eCommerce SEO Shopping Spree - State of Search 2013

•

20 likes•13,275 views

Mike Arnesen

My presentation on eCommerce SEO from State of Search 2013 in Dallas, TX.

Technology News & Politics

eCommerce SEO
Shopping Spree

@mike_arnesen #StateOfSearch #eComSEO

What’s up

State of Search?!

Mike Arnesen
SEO Team Manager, SwellPath

Google.com/search?q=mike+arnesen

Sweet Hashtags:
#StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

This is going to be
rapid ﬁre…

@mike_arnesen #StateOfSearch #eComSEO

Use a Flat Site Architecture

@mike_arnesen #StateOfSearch #eComSEO
@mike_arnesen#StateOfSearch #eComSEO

Avoid meaningless URLs.
Do this…
…not that.

@mike_arnesen #StateOfSearch #eComSEO

• 
• 
• 

Directories represent site architecture
Describe from broad to narrow
@mike_arnesen
Human readable
#StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

•  Don’t sacrifice accessibility
for flashiness.
•  Usable without JS?
•  Meaningful anchor text?
@mike_arnesen #StateOfSearchfocus.
•  Limit choices; #eComSEO

•  For users and bots
•  Make each item clickable
•  Use breadcrumb markup (schema.org)

@mike_arnesen #StateOfSearch #eComSEO

Let’s talk about

in 2014

•  Not the place to stuff links

…or your page content.
•  Highlight a few important pages.
•  I still use nofollow,
@mike_arnesen #StateOfSearch #eComSEO

Provide additional:
•  Context
•  Crawl paths
•  Shopping ideas
@mike_arnesen #StateOfSearch #eComSEO

Don’t confuse
RoboPuppy
@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

Always use content
on category
gridwalls

•  What am I looking at?
•  What’s unique here?

@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

Always use content
on category
gridwalls

•  Effective at increasing ranking.
•  Important for avoiding thin content.
•  It’s also a branding opportunity!
@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

Content Integration

Make sure to frame supplemental content
as a fallback for basic browsers.

1.  Do your research
2.  Outsource initial copywriting
3.  Polish the result & push live

@mike_arnesen #StateOfSearch #eComSEO
@mike_arnesen #StateOfSearch #eComSEO

Protect yourself
from the P n a

Don’t put up #PandaBait
…unless you have nothing
on your plate for the
next few months.

@mike_arnesen #StateOfSearch #eComSEO

Duplicate content
can be really

annoying.
• 
• 
• 
• 
• 

Invest in unique product descriptions
Use proper pagination
Have a canonical strategy in place
Noindex when appropriate
Use clean URL handling
@mike_arnesen #StateOfSearch #eComSEO

Use pagination and/or canonicalization

on category gridwalls
•  Rel prev & next are your
friends!
•  Make “view all” the canonical.

@mike_arnesen #StateOfSearch #eComSEO

Specify canonical products

Near-identical products can cause issues
• 
Canonize the best seller
• 
Create unique descriptions
• 
Consolidate pages
@mike_arnesen #StateOfSearch #eComSEO

NoIndex is your friend

Stop!

@mike_arnesen #StateOfSearch #eComSEO
@mike_arnesen #StateOfSearch #eComSEO

WWW, Trailing Slash, & Index Resolution
Practice good housekeeping to avoid
being overrun with duplicate content!
• 

Non-WWW URLs to WWW (or vice versa)

• 

Non-trailing slash to trailing slash

• 

index.php (and similar) to trailing slash

@mike_arnesen #StateOfSearch #eComSEO

Leverage multiple XML sitemaps to
monitor indexation by page type.
@mike_arnesen #StateOfSearch #eComSEO
@mike_arnesen #StateOfSearch #eComSEO

This stuff is the future.
Don’t be the last one
to the party!
@mike_arnesen #StateOfSearch #eComSEO
@mike_arnesen #StateOfSearch #eComSEO

Review & Rating Markup

Simple semantic markup
for PDPs, with proven ROI.

@mike_arnesen #StateOfSearch #eComSEO

Twitter Cards

@mike_arnesen #StateOfSearch #eComSEO

OpenGraph

Rich Pins

@mike_arnesen #StateOfSearch #eComSEO

Use this template
in your <head>
to enable all three.

@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

@mike_arnesen #StateOfSearch #eComSEO

http://www.swellpath.com/2013/04/google-plus-interactive-posts/

Site speed is a factor for
competitive queries!
Focus on Time to First Byte.
@mike_arnesen #StateOfSearch #eComSEO
@mike_arnesen #StateOfSearch #eComSEO

These guys want you
to be responsive!

