The document discusses how social networks are transforming relationships and business. It notes that while in the past people had fewer relationships, social media now allows people to connect with hundreds or thousands of others. It argues that social networks are becoming the new primary way that consumers find recommendations and access websites. The document provides examples of how different companies have successfully used social media to drive new business opportunities and recruit employees. It advocates developing a strategic social media plan to maximize return on investment in areas like connecting with customers, recruiting, and distributing brand messages.

1. The Social Revolution Is Here Mike Williams, VPSocialware

3. Challenges facing the industry today

4. New challenges call for new approaches Scalable Intimacy Depth of relationship Present Day # of Relationships

5. A snapshot from the past http://www.youtube.com/watch?v=wVQPY4LlbJ4

6. That was then…this is now…

7. A always B be C connecting

8. It all starts with a connection… 443 (1st) 146,300 (2nd) 5,893,600+ (3rd)

9. Moving from prohibition to participation

10. Stack the influence deck in your favor How will you reach consumers? How do they find recommendations? Does your “website” begin w/facebook.com? Social networks are the new inbox

11. Tap into the power of consumer behavior

13. Tom Johanson married to: born on: children: from: check-ins: Suzie Johanson 3/5/65 Amy & Billie St. Louis, Mo Thai Spice, Whole Foods company: title: job history: connected: books read: Dell VP of supply chain AMD, Samsung, 3M 2nd degree, 5 connections

14. Real-world results from social media “Social media drives 20% of all new business” “Connected with fraternity brother, led to an $800k new account” “Social media is the new recruiting weapon”

15. New York Life’s move to social Problem: Safely and scalably open access to social networks for reps, recruiters & employees Solution: Automate policy administration, data capture and integrate to existing supervision processes Prohibition 2 Brand Pages 750 Agents 11,000 Agents 40,000 Employees Value: Connect with customers, recruit agents and distribute brand messages Read the full story: http://bit.ly/nylsocial

16. Strategically maximize your social media ROI 1. Develop the Plan 2. Build a Presence 3. Expand your Reach

17. Strategically maximize your social media ROI 1. Develop the Plan 2. Build a Presence 3. Expand your Reach