The HR Technology MENA 2011 will give you the opportunity to hear from global and regional HR experts on what technologies and systems can do for HR departments in areas such as recruitment, learning, payroll, compensation & benefits, employee engagement, retention, workforce planning, reporting and many other areas. www.hrtechmena.com

1. HRTECHNOLOGY
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International conference: 24 – 25 January 2011 20
Interactive workshops: 23 & 26 January 2011 US
The Mövenpick Hotel Jumeirah Beach, Dubai, UAE
Transforming and empowering the HR function with technology
TOP SPEAKERS BENEFITS OF ATTENDING
• Colin Gow, Group Head of HR Operations, Al-Futtaim Group • Align IT with HR transformation strategy
• Deployment of competency based payroll systems and ensuring
• Walid Chahine, COO & CHRO, Azadea Group
compliance and following set regulations within the region
• Ahmad Ali Zia, HR Director – KSA & Gulf, Unilever • Integration of payroll systems with other functions such as
performance appraisals, compensation and benefits and many
• Kristian Kollsrud, Group Manager HR Systems, Jumeirah Group others
• Dr. Rajesh Sheerla, SME for HR Strategy, Employee • Explore technologies and tools to support and enhance
Engagement, OD & Organisational Culture Management, Etisalat recruitment, talent management, eLearning, employee
engagement and workforce planning
• Walid Raif, HR Excellence Manager – India, Middle East & Africa,
ABB • Understand and benchmark the right HR metrics in order to
achieve efficiencies, decrease costs, improve reporting quality
• Martin Smit, Regional HR Advisor, Shell and measure ROI
• Ayman Helwa, HR Director MENA, Janssen-Cilag • Analyse the impact of technology and change management
strategies
• Ron Villejo, Management Trainer, ENOC Group • Debate and discuss the future role of HR technology in HR
Strategy with industry colleagues
• Ahmed Shukri, Head of HR, Aluminium Bahrain
For more information or to register
Tel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae
www.hrtechmena.com
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2. Essential interactive workshops
Sunday 23 January & Wednesday 26 January 2011
IQPC’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions
are extended to ensure that you will get to the heart of the conference’s most critical issues and uncover practical
solutions you can apply in your own company.
Pre-conference workshop – 23 January 2011 Post-conference workshop – 26 January 2011
…………………………………………………………………..............................… ……………………………………………………………….................................……
9.00 – 12.00 Developing an effective social media strategy 9.00 – 12.00 Payroll / HRIS adopting and deployment – the road map for a
……………………………………………………………..............................……… successful transition
Social media is changing the way people and companies communicate. …………………………………………………………………….................................
Understanding the fundamental tools is essential for companies to develop a Legacy payroll-based HR systems are becoming a thing of the past. Both the
comprehensive HR strategy. public and private sectors adopting scalable competency based payroll systems.
Achieving HR departments to streamline operations, 24-7 access to employee
• Overview of social media data and a reduction of HR Administrative tasks. HR departments are achieving
• Fundamentals of social media dramatic cost reductions.
