SUCCESSFUL COMMUNITY ENGAGEMENT STRATEGIES
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This document discusses successful community engagement strategies. It provides tips for engaging a community, including having a common purpose, empowering community members as leaders, giving members a voice, making participation easy, integrating online and offline engagement, and making referrals easy. It also shares examples of how the website EverythingCU.com successfully engages the credit union community through online discussion forums and in-person events. Statistics are presented on EverythingCU.com's growth and impact. Case studies of other credit unions that successfully engage communities through social media are also mentioned.
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SUCCESSFUL COMMUNITY ENGAGEMENT STRATEGIES
- 1. SUCCESSFUL COMMUNITY ENGAGEMENT Morriss Partee Chief Experience Officer EverythingCU.com
- 3. Us
- 4. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
- 5. What worked for us then
- 6. What never worked for us
- 7. What works for us now– WOM, offline & online
- 8. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
- 9. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
- 10. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
- 11. Traditional Marketing View CU
- 12. Reality of the Networked World CU
- 13. 56% of American consumers feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study 2008 http://www.boston.com/business/ticker/2008/09/study_most_amer.html
- 14. small BIG
- 15. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTF? craigslist
- 16. What should I do now?
- 17. 1.) Tap your own community 2.) Join an existing community Internal/Hire an outside agency
- 18. How to have success engaging your community
- 19. 1 Have a common bond or purpose
- 20. HOW EVERYTHINGCU.COM DOES THAT
- 21. HOW YOU CAN DO IT
- 22. 2 Make THEM the ROCK STARS
- 23. HOW EVERYTHINGCU.COM DOES IT
- 24. HOW YOU CAN DO IT
- 25. 3 Give them a voice
- 26. HOW EVERYTHINGCU.COM DOES IT
- 27. HOW YOU CAN DO IT
- 28. 4 Make it EASY
- 29. HOW EVERYTHINGCU.COM DOES IT
- 30. HOW YOU CAN DO IT
- 31. 5 it’s ALIVE!
- 33. HOW YOU CAN DO IT
- 34. 6 Make it easy to refer new members
- 35. HOW EVERYTHINGCU.COM DOES THAT
- 36. HOW YOU CAN DO IT
- 37. 7 Merge online and offline community
- 38. GOOD NEWS! Now is our time to shine
- 39. TIME TO JUMP IN!
- 40. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on Facebook, LinkedIn, Blog, Twitter
- 41. HOW DO YOU MEASURE?
- 42. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed
- 44. COMMON SENSE: • FUNDAMENTAL TO NATURE OF CREDIT UNIONS • INSPIRING TESTIMONIALS
- 45. “This has been such a valuable site to me during my time in credit union land. Thank you all for sharing your ideas and opinions. I have to say that I love EverythingCU and will miss the ongoing discussion. Thanks for introducing me to bankerspank.com, Simpsonize me, and the heated discussion several weeks ago about Gossip Girl and off limits advertising, and the Bills spots.” –Melanie Smith, Comala CU on leaving the CU movement
- 46. Every CU event I attend, your web site is mentioned. It’s not talked about in the “oh yeah, I’ve visited that site before,” but more in the “OMG that site saved my life... I was so close to throwing in the towel.” —Korrie Watson-Wilhelm now Board member, Fort Financial FCU
- 47. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills