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Product Plan
- 1. Betta Lemme Product Plan by Nick Orlando
- 2. Artist Interview Artist/Band Name: Betta Lemme Where is the artist located? Montreal, QC, Canada What genre of music do they play? Pop/EDM Who do they play with? Do they open or do they have bands that open for them? She has opened for acts such as Sofi Tukker, but mainly has only played one-off shows and promotional acts for her hit single “Bambola”. Who is competition? Local and national level. Artists they are currently in competition with and potential? Sofi Tukker, Annalisa, Baby K. Similar to Betta, these artists are all very popular in Europe and compete for very similar audiences. Is this the first album for the artist? If not, how many have they distributed and what were the sales numbers? Find out their sales history. The Bambola EP was her first release – she is currently working towards releasing a longer full-length EP at the end of 2018. It was released on iTunes, Spotify, YouTube, Shazaam, as well as other platforms. Bambola as 1.8m “shazaams”, and 28 million views on YouTube – other streaming stats cannot be confirmed. Do they have a website for distribution set up? If not, are they using a platform for distribution, like Bandcamp or Soundcloud? https://www.bettalemme.com/ What is their following like? Do they have audience numbers? If so, where? On social media, an email list, or live events? Her biggest followings are in France, Italy, and Russia. They are millennial females in the 18-24 age range. She has followings on Instagram, Facebook, and Twitter. Her live events as stated earlier have been mainly one offs and TV promotions, and the audiences have all
- 3. been very responsive to her music. What do they need distributed? Are they looking to distribute a single or an album? Her current EP (Bambola) is already being distributed. She may need a new distribution partner for her next EP and full-length album. Are they looking to distribute any physical products or ancillary products? Currently she is only distributing digitally – but she will be looking to move into physical product and merchandise in the near future. What is the plan for a music video for this upcoming material? She has a team working on video treatments for some of her unreleased songs. This same team wrote the treatment for her hit video “Bambola”, which has over 28 million views on YouTube. What is the overall goal? To get enough sales for a big distributor to pick them up or something else? Her overall goal is get signed to a major record label with stronger global distribution networks. Who are the decision makers in this project? Betta Lemme has a lot of say in the direction of her own career and has a management behind her to help guide her in her decision making. Do they have any radio play or press behind them? She is being played on the radio in Italy, France, Russia, Romania, and a couple other European countries. She has done promotional radio and TV interviews in each of those countries. Describe your number one fan. Age, gender, style of dress, tattoos, interests. 22 Years old. Female. Hipster/chic streetwear fashion enthusiast. Interested in cultural experiences, music festivals, and they love to dance! Do you have an idea on how much you would like to charge for your music? How do you feel about streaming on Spotify? She believes charging for music has become a very sensitive issue especially when you are an up and coming artist and loves to release her music for free but at the same time wants to make this a sustainable career. She already has her music available on Spotify and many other streaming platforms and loves that she has the avenue to share it with the world.