• 5 step success cycle
• Technology skills • Transition from legacy payroll-based systems to scalable competency payroll
• Communication and collaboration using social media systems (decisions and actions):
• Strategy questionnaire • Identifying the need for HRIS / payroll systems
• Strategy development • Conducting Internal Need Analysis
• Strategy implementation • Communications with vendors
• Change management • Conducting GAP analysis
• The implementation process
Benefits of attending: • Employees engagement and communications
• Understand the fundamentals of social media and how it can help you in the • Scope of work and project plan
transformation of your HR department • Project team
• Gain an insight into the available tools and platforms and their potential for your • Surprises and change orders
organisation • Pilot run and system testing
• Learn how to incorporate social media into you HR strategy • Going live
• Transition challenges
John McGrann, CEO, Drive ERP & Drive Social Media
Soren Christensen, Director, IT-Serve Benefits of attending:
Paul Bellavance, Strategic HR Consultant, RSVP Business • Witness firsthand the transition from legacy payroll based systems to
competency based systems
…………………………………………………………………..............................… • Critically analyse the identification and implementation process of overhauling
13.00 – 16.00 Driving ERP systems to success Overview payroll systems
…………………………………………………………..............................………… • Examine the transition challenges and results
This workshop will give you an in-depth look at the implementation and
deployment of Enterprise Resource Planning (ERP) systems such as Oracle, Hatem EL Houshy, HR Advisor, SNC Lavalin Arabia
SAP, PeopleSoft, Baan, etc. ERP systems drive out waste, improve efficiency
and deliver additional benefits at minimal cost. Including enhanced management …………………………………………………...........................……………........……
reporting and business intelligence to your HR department. 13.00 – 16.00 Remuneration challenges and trends in a turbulent economy
…………………………………………………...........................……………........……
• Actually managing ERP applications Whether the economy downturn is still stagnant or recovering slowly, the only
• Successful change management constant we are living by these days is change. Remuneration emerges as one
• Leading a support team of company's strategic priorities for managing its human capital and
• Measuring success and value for money consequently; its financial performance.
• Data and information
• Customers and collaboration • Challenges of achieving the optimal balance between a competitive but yet fair
• Reporting and technology and precise compensation & benefits programmes
• Empowerment and super users • Investing the right balance of resources in either developing or aligning your
• Change control and value for money remuneration systems is the successful and safe way forward in such hectic
• Project management kept simple times, stressful workload, and tight budgets
• Process improvement • How new technologies can empower during the planning and implementation of
• Management information systems remuneration studies
Benefits of attending: Benefits of attending:
• Streamline and connect your HR department with the rest of the organisation • Sharing technical expertise with colleagues from various organisational
• Develop valuable measurement and reporting capabilities to assess your ROI backgrounds
• Implement and manage systems and cultural change in your organisation • Recognising current market dynamics and previewing 2010 primary GCC
remuneration analysis
John McGrann, CEO, Drive ERP & Drive Social Media • Discussing nominated best practices for real situations and reference cases
from workshop participants
Ahmed Farghaly, Remuneration Management Senior Consultant,
Charisma Consultancy
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and
in-house training programmes, keeping them up-to-date with industry trends, technological developments and the regulatory
landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries.
IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in
major cities across six continents including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney,
and Toronto. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae
For more information or to register – Tel: +971 4 364 2975

3. Conference day one: Monday 24 January 2011
8.30 Registration and early morning refreshments 12.20 Networking lunch for delegates and speakers
9.00 Chair’s welcome and opening remarks 13.20 Integrating talent management and retention
• Understanding how HR tools can identify high
9.10 Identifying how HR can leverage IT to deliver its performers
business objectives • Identifying ways to increase employee loyalty and
• Introducing the perceived organisational support (POS) retention
model • Evaluating how and where is best to deploy systems for
• Utilising and deploying IT in the organisation learning, performance management and retention
• Defining the role of the HRIS professional: gatekeeper • Planning and implementing talent management
or business enabler? programmes from recruitment to succession plan
Nawaf Dubhaib Dr. Rajesh Sheerla
HR Director SME for HR Strategy, Employee Engagement
Saudi Makamin OD & Organisational Culture Management
Etisalat
9.50 HR transformation at the Al-Futtaim Group
• Benefits of SAP HCM to Al-Futtaim Group 14.00 eLearning and blended learning 360˚
• Deploying self service and SniperHire recruitment • Levering technology to enable employees to plan their
technology own careers
• Use of HR technology to enable the creation of the • Overcoming challenges of information and knowledge
multi-award winning HR Shared Services sharing
• Discussing how valuable employee generated content
Colin Gow provide platforms to share, discuss and collaborate
CASE STUDY
Group Head of HR Operations
Al-Futtaim Group Kishore Sadarangani
eLearning Training Officer
Bryan Fuge Emaar
Group Head of Recruitment
Al-Futtaim Group 14.40 Afternoon networking break
Zuhair Al Haj 15.10 Understanding the steps to maximising ROI on your
Group Head of Administration and Emiratisation HR initiatives
Al-Futtaim Group • Deciding what measures are important for your
organisation
10.30 Morning networking break • Identifying specific pathways to reach your ROI goals
• Determining on specific measures for calculating the
11.00 HR technology in the retail industry ROI on training and HR
• Overview of Azadea Group and its HR department and
functions Ron Villejo
• Discussing transformation of the HR function in Azadea Management Trainer
CASE STUDY
• Deploying and implementing eRecruitment and talent ENOC Group
acquisition tools
• Measuring results of technology strategy and ROI 15.50 Interactive panel discussion
• How much are companies in the region really
Walid Chahine embracing the concept of adopting HRIS and
Chief Operating Officer & Human Resource technology?
