Record Labels  Structure and breakdown
Key Activities of a Record             LabelTalent developmentArtist product marketingHandling the legal aspects of produc...
Label typesThe Majors: big distribution and dominant market shareThe independent: these lack major distribution but theyca...
The Major LabelsExamples:  Universal Music Group -Which is a subsidiary of French  global telecom/ entertainment.  Sony Mu...
Major music company            corporate structure                                   Corporate                            ...
Major Label Artists             Warner BrosUniversal                  Sony
Advantages of major labels Well financed – so can afford better production, distribution, marketing and manufacturing They...
The Independent LabelsExamples:  No Limit Records  Aftermath Records  Priority Records  Side One Dummy Records  Fiction Re...
Advantages Of Independent         LabelsTheyre more creative – They can find more raw talent,use creative development, mar...
Independent Label Artists               Jalapeno RecordsWay Out West                      Close Harbor Records
Upcoming SlideShare
Loading in …5
×

Breakdown of Record Labels

730 views

Published on

  • Be the first to comment

Breakdown of Record Labels

  1. 1. Record Labels Structure and breakdown
  2. 2. Key Activities of a Record LabelTalent developmentArtist product marketingHandling the legal aspects of producing musicProviding service to an artistSales and distributionMarketing and promotionsProviding service to the distributors and retailers
  3. 3. Label typesThe Majors: big distribution and dominant market shareThe independent: these lack major distribution but theycan be large or small ‘major minors’Sub labels and imprints: these are separate companiesor divisions distributed or owned by the major labelsSpecialty labels: these focus on non main streamdistribution. For example, classical or gospel. They alsouse non traditional distribution.
  4. 4. The Major LabelsExamples: Universal Music Group -Which is a subsidiary of French global telecom/ entertainment. Sony Music Entertainment. This is a American based company which is related to Japanese electronics. Warner Music Group – Which is a US based and publically traded The major labels control approximately 70% of the music market and 80-90% of the US music market.
  5. 5. Major music company corporate structure Corporate conglomerate (Corporation that has a number of subordinate companies or divisions) Music Group Media – TV, Telecom Music Gas, water andRecord labels publishing Distribution other non music company activities
  6. 6. Major Label Artists Warner BrosUniversal Sony
  7. 7. Advantages of major labels Well financed – so can afford better production, distribution, marketing and manufacturing They can offer artists ability, prestige and top production resources.BUT… Until the 360 deals were introduced labels were unable to gain any of the money that their artist made outside of their music. For example, fragrance, ringtones, concert revenues, merchandise sales.
  8. 8. The Independent LabelsExamples: No Limit Records Aftermath Records Priority Records Side One Dummy Records Fiction Records Way Out West
  9. 9. Advantages Of Independent LabelsTheyre more creative – They can find more raw talent,use creative development, marketing and financingtactics. They can also build better brand loyalty amongstfans.They can build better regional connections throughpublicity and salesThey are not restricted by long corporate approvalprocesses and can understand artists and trends faster.
  10. 10. Independent Label Artists Jalapeno RecordsWay Out West Close Harbor Records

×