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Public Relations Management Session 5 Hr And Pr

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Session on public relations, and the over lap between Human Resource Management and Public relations management, Employee relations as an integral part of PR

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Public Relations Management Session 5 Hr And Pr

  1. 1. HR and PR
  2. 2. Employee Relations <ul><li>Definition </li></ul><ul><li>Evolution </li></ul><ul><li>Purpose </li></ul><ul><li>The HR perspective </li></ul><ul><li>Tools of Employee Relations </li></ul>Moksh Juneja
  3. 3. <ul><li>Employee Relations </li></ul>Moksh Juneja
  4. 4. Definition… <ul><li>Employee relations are a set of human resource practices that seek to secure commitment and compliance with organizational goals and standards through the involvement of employees in decision-making and by managerial disciplinary action. </li></ul>Moksh Juneja
  5. 5. … Definition <ul><li>Employee Relations : Covers communications, employee participation in management decisions, conflict and grievance resolution, trade unions and collective bargaining. </li></ul>Moksh Juneja
  6. 6. Moksh Juneja
  7. 7. <ul><li>Industrial Relations </li></ul>Moksh Juneja Human Relations Labour and Personnel Relations
  8. 8. Hawthorne Studies Experiment done during Industrial Relations
  9. 9. Hawthorne studies defined <ul><li>A series of experiments in which the output of the workers was observed to increase as a result of improved treatment by their managers. </li></ul><ul><li>Named for their site, at the Western Electric Company plant in Hawthorne, Illinois. </li></ul>
  10. 10. Study Background <ul><li>Hawthorne studies were conducted from 1927 to 1932 by Harvard Business School, Professor Elton Mayo. </li></ul><ul><li>Purpose of study was to examine what effect monotony and fatigue had on productivity and how to control them with variables such as rest breaks, work hours, temperature, and humidity. </li></ul>
  11. 11. Normal conditions <ul><li>Under normal conditions, the work week was 48 hours, including Saturdays. There were no rest pauses. </li></ul>
  12. 12. Experiment One <ul><li>The workers were put on piece-work for eight weeks. </li></ul><ul><li>Output went up. </li></ul>
  13. 13. Experiment Two <ul><li>The workers were given two rest pauses, five minutes each, in the morning and afternoon for a period of five weeks. </li></ul><ul><li>Output went up again. </li></ul>
  14. 14. Experiment Three <ul><li>The rest pauses were increased to ten minutes each. </li></ul><ul><li>Output went up sharply. </li></ul>
  15. 15. Experiment Four <ul><li>The workers were given six five minute breaks. </li></ul><ul><li>Output fell slightly. </li></ul><ul><li>The workers complained that the work rhythm was broken by frequent pauses. </li></ul>
  16. 16. Experiment Five <ul><li>The two original rest pauses were put back in place, and the workers were given a free hot meal by the company. </li></ul><ul><li>Output went up. </li></ul>
  17. 17. Experiment Six <ul><li>The workers were dismissed at 4:30 p.m. instead of 5:00 p.m. </li></ul><ul><li>Output went up. </li></ul>
  18. 18. Experiment Seven <ul><li>The workers were dismissed at 4:00 p.m. </li></ul><ul><li>Output remained the same. </li></ul>
  19. 19. Experiment Eight <ul><li>All improvements were taken away and the workers returned to their original working conditions. </li></ul><ul><li>Output was the highest ever recorded! </li></ul>
  20. 20. Explanation of Findings <ul><li>The experimental group had considerable freedom of movement compared to other workers in the plant. </li></ul><ul><li>The group developed an increased sense of responsibility and discipline no longer needed to come from a higher authority, it came from within the group. </li></ul>
  21. 21. Real World Example <ul><li>Workers improve their productivity when they believe management is concerned with their welfare and pay particular attention to them. </li></ul><ul><li>Productivity can also be explained by paying attention to the workers’ social environment and informal groupings. </li></ul>
  22. 22. Labour & Personnel Relations <ul><li>Key Elements: </li></ul><ul><ul><li>Establishing authority </li></ul></ul><ul><ul><li>Establishing communication channels </li></ul></ul><ul><ul><li>Manage differences between and among management and personnel </li></ul></ul>
  23. 23. Human Resource <ul><li>Human Resource Development </li></ul><ul><li>Human Resource Management </li></ul>Establishment of Corporate Objectives Establishment of Corporate Strategies Change in External Environment Change in Managerial Sources Restructuring of Organizations New Employment Training Needs for Employees Necessity of Human Resource Development Strategies & System
  24. 24. Human Resource Management Successor Planning Selection Employment Mutual Relations among Departments Career Path Performance Planning & Measurement Training Needs Salary Job Evaluation & Standards Incentives Dismissal Human Resource Management
  25. 25. <ul><li>Human Resource imbibing Employee Relations </li></ul><ul><li>Human Resource vs. Employee Relations </li></ul>Moksh Juneja
  26. 26. Purpose <ul><li>Corporate Culture </li></ul><ul><li>Corporate Philosophy </li></ul><ul><li>Corporate Induction </li></ul>Moksh Juneja
  27. 27. Relationship between HR and PR Corporate Philosophy Human Resource Philosophy Corporate Policies Human Resource Policies Human Resource Development Policies Business Plan HRM Plan HR Development Plan Strategy Management Strategy Management
  28. 28. The communications process model
  29. 29. Downward, upward and horizontal communication in a retail store
  30. 30. <ul><li>Newsletters </li></ul><ul><li>Journals / Periodicals </li></ul><ul><li>Notice Boards </li></ul><ul><li>Intranet </li></ul><ul><li>Excursions / Visits </li></ul><ul><li>Corporate Videos </li></ul>Moksh Juneja
  31. 31. Newsletters <ul><li>Newsletters </li></ul><ul><ul><li>Employee of the month </li></ul></ul><ul><ul><li>News Updates </li></ul></ul><ul><ul><ul><li>We are in the news </li></ul></ul></ul><ul><ul><ul><li>Industry news </li></ul></ul></ul><ul><ul><li>Announcements </li></ul></ul><ul><ul><li>Latest Developments </li></ul></ul><ul><ul><li>Events within the organization </li></ul></ul><ul><ul><li>Future plans </li></ul></ul>Moksh Juneja
  32. 32. Journals / Periodicals <ul><li>Similar to newsletters </li></ul><ul><li>The target would be employees of multiple companies / organizations / divisions </li></ul>
  33. 33. Notice Boards <ul><li>Employee of the month </li></ul><ul><li>News Updates </li></ul><ul><ul><li>We are in the news </li></ul></ul><ul><ul><li>Industry news </li></ul></ul><ul><li>Announcements </li></ul><ul><li>Latest Developments </li></ul><ul><li>Events within the organization </li></ul><ul><li>Future plans </li></ul>
  34. 34. Intranets <ul><li>Collaborative working </li></ul><ul><li>Collective thinking </li></ul><ul><li>Sharing of documents </li></ul><ul><li>Ease in acquiring knowledge from multiple sources </li></ul>
  35. 35. Excursions / Visits <ul><li>Assists in team building exercises </li></ul>
  36. 36. Corporate Videos <ul><li>Faster Induction process </li></ul>
  37. 37. Thank you <ul><li>Contact </li></ul><ul><li>Moksh Juneja </li></ul><ul><li>Social Media Catalyst </li></ul><ul><li>Avignyata Inc. </li></ul><ul><li>Mobile: +91 9322121170 </li></ul><ul><li>Email: [email_address] </li></ul>Moksh Juneja

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