3. 3
Agenda
An introduction to Social Business
IBM Connections
Collaborative Business Intelligence
Summary
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7. The Fifth IT Era: The era of Social
Social
Internet
PCs
Departmental
Mainframe
What’s your Social Business Agenda?
8. Social Media vs. Social Business
Social Media Social Business
Nimble
Engaged
Transparent
Encompasses organization
Primarily marketing and PR and business processes
9. The breadth of Social Collaboration
Profiles
Find the people you need Home page
See what's happening across your
Communities social network
Work with people who share common
roles and expertise Social Analytics
Discover who and what you don’t know
Files via recommendations
Post, share, and discover documents
Micro-blogging
Wikis
Reach out for help your social network
Create web content together
Activities Bookmarks
Organize your work Save, share, and discover bookmarks
Forums
Exchange ideas with, and benefit Blogs
from the expertise of others Present your own ideas, and learn
from others
10.
11. Break Down Silo's
Lowes
Sharing selling best practices and
contributing over
$1M in additional revenue
- Serendipity Happens, Dachis Group
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30. Driving User Adoption – Put It In front of their
eyeballs!
Put It In Front Of
Their Eyes:
In context
Integration
30
31.
32. Why Collaboration & Business Intelligence?
“I need to easily connect with people who are
relevant to the decisions I make.”
“I need to better understand the perspectives of
my colleagues.”
“I need to easily access decision history in order to
learn, reference and create best-practices.”
33. What is Collaborative BI?
connect
WHY IMPORTANT?
Share information
people
Share insights
understand the perspectives of my colleagues
34. Sharing Information
Example: The “Inbox Fire Drill”
Situation
• An urgent request for information is received from your Vice-
President via email
Pain Points
• How to find the information?
• Who to contact?
Solution
• Find related information as a starting point
• Define a single point for all stakeholder input, to-do’s, and final
deliverable
• Search and engage relevant contributors
• Deliver the final presentation on time!
35.
36. What is Collaborative BI?
Share information
Share insights
Engage
Act
decision history to create best-practices
37. Engage and Act
Demonstration: Customer Engagement
Situation
• Declining lead conversion for a sales region
Pain Points
• Identify successful sales regions
• Who to contact?
Solution
• Establish a public community to share ideas
• Turn ideas into action
• Monitor impact on business
38.
39. What is Collaborative BI?
Share information
Share insights
connect WHY IMPORTANT?
Engage
people
Act
performance
empower
40. Summary: Collaborative BI
• Share information to establish common perspective
– Email, IM, Expertise, Activities, Communities
– Documents: PowerPoint, Excel, Word
• Share insights to capture input to decision process
– Comments in context
– Activities: Threaded discussions, Actions, Notifications
• Engage to make ideas “sticky” and establish mind share
– Internally & Externally – Ideation / Innovation
– Share and repeat successes + avoid repeating mistakes
• Act to align execution to plans and strategy
– Sections; Tasks; ToDo's;
41. Collaboration Extends to Discussions
with IBM Connections
Provides users with the ability to quickly find the people and expertise you
need. Discuss and refine ideas, data, and information with colleagues,
partners, and customers.
Did you know that IBM
Connections is part of
Cognos 10 BI*?
*Enhanced Consumer role or higher
44. Don’t forget to log into the Mobile Website
at BAForum.mobi to rate this session.
Simply go to ‘Session Surveys’, choose the session you attended and
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