- 4. #1 Fan Profile Name: Lauren Age: 23 Degree: Hospitality & Tourism Genre of Music: Pop/EDM Money Situation: $35,000 – $45,000/year Preferred Music Format: Digital/Streaming (Spotify) Media Consumption: Internet (YouTube), Streaming (Netflix) Shops Where: Anthropologie, Boutiques, Thrift Weekends: Clubs, Art Galleries, Local Restaurants, Coffee Shops, Weekend Getaways Last Purchase: Travel Journal Social Media: Instagram, Facebook, Snapchat, Pinterest
- 5. Product Formats & Price- points Jess Glynne – I Cry When I Laugh Amazon: CD: $11.07 MP3: $9.49 Spotify Premium: $9.99 Pandora Premium $9.99 Analisa – Splende Amazon: CD: $15.99 MP3: $9.49 Spotify Premium: $9.99 Pandora Premium: $9.99 Baby K – Kiss Kiss Bang Bang Amazon: CD: $15.99 MP3: $9.99 Spotify Premium: $9.99 Pandora Premium: $9.99
- 6. Betta Lemme – Bambola Amazon: Format: CD (physical) ~$9.99 Format: MP3 Download (digital) ~$6.99 iTunes MP3 Digital Download: ~$6.99 Spotify Premium subscription: $9.99/month Pandora Premium subscription: $9.99/month
- 7. Aggregator: Symphonic Distribution - $25 Sign-up Fee - $10.99/ 5 tracks - Betta will maintain 100% of ownership rights Symphonic Distribution is the perfect fit for Betta Lemme because they have massive international distribution channels with every major streaming company both domestically and globally. Being that much of Betta Lemme’s audience is in Canada and Europe, this will be key for targeting her #1 fan as well as exposing her music to new potential fans and members of her target audience. On top of maintaining all of her ownership rights, Betta simply has to pay a one-time fee for her EP to be distributed and will get to keep 100% of her rights as well as 100% of her royalties. Website Builder Choice: Bandzoogle Bandzoogle is a perfect choice to build out a website and platform for Betta Lemme’s website because of the many engagement, conversion, and connection features. She will be able to direct her fans to her social media, advertise live performances, and distribute her music in an organized and user-friendly platform.
- 8. Spotify Playlist: Name of Playlist: Women of Pop Type of Playlist: Editorial Playlist Number of Followers: 842,518 Last Song Added: 05/08/2018
- 9. Retailers: Mom & Pop City Store Name Address Phone # Email Website URL Promotional Montreal Phonopoli s 207 rue Bernard O., Montreal, Quebec H2T 2K5, Canada +1 514-270- 4442 info@pho nopolis.ca https://online .phonopolis.ca / Posters Montreal Cheap Thrills 2044 Metcalfe St, Montreal, QC H3A 1X8, Canada +1 514-844- 8988 info@chea pthrills.ca http://cheapt hrills.ca/ In Store Performanc e Montreal Aux 33 Tours 1373 Mont- Royal Ave E, Montreal, QC H2J 1Y8, Canada +1 514-524- 7397 info@aux3 3tours.co m http://www.a ux33tours.co m/ Free USB w/ single (limited) Montreal Oblique (L') 4333 Rivard St, Montreal, QC H2J 2M7, Canada +1 514-499- 1323 - https://www. facebook.com /Boutiquelobli que/ Stickers Montreal Encore Books & Records 5670 Sherbrooke St W, Montreal, QC H4A 1W7, Canada 514-482- 5100 EncoreB ooks@g mail.co m http://www.e ncorebooks.ca / Acoustic Performanc e
- 10. Local Lifestyle City Lifestyle Store Name Address Phone # Email Website URL Promotio n Montreal Street Fashion Boutique Unicorn 5135 St Laurent Blvd, Montreal , QC H2T 1R9, Canada +1 514- 544- 2828 info@bouti queunicorn .com https://ww w.boutique unicorn.co m/ Posters Montreal Street Fashion La Gaillare 4019 Notre- Dame St W, Montreal , QC H4C 1R3, +1 514- 989- 5134 http://www. lagaillarde.c a/ CD Samplers Montreal Local Art/Thri ft Evelyne Boutique 5127 Sherbroo ke St W, Montreal , QC H4A 1T3, +1 514- 903- 6554 hello@ev elynebo utique.c om http://www. evelynebout ique.com/u s/ Post Cards Montreal Coffee House Boutique Café MRKT 838 Mont- Royal Ave E, Montreal +1 514- 922- 1851 https://cafe mrkt.com/ Free Poster w/ clothing pchse. Montreal Coffee House Le Dépanneur Café 206 Rue Bernard O, Montréal , QC H2T 2K4, +1 514- 271- 9357 https://depc afe.bitblox.o nline/ Free DL w/ coffee+ music pchse.