Azadea Group • Are we seeing a real transformation in HR departments
across MENA? What is the role of technology in this
Resource Management & Technology transformation?
• What is stopping companies from adopting
11.40 Revealing how technology supports recruitment technologies?
• Identifying how technology will help fill the gaps in the • How will HR technology help the region remain
pre-selection and interview phases of recruitment competitive and attract the best talent?
• Adopting standardised selection processes and online
diagnostics Moderator:
• Exploring eRecruitment systems for non-recruitment Ayman Helwa
companies HR Director MENA
• Evaluating the power of direct resourcing through Web 2.0 Janssen-Cilag
Kristian Kollsrud 16.30 Chairman's remarks and end of conference day one
Group Manager HR Systems
Jumeirah Group
Fax: +971 4 363 1938 Email: enquiry@iqpc.ae

4. Conference day two: Tuesday 25 January 2011
8.30 Early morning refreshments 12.20 Networking lunch for delegates and speakers
9.00 Chair’s welcome and opening remarks 13.30 Automating HR: Paperless innovations in a
paper-based world
Payroll and compensation & benefits transformation • Examining HR automation and IT applications through
SAP
9.10 Deployment of payroll systems • Integrating systems for enhancing transparency,
• Transitioning from legacy payroll-based systems to communication and speed throughout HR departments
scalable competency payroll systems and the organisation
• Adapting to local regulations and compliance “Wage • Driving out waste, streamlining back office / administrative
Protection System” tasks and focusing on what adds value to the organisation
• Assessing the needs of payroll systems according to the
company’s size and requirements Ahmed Shukri
• Incorporating other functions such as recruitment, Head of HR
compensation & benefits, learning and performance Aluminium Bahrain
appraisals with payroll systems
14.00 Unleashing web 2.0 in HR
Hatem EL Houshy • Defining web 2.0
HR Advisor • Analysing key deliverables of HR teams for success
SNC Lavalin Arabia • Insight into successful social media strategies
• Communicating and collaborating using social media
9.50 Automating compensation & benefits • Examining organisational policies for using social media
• Enabling managers and employees to perform their own • Sharing first hand success stories
administrative processes through self-service portals • Showing how HR will drive performance using social
• Understanding Oracle PeopleSoft and SAP HRMS media
• Streamlining and automating C&B: bonuses, salary
increase, etc John McGrann
Chief Executive Officer
Shiju Rajan Drive ERP & Drive Social Media
Group HRIS, Compensation & Benefits Manager
Depa 15.10 Afternoon networking break
10.30 Morning networking break 15.40 Change management and HR technology
• Understanding the benefits of strategic HR technology
HR metrics adoption as an enabler of transformation
• Revealing how transforming the HR function increases
11.00 Using metrics to align the HR strategy with the transparency across the organisation and benefits all
organisation’s goals to increase ROI the stakeholders
• Implementing metrics that assess HR processes and
practices from a strategic perspective 16.20 Interactive discussion panel
• Developing analytical models that show the relationship • How can we align HR strategy with the business’
between HR practices and the effectiveness of the strategy?
organisation • What are the key metrics we need to benchmark in
• Analysing types of metrics (efficiency, effectiveness, and order to improve business performance?
impact) in order to provide better logic and analytics for • How will we get our employees to embrace change and
making decisions about talent (a strategic contribution) new technologies?
