Why You Needed Social Media  Yesterday http://www.flickr.com/photos/nrbelex/452412873/   Why You Needed Social Media  Yest...
A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is su...
A Primer Social Networking that matters is helping people archive their goals.  Doing it reliably and repeatability so tha...
A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social ...
A Primer Whenever you find yourself on the side of the majority, it’s time to  pause & reflect. - Mark Twain 1 2 3 4 5
What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a f...
So What?
Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 ...
Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global F...
Does it Matter? 20 hours of video is uploaded to YouTube every minute. <ul><li>YouTube Blog:  http://youtube-global.blogsp...
Does it Matter? There are 250,000,000 people on Facebook. They’re adding 750,000 people a day. <ul><li>Facebook blog:  htt...
Does it Matter? Twitter grew 1928% between June 2008 and 2009.  31 million people visit Twitter each month. <ul><li>Mashab...
It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/
Does it Matter? What’s important is that it is now common, and will soon be expected, that every intelligent person (and q...
What’s It All About? <ul><li>Connections </li></ul><ul><ul><li>With customers </li></ul></ul><ul><ul><li>With media </li><...
What’s It All About? <ul><li>Authority </li></ul><ul><ul><li>Build a reputation </li></ul></ul><ul><ul><li>Demonstrate  ex...
What’s It All About? <ul><li>Value </li></ul><ul><ul><li>For customers </li></ul></ul><ul><ul><li>For the  community </li>...
<ul><li>Relationships </li></ul>http://www.flickr.com/photos/cayusa/2838505123/
How do I do it? That’s great smart guy. How do I do it? <ul><li>You sometime between now and 10 minutes ago. </li></ul>2 3...
http://www.flickr.com/photos/stabilo-boss/93136022/
Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/
What’s your plan? It’s  OK to start small.
How do you do it? <ul><li>Get online </li></ul><ul><li>Find your crowd </li></ul><ul><li>Listen </li></ul><ul><li>Engage <...
How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the  previous slide. 2 3 4 5 1
Get Online <ul><li>Tools </li></ul><ul><ul><li>Personal Blog </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><l...
Social Media is a  marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
There are no  social media  experts.  Some people  just practice  more than  others. There are no  social media  experts. ...
Don’t spread  yourself  too thin. http://www.flickr.com/photos/lynac/373285375/
A Few Words of Advice Be a good person. 2 3 4 5 1
A Few Words of Advice <ul><li>Recommended Reading: </li></ul><ul><li>ClueTrain Manifesto  by Searls, et al. </li></ul><ul>...
Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/
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Social Media Why Your Business Needed it Yesterday

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A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.

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Social Media Why Your Business Needed it Yesterday

  1. 1. Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday
  2. 2. A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5
  3. 3. A Primer Social Networking that matters is helping people archive their goals.  Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5
  4. 4. A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5
  5. 5. A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5
  6. 6. What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5
  7. 7. So What?
  8. 8. Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1
  9. 9. Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1
  10. 10. Does it Matter? 20 hours of video is uploaded to YouTube every minute. <ul><li>YouTube Blog: http://youtube-global.blogspot.com / </li></ul>2 3 4 5 1
  11. 11. Does it Matter? There are 250,000,000 people on Facebook. They’re adding 750,000 people a day. <ul><li>Facebook blog: http:// blog.facebook.com/blog.php?post =106860717130 </li></ul>2 3 4 5 1
  12. 12. Does it Matter? Twitter grew 1928% between June 2008 and 2009. 31 million people visit Twitter each month. <ul><li>Mashable: http://mashable.com/2009/07/16/twitter-june-2009-growth/ </li></ul>2 3 4 5 1
  13. 13. It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/
  14. 14. Does it Matter? What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. <ul><li>Seth Godin </li></ul>2 3 4 5 1
  15. 15. What’s It All About? <ul><li>Connections </li></ul><ul><ul><li>With customers </li></ul></ul><ul><ul><li>With media </li></ul></ul><ul><ul><li>With suppliers </li></ul></ul><ul><ul><li>With influencers </li></ul></ul><ul><ul><li>With colleagues </li></ul></ul><ul><ul><li>With people </li></ul></ul>2 3 4 5 1
  16. 16. What’s It All About? <ul><li>Authority </li></ul><ul><ul><li>Build a reputation </li></ul></ul><ul><ul><li>Demonstrate expertise </li></ul></ul><ul><ul><li>Share information </li></ul></ul><ul><ul><li>Help people </li></ul></ul><ul><ul><li>Do it all freely </li></ul></ul>http://www.flickr.com/photos/macwagen/131360868/ 2 3 4 5 1
  17. 17. What’s It All About? <ul><li>Value </li></ul><ul><ul><li>For customers </li></ul></ul><ul><ul><li>For the community </li></ul></ul><ul><ul><li>For others </li></ul></ul><ul><ul><li>For you </li></ul></ul>http://www.flickr.com/photos/schlachet/3366994378/ 2 3 4 5 1
  18. 18. <ul><li>Relationships </li></ul>http://www.flickr.com/photos/cayusa/2838505123/
  19. 19. How do I do it? That’s great smart guy. How do I do it? <ul><li>You sometime between now and 10 minutes ago. </li></ul>2 3 4 5 1
  20. 20. http://www.flickr.com/photos/stabilo-boss/93136022/
  21. 21. Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/
  22. 22. What’s your plan? It’s OK to start small.
  23. 23. How do you do it? <ul><li>Get online </li></ul><ul><li>Find your crowd </li></ul><ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Be helpful </li></ul>2 3 4 5 1
  24. 24. How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1
  25. 25. Get Online <ul><li>Tools </li></ul><ul><ul><li>Personal Blog </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>http://www.flickr.com/photos/mtneer_man/354585286/ 2 3 4 5 1
  26. 26. Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
  27. 27. There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/
  28. 28. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
  29. 29. A Few Words of Advice Be a good person. 2 3 4 5 1
  30. 30. A Few Words of Advice <ul><li>Recommended Reading: </li></ul><ul><li>ClueTrain Manifesto by Searls, et al. </li></ul><ul><li>Naked Conversations by Israel, Scoble </li></ul><ul><li>How to Win Friends and Influence People by Dale Carnegie </li></ul><ul><li>The Whuffie Factor: Using the Power of Social Networks to Build Your Business  by Tara Hunt </li></ul><ul><li>Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis </li></ul><ul><li>The New Community Rules: Marketing on the Social Web by Tamar Weinberg </li></ul><ul><li>Mashable.com Twitter Guidebook: http:// mashable.com /guidebook/twitter/ </li></ul>2 3 4 5 1
  31. 31. Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/
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