- 11. Online Lifestyle Lifestyle Store Name Address Phone # Email Website URL Promotio nal Street Fashion Lotus Boutique (251) 287- 7579 https://ww w.lotusbout ique.com/ Free DL w/ purchase Street Fashion NA-KD Gamlesta dsvägen 4 B 15, 41502 Gothenbu rg, https://ww w.na- kd.com/en Social Media campaig n Street Fashion Anthrop ologie 766 BRACKBIL L RD GAP, PA 17527 USA 800.30 9.2500 www.ant hropologi e.com Free DL w/ purchase Travel/ Wanderlust Travel Smith 75 Aircraft RD Southingt on, CT 1-800- 770- 3387 service@cs.travelsmith.com https://ww w.travelsmi th.com/ Social Media campaig n Art Etsy 117 Adams St Brooklyn, 800- 328- 5933 www.ets y.com Social Media campaig
- 12. Lifestyle Blogs & Magazines Digital Retailers Lifestyle Category Store Name Address Phone # Email Website URL Promotion Travel/Wa nderlust The Young Adventuress - - Contact Form https://yo ungadve nturess.c om/ Instagram Mention Street Fashion Vogue 4 Times Sq; New York, NY 10036 (212) 286- 2860 contact @vogue.c om https://w ww.vogu e.com/ Micro Article w/ DL code Travel / Street Fashion Le 21eme - - Contact Form https://le 21eme.co m/ Interview - Betta's Travel Tips Travel/Wa nderlust eTramping - - Contact Form https://et ramping. com/ Free DL code Fashion InStyle 1271 6th Ave, New York, NY 10020 (212) 522- 1212 Contact Form https://w ww.instyl e.com/ Free DL code Direct Retailer Digital Download Retailers Streamers Symphonic iTunes Amazon Spotify Pandora Shazaam
- 13. Media Contact List Music Blogs Name of Blog/ Website Sent Email? Response Contact Notes http://www. gorillavsbea r.net/ chris@gorill avsbear.net Adddress submission s to Chris https://ear milk.com/ 12-Jul N david@ear milk.com Submi through "Submithub " https://ww w.anrfactor y.com/ 12-Jul N https://ww w.anrfactor y.com/subm it-demo/ Great exposure to A&R's https://ww w.europlop. co.uk/ submission s@floridam usicblog.co m Great for live events coverage https://ww w.stereofox. com/catego ry/indie- rock/ europlop@ me.com Email Only
- 14. Web Radio & Podcasts Web Radio & Podcasts Sent Email Response Contact Submission Guidelines https://ww w.noisepop. com/podcas t/ 11-Jul N info@noise pop.com Email http://dmp ulse.com/ info@dmpu lse.com Email https://ww w.accuradio .com/chann el/twee- pop/659/ artist- contact@ac curadio.com Email (Reg. w/ S.Exchange) http://soma fm.com/ind iepop/ elise@som afm.com Email http://www .blogtalkrad io.com/swif tcast13 12-Jul info@swiftc ast.com Contact form on website
- 15. Reviewers Reviewers Contact Submission Guidelines Notes http://www .divideandc onquermusi c.com/ Submission Form Unpaid/Paid options Paid options more elaborate review/ more impressions https://cons equenceofs ound.net/ submissions@ consequenceof sound.net Email only Great for live show reviews/covera ge http://www .blogtalkrad io.com/swif tcast13 https://www.s ubmithub.com /blog/eartothe ground-music Submithub - NO PHYSICAL SUBMISSION S Solid IndieRock audience https://ww w.edmsauc e.com/cate gory/album- review/ https://www.e dmsauce.com/ submit-your- track/ Both Live + Album Reviews $24 Fee for guaranteed review http://www .bucketlistm usicreviews. com/catego ry/indie/ http://www.bu cketlistmusicre views.com/con tact-us/ Must include link to stream/downl oad + press kit USA + Canada