• What is the future for HR technology?
Martin Smit
Regional HR Advisor Moderator:
Shell Ayman Helwa
HR Director MENA
11.40 Linking workforce planning to the business plan Janssen-Cilag
• Integrating business and HR strategies that map out the
company’s current and future workforce needs 16.50 Chairman's remarks and close of conference
• Developing workforce planning metrics and embed these
metrics into the executive and board reporting processes
• Accounting for local labour regulations
• Assessing available technologies and vendor management
software (VMS) to enhance workforce planning
Aslam Mohamed
Regional HR Organisational Development & Mobility
Manager MENA, Weatherford
www.hrtechmena.com

5. HRTECHNOLOGY International conference: 24 – 25 January 2011
Interactive workshops: 23 & 26 January 2011
MENA 2011 The Mövenpick Hotel Jumeirah Beach, Dubai, UAE
The HR Technology MENA 2011 is a unique event in the region. Testimonials
This platform will bring together HR Prosessionals to address the
key challenges of transforming their HR departments by aligning “Very valuable as it provided a clear idea on roadmaps &
HRIS and technology in their HR Strategies. HR departments are business.” Carlos Janho, Eithad Airways
undergoing transformations that have implications in the overall
organisation. Come and find out how international and regional “Broad range of styles but all very knowledgeable. Very
pionering companies have taken their HR agenda to the board level. valuable.” Steve Walton, Yell Group
“Very good to see other approaches and confirm we are on
the right path.” John Wallace, Corus
Who will you network with at the HR Technology
MENA 2011
Media partners:
This is a must attend event for senior decision makers across all
industries. Job titles include:
Human Resources
HR & IT
HRIS
HR Systems
HR Transformation
eRecruitment / Recruitment
Learning & Development
Talent Management
Compensation & Benefits
Oracle HRIS
SAP HRIS
Our other relevant event:
Community
Portal
8 - 11 November 2010
Radisson Blu Gautrain,
Johannesburg, South Africa
Sponsorship & exhibition opportunities
Only at HR Technology MENA 2011 will the highest-level
decision makers attend in one place at one time. They will
evaluate products and services and will look to short-list
potential suppliers.
• Can you afford to miss out on this opportunity?
31 October – 3 November 2010 • Do you have a product or service that our senior
Grand Millennium Dubai, UAE decision-makers and influencers need?
We have a range of business development / marketing and
sales solutions that will be tailored to specifically deliver on
your business objectives. For more details, call +971 4 360
2801 or email sponsorship@iqpc.ae

6. HRTECHNOLOGY 5 WAYS TO REGISTER
MENA 2011 On Line www.hrtechmena.com
International conference: 24 – 25 January 2011 Fax +971 4 363 1938
Interactive workshops: 23 & 26 January 2011 Email enquiry@iqpc.ae
The Mövenpick Hotel Jumeirah Beach, Dubai, UAE
Phone +971 4 364 2975
REGISTRATION FORM Post IQPC Dubai FZ LLC
Event Code: IAE 19464.001 PO Box 502397
Dubai, UAE
Please complete in BLOCK CAPITALS as information is used to produce delegate badges.
Please photocopy for multiple bookings.
TEAM DISCOUNTS
Please do not remove this label even if it is not addressed to you.
Your Priority Registration Code is printed on the top of the label below. Please quote it when registering: Team discounts available on request. Call +971 4 364 2975
for more information.
VENUE & ACCOMMODATION
Mövenpick Hotel Jumeirah Beach
P.O. Box 282825, Jumeirah Beach Residence,
United Arab Emirates
Phone: +971 4 449 8888
Fax: +971 4 449 8889
Email: hotel.jumeirahbeach@moevenpick.com
Website: www.moevenpick-hotels.com
Hotel and travel costs are not included in the registration fee.
For assistance in your travel and accommodation requirements,
please refer to details below:
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in the hotel. You may contact the hotel directly as per the details
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package November 2010 December 2010 December 2010 December 2010
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