Can social media marketing save the music industry?

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Can social media marketing save the music industry?

  1. 1. Can Social Media Marketing save the Music Industry?<br />
  2. 2.
  3. 3. Social Media Artist Popularity Equation<br />
  4. 4. RihannaQueen of Social Media<br />Source: Link<br />
  5. 5. Social Media Artist Popularity Equation<br />
  6. 6. Be Sharable<br />
  7. 7. Be Responsive<br />
  8. 8. Be Accessible<br />
  9. 9. Interact<br />
  10. 10. Social Music Sites<br />Understand your listeners<br />
  11. 11. Listener<br />Ritu<br />Has switched from iPhone to Blackberry cause of BBM<br />She has linked her Status update of Listening to Music on BBM to Google Talk to Facebook to … … <br />She has liking for R&B <br />She boasts of having discographies downloaded, which of course she asked her brother to download the music<br />Has a playlist on Youtube, listens while working<br />
  12. 12. Listener<br />Rahul<br />He carries 1 TB HDD where ever he travels<br />He has two playlists that he constantly keeps hearing <br />He has DJ “friends” who keep transferring music<br />He has the music app which gives him the lyrics to each song for him to lipSync the song<br />Listens to a playlist on last.fm on random mode, planning to subscribe the ad-free music channel<br />
  13. 13. Being part of Playlists<br />
  14. 14. Social Music Sites<br />Where are they listening music?<br />on YouTube?<br />Playlist are increasingly becoming important<br />
  15. 15. Seed Torrents<br />
  16. 16. Download<br />
  17. 17. Case study – SocialMusic Man Mihir<br />
  18. 18. Case study – Own Platform Kylie Konnect<br />
  19. 19. Are you Digital or not Yet?<br />Source: Link<br />
  20. 20. Everyone Survives Digital Age<br />Source: The Long Tail, Chris Anderson, Pg 84<br />
  21. 21. MokshJuneja<br />Social Media Catalyst<br />moksh.juneja@avignyata.com<br />+91 93221 21170<br />Daksh Juneja<br />Social Media Catalyst<br />daksh.juneja@avignyata.com<br />+91 93239 66123 <br />

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