@mike_arnesen #StateOfSearch #eComSEO

Use Google Analytics eCommerce tagging
Make sure
you’re ready to
prove your ROI.

http://cutroni.com/blog/google-analytics-for-ecommerce/
@mike_arnesen #StateOfSearch #eComSEO

Understand & Predict Seasonality
Use historical analytics,
Google Insights, and
stakeholder experience
to map out seasonality.

@mike_arnesen #StateOfSearch #eComSEO

Get your updates out early
and be prepared.

Give holiday campaign pages time
to index & rank.
Start building links ahead of time.
@mike_arnesen #StateOfSearch #eComSEO

Resources, tutorials, and more
in this link bundle:

bit.ly/sos_ecom

Mike Arnesen

SEO Team Manager at SwellPath
@mike_arnesen | +MikeArnesen
www.mikearnesen.com

@mike_arnesen #StateOfSearch #eComSEO

What's hot

SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...

Distilled

How to report on SEO in 2018 #BrightonSEO

Branded3

Google is rolling out mobile-first indexing, and websites are going to be affected. However, there’s no need to panic. In this talk Rachel explains exactly how mobile-first indexing will actually impact work, and what SEOs can do to not only help their websites survive the new indexing system, but thrive. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and more.

How to Survive & Thrive after Mobile First Indexing - Rachel Costello, Techni...

DeepCrawl

Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.

Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...

Rachel Costello

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...

Branded3

#SearchChurch Presentation - August 15, 2013

Rachael Gerson

If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site. Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong. In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process. Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/

Htaccess Hell - BrightonSEO 2016

Chris Green

How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...

Sean Butcher

Mobile-First Indexing or a Whole New Google - Digitalzone 2018

MobileMoxie

SearchFest 2013 - Why Tagging Matters

Rachael Gerson

Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries. 2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices. In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.

What a search engine can teach you about product sitemaps - BrightonSEO April...

Pricesearcher

Stop reporting on rubbish! 10 ways to fix your Analytics data - #LeedsLovesSe...

Branded3

URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...

DeepCrawl

What's hot (13)

SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...

How to report on SEO in 2018 #BrightonSEO

How to Survive & Thrive after Mobile First Indexing - Rachel Costello, Techni...

Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...

#SearchChurch Presentation - August 15, 2013

Htaccess Hell - BrightonSEO 2016

How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...

Mobile-First Indexing or a Whole New Google - Digitalzone 2018

SearchFest 2013 - Why Tagging Matters

What a search engine can teach you about product sitemaps - BrightonSEO April...

Stop reporting on rubbish! 10 ways to fix your Analytics data - #LeedsLovesSe...

URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...

Viewers also liked

Arama Motoru Optimizasyonu - Stajokulu SEO Sunumu (basic)

Ilyas Teker

Seo & Social Media and Brand Entegration

INHOUSE

Best Practice for Ecommerce SEO - Jon Hibbitt

SiteVisibility

SEO for Large Ecommerce Sites - Adam Audette's SMX West Presentation

Adam Audette

Ecommerce Seo & the Link Building Game

Performics.Convonix

Ecommerce seo Ecomteam Romania Workshop

David Sottimano

If your site isn't showing up on the first page of Google when your potential customers search for your the products you sell, you might as well be invisible--because nobody will find you. Dave Bascom, President and CEO at Fit Marketing, explains how to optimize your ecommerce store for maximum Google juice. Dave's been doing the SEO thing since 1998, and he has worked with hundreds of ecommerce sites, from small mom-and-pop businesses to big names like Dell and Volkswagen. He will walk you through must-do tips to maximize your organic search rankings in the post-Panda, post-Penguin world of SEO.

IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)

FitMarketing

SEO for Ecommerce - Adam Audette

Adam Audette

Website SEO Strategy WordCamp Raleigh

Jake Aull

SEO for Ecommerce - Selling Doesn't Make You Link Worthy

timgrice

Advanced SEO for ecommerce sites

Patrick Altoft

Future of SEO in a Social Content World - Madrid OMWeek

TopRank Marketing Agency

Uber SEO Analysis & Opportunities by Ilyas Teker

Ilyas Teker

SEO for Ecommerce: A Comprehensive Guide

Adam Audette

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin

092812 david addington article (bengali)

VogelDenise

Nuremberg crimes against humanity-peace (thai)

VogelDenise

05/30/11 U.S. BANK FAX & CONFIRMATION (Richard Davis)

VogelDenise

021013 adecco email (slovenian)

VogelDenise

Viewers also liked (19)

Arama Motoru Optimizasyonu - Stajokulu SEO Sunumu (basic)

