SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing

4,424 views

Published on

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web's leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don't be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

Published in: Technology, Design
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,424
On SlideShare
0
From Embeds
0
Number of Embeds
2,193
Actions
Shares
0
Downloads
22
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing

  1. 1. @mike_arnesen#SwellPathPresents #MobileSEO
  2. 2. @mike_arnesen#SwellPathPresents #MobileSEO
  3. 3. @mike_arnesen#SwellPathPresents #MobileSEO
  4. 4. @mike_arnesen#SwellPathPresents #MobileSEO@mike_arnesen#SwellPathPresents #MobileSEO
  5. 5. @mike_arnesen#SwellPathPresents #MobileSEO
  6. 6. @mike_arnesen#SwellPathPresents #MobileSEO
  7. 7. @mike_arnesen#SwellPathPresents #MobileSEO*Normalized data from 18 sites
  8. 8. @mike_arnesen#SwellPathPresents #MobileSEO
  9. 9. @mike_arnesen#SwellPathPresents #MobileSEO
  10. 10. @mike_arnesen#SwellPathPresents #MobileSEO
  11. 11. 79%of visitors who have a dissatisfying visit !are less likely to buy from the same site again !!!27%are less likely to buy !from the company’s!physical store.@mike_arnesen#SwellPathPresents #MobileSEO
  12. 12. @mike_arnesen#SwellPathPresents #MobileSEO
  13. 13. 57%of users expect a mobile site to load !nearly as fast!if not faster !than a desktop site.!@mike_arnesen#SwellPathPresents #MobileSEO
  14. 14. @mike_arnesen#SwellPathPresents #MobileSEO
  15. 15. @mike_arnesen#SwellPathPresents #MobileSEOGooglebotGooglebot Mobile
  16. 16. @mike_arnesen#SwellPathPresents #MobileSEOProviding a great,SEO-friendly mobileexperience is hard!You  could  say  that  it  really  bites!  
  17. 17. @mike_arnesen#SwellPathPresents #MobileSEO
  18. 18. @mike_arnesen#SwellPathPresents #MobileSEO
  19. 19. @mike_arnesen#SwellPathPresents #MobileSEO
  20. 20. @mike_arnesen#SwellPathPresents #MobileSEO
  21. 21. @mike_arnesen#SwellPathPresents #MobileSEO
  22. 22. @mike_arnesen#SwellPathPresents #MobileSEO
  23. 23. @mike_arnesen#SwellPathPresents #MobileSEO
  24. 24. @mike_arnesen#SwellPathPresents #MobileSEO
  25. 25. @mike_arnesen#SwellPathPresents #MobileSEOEverything about this sucks!
  26. 26. @mike_arnesen#SwellPathPresents #MobileSEO
  27. 27. @mike_arnesen#SwellPathPresents #MobileSEOMobile (working) = GoodDesktop = Acceptable-GoodMobile (broken) = InfuriatingOne-page-fits-all = Awesome
  28. 28. @mike_arnesen#SwellPathPresents #MobileSEO
  29. 29. @mike_arnesen#SwellPathPresents #MobileSEO
  30. 30. @mike_arnesen#SwellPathPresents #MobileSEO
  31. 31. @mike_arnesen#SwellPathPresents #MobileSEOBasic example
  32. 32. @mike_arnesen#SwellPathPresents #MobileSEOSource Code
  33. 33. @mike_arnesen#SwellPathPresents #MobileSEOWidescreen
  34. 34. @mike_arnesen#SwellPathPresents #MobileSEOSmall Desktop
  35. 35. @mike_arnesen#SwellPathPresents #MobileSEOTablet
  36. 36. @mike_arnesen#SwellPathPresents #MobileSEOMobile
  37. 37. @mike_arnesen#SwellPathPresents #MobileSEOSource Code
  38. 38. @mike_arnesen#SwellPathPresents #MobileSEOCSS3 Media Queries!!@media only screen
!and {min-width:__} 
!and {max-width:__} !CSS File
  39. 39. @mike_arnesen#SwellPathPresents #MobileSEODesktop
  40. 40. @mike_arnesen#SwellPathPresents #MobileSEOTablet
  41. 41. @mike_arnesen#SwellPathPresents #MobileSEOMobile
  42. 42. @mike_arnesen#SwellPathPresents #MobileSEO
  43. 43. @mike_arnesen#SwellPathPresents #MobileSEO
  44. 44. @mike_arnesen#SwellPathPresents #MobileSEO
  45. 45. @mike_arnesen#SwellPathPresents #MobileSEO
  46. 46. @mike_arnesen#SwellPathPresents #MobileSEODesktop   Mobile  
  47. 47. @mike_arnesen#SwellPathPresents #MobileSEODesktop  Mobile  Links  &  Social  
  48. 48. @mike_arnesen#SwellPathPresents #MobileSEODesktop   Mobile  <link rel=“alternate” href=“mobile” /> <link rel=“canonical” href=“desktop” />
  49. 49. @mike_arnesen#SwellPathPresents #MobileSEO<?xml version="1.0" encoding="UTF-8"?>!<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"!xmlns:xhtml="http://www.w3.org/1999/xhtml">!<url>!<loc>http://www.example.com/page-1/</loc>!<xhtml:link!rel="alternate"!media="only screen and (max-width: 640px)"!href="http://m.example.com/page-1" />!</url>!</urlset>!
  50. 50. @mike_arnesen#SwellPathPresents #MobileSEO•  Duplicate content•  Link equity dilution•  Redirection issues•  Required SEO tagging
  51. 51. @mike_arnesen#SwellPathPresents #MobileSEODesktop  Mobile  Links  &  Social   RWD  Site  
  52. 52. @mike_arnesen#SwellPathPresents #MobileSEO•  Duplicate content•  Link equity dilution•  Redirection issues•  Required SEO taggingRWD makes peace with Jackie Chan
  53. 53. @mike_arnesen#SwellPathPresents #MobileSEO
  54. 54. @mike_arnesen#SwellPathPresents #MobileSEO
  55. 55. @mike_arnesen#SwellPathPresents #MobileSEO
  56. 56. @mike_arnesen#SwellPathPresents #MobileSEOA 59% higher bounce rate for mobileis a cry for help!
  57. 57. @mike_arnesen#SwellPathPresents #MobileSEO
  58. 58. @mike_arnesen#SwellPathPresents #MobileSEO
  59. 59. @mike_arnesen#SwellPathPresents #MobileSEO
  60. 60. @mike_arnesen#SwellPathPresents #MobileSEO
  61. 61. @mike_arnesen#SwellPathPresents #MobileSEO
  62. 62. @mike_arnesen#SwellPathPresents #MobileSEOResourcesspath.us/RWD-linksMike ArnesenSenior SEO, SwellPathGoogle.com/search?q=mike+arnesen

×