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Open Graph: The Key to Making Your Content Look Great

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Here is my presentation from SMX Social Media Marketing (2014). With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.

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Open Graph: The Key to Making Your Content Look Great

  1. 1. OpenGraph Your Key To Making Content Look Great On Facebook & Beyond
  2. 2. Download bit.ly/awesome-graph
  3. 3. Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen @mike_arnesen #SMX | #23B1
  4. 4. @mike_arnesen OpenGraph is the magic that makes this happen. #SMX | #23B1
  5. 5. @mike_arnesen OpenGraph saves you from embarrassing yourself. #SMX | #23B1
  6. 6. 2010: OpenGraph is launched by Facebook. @mike_arnesen #SMX | #23B1
  7. 7. Open Graph is the @mike_arnesen solution to a problem #SMX | #23B1
  8. 8. Open Graph is the @mike_arnesen solution to a problem #SMX | #23B1
  9. 9. A protocol for converting strings to things @mike_arnesen #SMX | #23B1
  10. 10. Pages become objects to interact with. @mike_arnesen #SMX | #23B1
  11. 11. Marked up content acts the same as Facebook entities. @mike_arnesen #SMX | #23B1
  12. 12. This is the money maker! Eye catching & clickable @mike_arnesen social shares #SMX | #23B1
  13. 13. Open Graph’s usage extends far beyond Facebook. @mike_arnesen #SMX | #23B1
  14. 14. Where does OG live? @mike_arnesen #SMX | #23B1
  15. 15. @mike_arnesen Title Requirements Title Length: 88 Characters #SMX | #23B1
  16. 16. Description Requirements Facebook: 300 characters Google+: 200 characters @mike_arnesen #SMX | #23B1
  17. 17. Image Requirements Image Width: 470px wide Maximum Aspect Ration: 235:197 @mike_arnesen #SMX | #23B1
  18. 18. Open Graph Entity Types • Webpage • Article • Movie • Music • Video • Book • Profile (Person) @mike_arnesen #SMX | #23B1
  19. 19. @mike_arnesen Twitter Cards #SMX | #23B1
  20. 20. @mike_arnesen Rich Pins #SMX | #23B1
  21. 21. Why Open Graph? • CTR • Likes • Screen Real Estate • Semantic Integration @mike_arnesen #SMX | #23B1
  22. 22. Don’t leave your brand reputation up to people you don’t know. @mike_arnesen #SMX | #23B1
  23. 23. Thank you! Mike Arnesen Director of Analytics & Optimization at SwellPath google.com/search?mike+arnesen Download: bit.ly/awesome-graph @mike_arnesen #SMX | #23B1

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