Seo & Social Media and Brand Entegration

Best Practice for Ecommerce SEO - Jon Hibbitt

SEO for Large Ecommerce Sites - Adam Audette's SMX West Presentation

Ecommerce Seo & the Link Building Game

Ecommerce seo Ecomteam Romania Workshop

IMSLC: Ecommerce SEO for 2015 (Dave Bascom from Fit Marketing)

SEO for Ecommerce - Adam Audette

Website SEO Strategy WordCamp Raleigh

SEO for Ecommerce - Selling Doesn't Make You Link Worthy

Advanced SEO for ecommerce sites

Future of SEO in a Social Content World - Madrid OMWeek

Uber SEO Analysis & Opportunities by Ilyas Teker

SEO for Ecommerce: A Comprehensive Guide

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

092812 david addington article (bengali)

Nuremberg crimes against humanity-peace (thai)

05/30/11 U.S. BANK FAX & CONFIRMATION (Richard Davis)

021013 adecco email (slovenian)

Similar to eCommerce SEO Shopping Spree - State of Search 2013

Understanding & Facilitating Semantic Search - #SearchFest 2016

Mike Arnesen

How SEO Can Boost Your Marketing Automation Efforts

emfluence

Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.

Inbound 2017: Back to Our Roots with Technical SEO

Stephanie Wallace

How to 'SEO' forums, Communities & User-Generated Content

Steph Whatley

Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...

SearchLeeds

Crawling & Indexing for eCommerce Sites - Sam Taylor, BrightonSEO (Crawling &...

Sam Taylor

Competitive Analysis for SEO - SEMNE

Casie Gillette

There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.

Leveraging the powers of Structured Data ✨

Izzi Smith

Managing filters and facets on your ecommerce website - Bristol SEO and Readi...

Sean Butcher

SearchStars 2018: Rachel Costello - Deepcrawl

Topvisible AB

Simon Heseltine, VP of Search at ForRent.com, will show you how search engines have evolved over the last few years, and where they’re going. Find out what you should have done, that if you haven’t, your competitors may have. He'll give you insights into where you should focus your 2017 SEO budget, and he'll also provide an intro into some of the other topics that will be covered in more depth over the rest of the conference. Presentation by: Simon Heseltine - VP of Search, ForRent.com This presentation was given at the 2017 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/

The Evolution of SEO: How to Become a Modern-Day SEO Master

Conductor

SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...

Aleyda Solís

Advanced SEO Ranking Relationships

alanbleiweiss

Guide to actionable speed audits; getting your developer to work with you

Erudite

#SEOChat Recap - Conducting SEO Site Audits - August 4, 2016

Captivate Search Marketing

Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012

WordCamp Sydney

Technical SEO for international markets- Leonie Mann - Brighton SEO 2021

Leonie Mann

How to leverage indexation tracking to monitor issues and improve performance

Simon Lesser

How are you currently doing SERP analysis? Is your approach efficient or scalable? How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies? This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.

How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...

LazarinaStoyanova

Emily Mace BrightonSEO Talk September 2017

Oban International

Similar to eCommerce SEO Shopping Spree - State of Search 2013 (20)

Understanding & Facilitating Semantic Search - #SearchFest 2016

How SEO Can Boost Your Marketing Automation Efforts

Inbound 2017: Back to Our Roots with Technical SEO

How to 'SEO' forums, Communities & User-Generated Content

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...

Crawling & Indexing for eCommerce Sites - Sam Taylor, BrightonSEO (Crawling &...

Competitive Analysis for SEO - SEMNE

Leveraging the powers of Structured Data ✨

Managing filters and facets on your ecommerce website - Bristol SEO and Readi...

SearchStars 2018: Rachel Costello - Deepcrawl

The Evolution of SEO: How to Become a Modern-Day SEO Master

SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...

Advanced SEO Ranking Relationships

Guide to actionable speed audits; getting your developer to work with you

#SEOChat Recap - Conducting SEO Site Audits - August 4, 2016

Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012

Technical SEO for international markets- Leonie Mann - Brighton SEO 2021

How to leverage indexation tracking to monitor issues and improve performance

How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...

Emily Mace BrightonSEO Talk September 2017

More from Mike Arnesen

Structured Data Implementation, MREIDs, and More at SMX Advanced 2018

Mike Arnesen

Behold! The slide deck from my GTM talk at SearchLove London 2017. Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.

Level Up Your Analytics at SearchLove London 2017

Mike Arnesen

If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.

Google Tag Manager Crash Course | MnSummit

Mike Arnesen

We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well. Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page". So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for? I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.

