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- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
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Creating a stellar newsletter

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Creating a stellar newsletter for small business

Published in: Marketing, Business, Technology
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Transcript of "Creating a stellar newsletter"

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . CREATING A STELLAR NEWSLETTER www.yourmarketingcoachonline.com . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY . Teach you how to create a Stellar Newsletter that will help you: 1. Help you drive traffic to your website 2. Help you capture leads 3. Help you nurture your relationships with your customers and prospects www.yourmarketingcoachonline.com .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . COMMON QUESTION Paper vs eNewsletter • • • • Higher cost for print More time consuming Harder to drive traffic Can’t measure (Open Rate and CTR) www.yourmarketingcoachonline.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . ANATOMY OF A STELLAR NEWSLETTER Goals Content Design Delivery Measure & Test www.yourmarketingcoachonline.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . . . DETERMINE YOUR GOALS The first step to creating a Stellar Newsletter is to set goals: • • • • • • • Drive traffic to website Drive traffic to social media Inform Educate Promote Inspire Sell • • • • • • • Top of mind Re-engage Retain Customers Nurture Prospects Nurture Customers Improve Open Rate Improve Click Thru Rate www.yourmarketingcoachonline.com
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . CONTENT TIPS • • • • • • • • • • • Offer EXTREMELY valuable information Make sure your intro content is engaging enough that people will want to read further Apply the 80 / 20 Rule Choose a theme for your content Write as if you were talking to a friend (or one client) Encourage communication Pick one primary CTA (call-to-action) Make it easy for people to unsubscribe Add Social Share Buttons Add Social Connect Buttons Get creative with subject lines www.yourmarketingcoachonline.com . .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . TOPIC IDEAS • • • • • • • • A Letter From the Company Upcoming Activities Product Launch Link to Valuable Articles (And Your Blog) Customer Success Stories Case Studies Referral Program Contests / Promotions www.yourmarketingcoachonline.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . DESIGN TIPS • • • • • • • Keep the format consistent Use white space (not clutter) Less is more…but ALWAYS VALUABLE Use great pictures (and fill in the alt text) Use a 12 – 14 point font size Limit your font usage Limit color www.yourmarketingcoachonline.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . DELIVERY • • When is the best day and time? Be consistent with your day and time www.yourmarketingcoachonline.com . .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . MEASURE & TEST • • • Open Rate CTR (Click Thru Rate) • Median 2.2% (MarketingCharts, April 2013) • Top Marketers 8.3% (MarketingCharts, April 2013) Conduct an A/B Test on Subject Lines www.yourmarketingcoachonline.com . .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . HOW TO DRIVE, CAPTURE & NURTURE • • • Drive Traffic by including: • Including Hyperlinks • CTA’s • Include your Blog Capture Leads by: • Adding an opt in form • Driving traffic to your website Nurture Relationships by: • Offering EXTREMELY valuable information www.yourmarketingcoachonline.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . 1. WHAT WE COVERED TODAY 2. 3. Anatomy of a Stellar Newsletter • Goals • Content • Design • Delivery • Measure & Test Introduce MailChimp Talked about how to: • Drive traffic to your website • Capture Leads • Nurture your relationships with customers and prospects www.yourmarketingcoachonline.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Check out MailChimp Commit to a Monthly Newsletter Sign up for my next Webinar  www.yourmarketingcoachonline.com . .
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