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Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
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Social Media Why Your Business Needed it Yesterday

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A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places …

A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.

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  • 1. Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday
  • 2. A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5
  • 3. A Primer Social Networking that matters is helping people archive their goals.  Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5
  • 4. A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5
  • 5. A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5
  • 6. What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5
  • 7. So What?
  • 8. Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1
  • 9. Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1
  • 10. Does it Matter? 20 hours of video is uploaded to YouTube every minute.
    • YouTube Blog: http://youtube-global.blogspot.com /
    2 3 4 5 1
  • 11. Does it Matter? There are 250,000,000 people on Facebook. They’re adding 750,000 people a day.
    • Facebook blog: http:// blog.facebook.com/blog.php?post =106860717130
    2 3 4 5 1
  • 12. Does it Matter? Twitter grew 1928% between June 2008 and 2009. 31 million people visit Twitter each month.
    • Mashable: http://mashable.com/2009/07/16/twitter-june-2009-growth/
    2 3 4 5 1
  • 13. It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/
  • 14. Does it Matter? What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.
    • Seth Godin
    2 3 4 5 1
  • 15. What’s It All About?
    • Connections
      • With customers
      • With media
      • With suppliers
      • With influencers
      • With colleagues
      • With people
    2 3 4 5 1
  • 16. What’s It All About?
    • Authority
      • Build a reputation
      • Demonstrate expertise
      • Share information
      • Help people
      • Do it all freely
    http://www.flickr.com/photos/macwagen/131360868/ 2 3 4 5 1
  • 17. What’s It All About?
    • Value
      • For customers
      • For the community
      • For others
      • For you
    http://www.flickr.com/photos/schlachet/3366994378/ 2 3 4 5 1
  • 18.
    • Relationships
    http://www.flickr.com/photos/cayusa/2838505123/
  • 19. How do I do it? That’s great smart guy. How do I do it?
    • You sometime between now and 10 minutes ago.
    2 3 4 5 1
  • 20. http://www.flickr.com/photos/stabilo-boss/93136022/
  • 21. Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/
  • 22. What’s your plan? It’s OK to start small.
  • 23. How do you do it?
    • Get online
    • Find your crowd
    • Listen
    • Engage
    • Be helpful
    2 3 4 5 1
  • 24. How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1
  • 25. Get Online
    • Tools
      • Personal Blog
      • LinkedIn
      • Facebook
      • Twitter
    http://www.flickr.com/photos/mtneer_man/354585286/ 2 3 4 5 1
  • 26. Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
  • 27. There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/
  • 28. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
  • 29. A Few Words of Advice Be a good person. 2 3 4 5 1
  • 30. A Few Words of Advice
    • Recommended Reading:
    • ClueTrain Manifesto by Searls, et al.
    • Naked Conversations by Israel, Scoble
    • How to Win Friends and Influence People by Dale Carnegie
    • The Whuffie Factor: Using the Power of Social Networks to Build Your Business  by Tara Hunt
    • Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis
    • The New Community Rules: Marketing on the Social Web by Tamar Weinberg
    • Mashable.com Twitter Guidebook: http:// mashable.com /guidebook/twitter/
    2 3 4 5 1
  • 31. Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/

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