A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.

1. Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday

2. A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5

3. A Primer Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5

4. A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5

5. A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5

6. What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5

7. So What?

8. Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1

9. Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1

13. It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/

20. http://www.flickr.com/photos/stabilo-boss/93136022/

21. Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/

22. What’s your plan? It’s OK to start small.

24. How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1

26. Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/

27. There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/

28. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/

29. A Few Words of Advice Be a good person. 2 3 4 5 1

31. Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/