AMPed SEO with Mike Arnesen & SEMpdx

Mike Arnesen

29 Advanced Google Tag Manager Tips Every Marketer Should Know

Mike Arnesen

Punk Rock SEO from State of Search 2015

Mike Arnesen

MozCon 2013: How To Be A One-Person Link Building Army

Mike Arnesen

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web's leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don't be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search M...

Mike Arnesen

Behold, my deck from my 4/16 Mozinar for SEOmoz! Very soon, Google AuthorRank will no longer be the "next big thing in search," but the "current big thing" in search. Mike Arnesen will go over specific tactics that you can use to boost your AuthorRank as an individual agent, help enterprise-level sites benefit from AuthorRank, sell the idea into your clients and/or bosses, and creative use-cases from the trenches at SwellPath. This advanced foray into AuthorRank building assumes familiarity with Google Authorship.

Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level

Mike Arnesen

From Authorship to Authority: A journey to quality search results

Mike Arnesen

Authorship & Google+ - SEMpdx November 2012

Mike Arnesen

More from Mike Arnesen (11)

Structured Data Implementation, MREIDs, and More at SMX Advanced 2018

Level Up Your Analytics at SearchLove London 2017

Google Tag Manager Crash Course | MnSummit

AMPed SEO with Mike Arnesen & SEMpdx

29 Advanced Google Tag Manager Tips Every Marketer Should Know

Punk Rock SEO from State of Search 2015

MozCon 2013: How To Be A One-Person Link Building Army

SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search M...

Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level

From Authorship to Authority: A journey to quality search results

Authorship & Google+ - SEMpdx November 2012

Recently uploaded

CNv6 Instructor Chapter 6 Quality of Service

giselly40

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

How to convert PDF to text with Nanonets

naman860154

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Tech Trends Report 2024 Future Today Institute.pdf

hans926745

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Histor y of HAM Radio presentation slide

vu2urc

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Evaluating the top large language models.pdf

ChristopherTHyatt

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

Recently uploaded (20)

CNv6 Instructor Chapter 6 Quality of Service

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Artificial Intelligence: Facts and Myths

How to convert PDF to text with Nanonets

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

What Are The Drone Anti-jamming Systems Technology?

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Powerful Google developer tools for immediate impact! (2023-24 C)

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Axa Assurance Maroc - Insurer Innovation Award 2024

Tech Trends Report 2024 Future Today Institute.pdf

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Histor y of HAM Radio presentation slide

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Data Cloud, More than a CDP by Matt Robison

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Evaluating the top large language models.pdf

Finology Group – Insurtech Innovation Award 2024

eCommerce SEO Shopping Spree - State of Search 2013

1. eCommerce SEO Shopping Spree @mike_arnesen #StateOfSearch #eComSEO

2. What’s up State of Search?! Mike Arnesen SEO Team Manager, SwellPath Google.com/search?q=mike+arnesen Sweet Hashtags: #StateOfSearch #eComSEO

3. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

4. @mike_arnesen #StateOfSearch #eComSEO

5. @mike_arnesen #StateOfSearch #eComSEO

6. @mike_arnesen #StateOfSearch #eComSEO

7. This is going to be rapid ﬁre… @mike_arnesen #StateOfSearch #eComSEO

8. @mike_arnesen #StateOfSearch #eComSEO

9. Use a Flat Site Architecture @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen#StateOfSearch #eComSEO

10. Avoid meaningless URLs. Do this… …not that. @mike_arnesen #StateOfSearch #eComSEO •  •  •  Directories represent site architecture Describe from broad to narrow @mike_arnesen Human readable #StateOfSearch #eComSEO

11. @mike_arnesen #StateOfSearch #eComSEO •  Don’t sacrifice accessibility for flashiness. •  Usable without JS? •  Meaningful anchor text? @mike_arnesen #StateOfSearchfocus. •  Limit choices; #eComSEO

12. •  For users and bots •  Make each item clickable •  Use breadcrumb markup (schema.org) @mike_arnesen #StateOfSearch #eComSEO

13. Let’s talk about in 2014 •  Not the place to stuff links …or your page content. •  Highlight a few important pages. •  I still use nofollow, @mike_arnesen #StateOfSearch #eComSEO

14. Provide additional: •  Context •  Crawl paths •  Shopping ideas @mike_arnesen #StateOfSearch #eComSEO

15. Provide additional: •  Context •  Crawl paths •  Shopping ideas @mike_arnesen #StateOfSearch #eComSEO

16. Don’t confuse RoboPuppy @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

17. Always use content on category gridwalls •  What am I looking at? •  What’s unique here? @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

18. Always use content on category gridwalls •  Effective at increasing ranking. •  Important for avoiding thin content. •  It’s also a branding opportunity! @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

19. @mike_arnesen #StateOfSearch #eComSEO

20. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO Content Integration Make sure to frame supplemental content as a fallback for basic browsers.

