.com /
2 3 4 5 1

Does it Matter? There are 250,000,000 people on Facebook. They’re adding 750,000 people a day.
Facebook blog: http:// blog.facebook.com/blog.php?post =106860717130
2 3 4 5 1

Does it Matter? Twitter grew 1928% between June 2008 and 2009. 31 million people visit Twitter each month.
Mashable: http://mashable.com/2009/07/16/twitter-june-2009-growth/
2 3 4 5 1

It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/

Does it Matter? What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.
Seth Godin
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What’s It All About?
Connections
With customers
With media
With suppliers
With influencers
With colleagues
With people
2 3 4 5 1

Authority
Build a reputation
Demonstrate expertise
Share information
Help people
Do it all freely
http://www.flickr.com/photos/macwagen/131360868/ 2 3 4 5 1

Value
For customers
For the community
For others
For you
http://www.flickr.com/photos/schlachet/3366994378/ 2 3 4 5 1

Relationships
http://www.flickr.com/photos/cayusa/2838505123/

How do I do it? That’s great smart guy. How do I do it?
You sometime between now and 10 minutes ago.
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http://www.flickr.com/photos/stabilo-boss/93136022/

Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/

What’s your plan? It’s OK to start small.

How do you do it?
Get online
Find your crowd
Listen
Engage
Be helpful
2 3 4 5 1

How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1

Get Online
Tools
Personal Blog
LinkedIn
Facebook
Twitter
http://www.flickr.com/photos/mtneer_man/354585286/ 2 3 4 5 1

Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/

There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/

Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/

A Few Words of Advice Be a good person. 2 3 4 5 1

A Few Words of Advice
Recommended Reading:
ClueTrain Manifesto by Searls, et al.
Naked Conversations by Israel, Scoble
How to Win Friends and Influence People by Dale Carnegie
The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis
The New Community Rules: Marketing on the Social Web by Tamar Weinberg
Mashable.com Twitter Guidebook: http:// mashable.com /guidebook/twitter/
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Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/

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Social Media Why Your Business Needed it Yesterday

by Morgan Brown on Jul 29, 2009

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Social Media Why Your Business Needed it Yesterday — Presentation Transcript