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From User Zero: Lessons from Growing Startups From Scratch

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An overview of how startups can gain early traction by focusing on high tempo testing and experimentation to find new growth and build their business.

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From User Zero: Lessons from Growing Startups From Scratch

  1. From User zero Lessons from growing startups from scratch
  2. Marketing can kill a startup.
  3. http://galleryhip.com/joker-its-not-about-the-money.html Yes, this is a huge pile of money.
  4. http://www.nydailynews.com/news/job-meme-gallery-1.1300720?pmSlide=1.1300712
  5. By: Paul Graham
  6. Product/Market Fit By: Sean Ellis • Must-have score of 40% • NPS > 50% • Stable retention over time
  7. AARRR
  8. Tracking planhttp://bit.ly/segment-tracking
  9. http://www.virgin.com/entrepreneur/thousand-less-words-5-visual-storytelling-tools
  10. http://www.unmotivating.com/wp-content/uploads/2014/10/WHsq7XQ.jpg
  11. http://www.coastergallery.com/CP/19big.html
  12. Model Depends on Product/Market/Team • Paid acquisition – eCommerce, Groupon, ScoreBig • Virality – Facebook, LinkedIn, Twitter • SEO – Quora, RapGenius, TripAdvisor • Sales – SaaS, Enterprise, Box • Other – TurnHere/SmartShoot http://andrewchen.co/theres-only-a-few-ways-to-scale-user-growth-and-heres-the-list/
  13. It’s ALL ABOUT HUSTLE http://www.slideshare.net/zack415/gaining-early-traction-by-doing-things-that-dont-scale
  14. MAU For GH was Flat for 3 mo We lacked fresh ideas.
  15. HIGH TEMPO TESTING
  16. High Tempo Drives Growth • Embraced high tempo testing in Jan (11 more wins since) • Wins powering MAU growth (moved from 90K – 131K) Started high tempo testing
  17. Relentless execution of growth process 1. Ideas 2.Prioritize 3.Test4.Analyze 5.Optimize
  18. –Sean Ellis “Unbridled ideation.”
  19. HIGH TEMPO TESTING REQUIREs A DEEP RESERVOIR OF IDEAS One person can’t possibly generate enough ideas 
 to fuel high tempo testing
  20. 200+ ideas From Team
  21. Tempo is Everything
  22. https://every48.files.wordpress.com/2014/08/08_01_14_standing-between-you-and-goal.jpg
  23. Weekly Growth Meeting • New ideas added previous week? (enough fuel in the tank) • Set weekly tempo goal (3 for our team) • Did you hit the weekly test starts goal? What were the tests? • Any tests completed previous week? (key lessons learned) • Plan and assign this week’s tests (shoot for goal + 2) • Move additional ideas to “on deck” (AARRR focus area)
  24. http://www.futuregamez.net/movies/swingers/swingers.html
  25. http://tomtunguz.com/building-a-customer-acquisition-machine/
  26. Find your number
  27. OPTIMIZE ALWAYS Moved Email collector from bottom to top Result: 700% Increase in collected emails It’s hard to tell which tests will have the most impact.
  28. Relentless execution of growth process 1. Ideas 2.Prioritize 3.Test4.Analyze 5.Optimize
  29. Starting From Zero • Must Have Product • Great story • Understanding of your loop and acquisition channels • Deep pipeline of ideas • High Tempo Testing
  30. • 10 Case Studies of Fast growing companies • 15,000+ copies sold • Many more since at growthhackers.com
  31. @morganb@seanellis growthhackers.com

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