21. 1.  Do your research 2.  Outsource initial copywriting 3.  Polish the result & push live @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

22. Protect yourself from the P n a Don’t put up #PandaBait …unless you have nothing on your plate for the next few months. @mike_arnesen #StateOfSearch #eComSEO

23. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

24. Duplicate content can be really annoying. •  •  •  •  •  Invest in unique product descriptions Use proper pagination Have a canonical strategy in place Noindex when appropriate Use clean URL handling @mike_arnesen #StateOfSearch #eComSEO

25. Use pagination and/or canonicalization on category gridwalls •  Rel prev & next are your friends! •  Make “view all” the canonical. @mike_arnesen #StateOfSearch #eComSEO

26. Specify canonical products Near-identical products can cause issues •  Canonize the best seller •  Create unique descriptions •  Consolidate pages @mike_arnesen #StateOfSearch #eComSEO

27. NoIndex is your friend Stop! @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

28. WWW, Trailing Slash, & Index Resolution Practice good housekeeping to avoid being overrun with duplicate content! •  Non-WWW URLs to WWW (or vice versa) •  Non-trailing slash to trailing slash •  index.php (and similar) to trailing slash @mike_arnesen #StateOfSearch #eComSEO

29. Leverage multiple XML sitemaps to monitor indexation by page type. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

30. @mike_arnesen #StateOfSearch #eComSEO

31. This stuff is the future. Don’t be the last one to the party! @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

32. @mike_arnesen #StateOfSearch #eComSEO

33. @mike_arnesen #StateOfSearch #eComSEO

34. @mike_arnesen #StateOfSearch #eComSEO

35. Review & Rating Markup Simple semantic markup for PDPs, with proven ROI. @mike_arnesen #StateOfSearch #eComSEO

36. Twitter Cards @mike_arnesen #StateOfSearch #eComSEO OpenGraph Rich Pins @mike_arnesen #StateOfSearch #eComSEO

37. Use this template in your <head> to enable all three. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

38. @mike_arnesen #StateOfSearch #eComSEO http://www.swellpath.com/2013/04/google-plus-interactive-posts/

39. Do you own your brand name image SERPs? Calvin Klein doesn’t have any ranked images for this branded search! How about alt text, image sitemaps, & friendly filenames? @mike_arnesen #StateOfSearch #eComSEO

40. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

41. Site speed is a factor for competitive queries! Focus on Time to First Byte. @mike_arnesen #StateOfSearch #eComSEO @mike_arnesen #StateOfSearch #eComSEO

42. These guys want you to be responsive! @mike_arnesen #StateOfSearch #eComSEO

43. @mike_arnesen #StateOfSearch #eComSEO

44. Google+ Brand Page Integration Leverage rel=publisher for superior branded SERPs. @mike_arnesen #StateOfSearch #eComSEO

45. Organization & Logo Markup Suggest which logo should be used in the Knowledge Graph. @mike_arnesen #StateOfSearch #eComSEO

46. Organization & Logo Markup @mike_arnesen #StateOfSearch #eComSEO

47. @mike_arnesen #StateOfSearch #eComSEO

48. Use Google Analytics eCommerce tagging Make sure you’re ready to prove your ROI. http://cutroni.com/blog/google-analytics-for-ecommerce/ @mike_arnesen #StateOfSearch #eComSEO

49. Understand & Predict Seasonality Use historical analytics, Google Insights, and stakeholder experience to map out seasonality. @mike_arnesen #StateOfSearch #eComSEO

50. Get your updates out early and be prepared. Give holiday campaign pages time to index & rank. Start building links ahead of time. @mike_arnesen #StateOfSearch #eComSEO

51. Resources, tutorials, and more in this link bundle: bit.ly/sos_ecom Mike Arnesen SEO Team Manager at SwellPath @mike_arnesen | +MikeArnesen www.mikearnesen.com @mike_arnesen #StateOfSearch #eComSEO

eCommerce SEO Shopping Spree - State of Search 2013

Recommended

Recommended

More Related Content

What's hot

What's hot (13)

Viewers also liked

Viewers also liked (19)

Similar to eCommerce SEO Shopping Spree - State of Search 2013

Similar to eCommerce SEO Shopping Spree - State of Search 2013 (20)

More from Mike Arnesen

More from Mike Arnesen (11)

Recently uploaded

Recently uploaded (20)

eCommerce SEO Shopping Spree - State of Search 2013