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Social Media Why Your Business Needed it Yesterday
 

Social Media Why Your Business Needed it Yesterday

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A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places ...

A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.

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    Social Media Why Your Business Needed it Yesterday Social Media Why Your Business Needed it Yesterday Presentation Transcript

    • Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday
    • A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5
    • A Primer Social Networking that matters is helping people archive their goals.  Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5
    • A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5
    • A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5
    • What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5
    • So What?
    • Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1
    • Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1
    • Does it Matter? 20 hours of video is uploaded to YouTube every minute.
      • YouTube Blog: http://youtube-global.blogspot.com /
      2 3 4 5 1
    • Does it Matter? There are 250,000,000 people on Facebook. They’re adding 750,000 people a day.
      • Facebook blog: http:// blog.facebook.com/blog.php?post =106860717130
      2 3 4 5 1
    • Does it Matter? Twitter grew 1928% between June 2008 and 2009. 31 million people visit Twitter each month.
      • Mashable: http://mashable.com/2009/07/16/twitter-june-2009-growth/
      2 3 4 5 1
    • It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/
    • Does it Matter? What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.
      • Seth Godin
      2 3 4 5 1
    • What’s It All About?
      • Connections
        • With customers
        • With media
        • With suppliers
        • With influencers
        • With colleagues
        • With people
      2 3 4 5 1
    • What’s It All About?
      • Authority
        • Build a reputation
        • Demonstrate expertise
        • Share information
        • Help people
        • Do it all freely
      http://www.flickr.com/photos/macwagen/131360868/ 2 3 4 5 1
    • What’s It All About?
      • Value
        • For customers
        • For the community
        • For others
        • For you
      http://www.flickr.com/photos/schlachet/3366994378/ 2 3 4 5 1
      • Relationships
      http://www.flickr.com/photos/cayusa/2838505123/
    • How do I do it? That’s great smart guy. How do I do it?
      • You sometime between now and 10 minutes ago.
      2 3 4 5 1
    • http://www.flickr.com/photos/stabilo-boss/93136022/
    • Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/
    • What’s your plan? It’s OK to start small.
    • How do you do it?
      • Get online
      • Find your crowd
      • Listen
      • Engage
      • Be helpful
      2 3 4 5 1
    • How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1
    • Get Online
      • Tools
        • Personal Blog
        • LinkedIn
        • Facebook
        • Twitter
      http://www.flickr.com/photos/mtneer_man/354585286/ 2 3 4 5 1
    • Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
    • There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/
    • Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
    • A Few Words of Advice Be a good person. 2 3 4 5 1
    • A Few Words of Advice
      • Recommended Reading:
      • ClueTrain Manifesto by Searls, et al.
      • Naked Conversations by Israel, Scoble
      • How to Win Friends and Influence People by Dale Carnegie
      • The Whuffie Factor: Using the Power of Social Networks to Build Your Business  by Tara Hunt
      • Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis
      • The New Community Rules: Marketing on the Social Web by Tamar Weinberg
      • Mashable.com Twitter Guidebook: http:// mashable.com /guidebook/twitter/
      2 3 4 5 1
    • Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/