Presentation to #be2campeast on 29 April 2010

1. a place for affordable
housing in social media?
Presentation to be2campeast, 29 April 2010
Kerry James, Marketing Director, The Bridge Group

2. overview
 scene setting
 social media and housing
 yes, there are risks…
 …and also opportunities
 how to join the party

3. scene setting

4. 1,500 registered providers
2,500,000 homes
5,000,000 tenants

6. developing property
managing and repairing homes
tackling social problems
improving neighbourhoods
engaging communities

7. compare the landlords

8. our survey says (so far)…

9. advertising developments
highlighting news releases
showcasing initiatives
linking to services
engaging communities

10. yes, there are risks…

11. barriers to access

12. anti-social behaviour

13. misunderstanding the medium
“If you have a complaint, we would
recommend contacting us by
phone or in writing, however minor
complaints can be raised through
the discussion board”

14. …and also opportunities

15. starting legitimate conversations
“What is the best thing about
where you live?”
“What is the worst thing about
where you live?”

16. collaborations

17. being genuinely social
“Showing Nicki from our
community development how to
Twitter. Hopefully she'll spread
the word and get more of our
customers tweeting”

18. how to join the party

19. get yourself a strategy
 Where are you now?
 What do you want to achieve?
 Why do you want to do it?
 Who is best placed to represent you?
 How much time, money and effort can you invest?
 How will you know if you’ve nailed it?
More info: http://www.tbghub.co.uk/pdfs/social_media_guide.pdf

20. measure and monitor

21. thank you
Kerry James
T: 024 7656 0440
E: k.james@bridge-group.co.uk
Tweet: @tbgkerry
Images sourced through Flickr Creative Commons: 1. zoomion 2. U-g-g-B-o-y (Photograph-World-Sense) 3. Rennett Stowe
4. ThinkStock (not CC) 5. d3l 6. gumuz 7. comedy_nose 8. gemsling 9. marfis75 10. oskay