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Can social media marketing save the music industry?
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Can social media marketing save the music industry?

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    Can social media marketing save the music industry? Can social media marketing save the music industry? Presentation Transcript

    • Can Social Media Marketing save the Music Industry?
    • Social Media Artist Popularity Equation
    • RihannaQueen of Social Media
      Source: Link
    • Social Media Artist Popularity Equation
    • Be Sharable
    • Be Responsive
    • Be Accessible
    • Interact
    • Social Music Sites
      Understand your listeners
    • Listener
      Ritu
      Has switched from iPhone to Blackberry cause of BBM
      She has linked her Status update of Listening to Music on BBM to Google Talk to Facebook to … …
      She has liking for R&B
      She boasts of having discographies downloaded, which of course she asked her brother to download the music
      Has a playlist on Youtube, listens while working
    • Listener
      Rahul
      He carries 1 TB HDD where ever he travels
      He has two playlists that he constantly keeps hearing
      He has DJ “friends” who keep transferring music
      He has the music app which gives him the lyrics to each song for him to lipSync the song
      Listens to a playlist on last.fm on random mode, planning to subscribe the ad-free music channel
    • Being part of Playlists
    • Social Music Sites
      Where are they listening music?
      on YouTube?
      Playlist are increasingly becoming important
    • Seed Torrents
    • Download
    • Case study – SocialMusic Man Mihir
    • Case study – Own Platform Kylie Konnect
    • Are you Digital or not Yet?
      Source: Link
    • Everyone Survives Digital Age
      Source: The Long Tail, Chris Anderson, Pg 84
    • MokshJuneja
      Social Media Catalyst
      moksh.juneja@avignyata.com
      +91 93221 21170
      Daksh Juneja
      Social Media Catalyst
      daksh.juneja@avignyata.com
      +91 93239 66123