NAVIGATING SOCIAL MEDIA AND JOB BOARDS Michele Martin www.michelemmartin.com
@michelemmartin I’m Michele
Our Agenda <ul><li>Current state of job search from employer perspective </li></ul><ul><li>Job boards </li></ul><ul><li>Li...
26.7% of  external  new hires come from  referrals One hire for every 15 referrals Number one source for hires Source: Car...
22.3% come from company website Source: CareerXRoads 2010 Survey
13.2% come from job boards CareerBuilder and Monster two top sites
 
 
 
 
MORE INFO <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candi...
IMPLICATIONS?
Job Boards
THE CHALLENGES <ul><li>Many openings outdated </li></ul><ul><li>Multiple openings </li></ul><ul><li>Too much competition <...
TIPS <ul><li>Don’t spend a lot of time on boards—LEAST effective form of job search </li></ul><ul><li>Use boards for resea...
Social Media and the Job Search
What Do Employers See  When They Search For You?
 
Social media is about connections
<ul><li>Professional social network </li></ul><ul><li>Way to research businesses and individuals </li></ul><ul><li>Profess...
SIGN UP FOR AN ACCOUNT
CREATE YOUR PROFILE
CREATE YOUR PROFILE
CREATE YOUR PROFILE
MAKE CONNECTIONS!
MEET THEIR CONNECTIONS. . .
LINKEDIN COMPANION
COMPANY PROFILES
COMPANY PROFILES
WAYS TO USE LINKEDIN <ul><li>Network with colleagues </li></ul><ul><li>Get/make recommendations </li></ul><ul><li>Advanced...
MORE WAYS TO USE LINKEDIN <ul><li>Look for 1 st  or 2 nd  level connections to hiring managers and HR people </li></ul><ul...
Privacy!
REMEMBER! <ul><li>Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy. </li></ul><u...
1. 2.
 
 
 
PHOTOS! <ul><li>Two ways they show up </li></ul><ul><ul><li>Upload </li></ul></ul><ul><ul><li>Friends “tag” you </li></ul>...
 
 
 
 
POSITIVE STRATEGIES <ul><li>Use status updates to connect, let people know about job search.  </li></ul><ul><li>Revise pro...
TO SUMMARIZE . . .  <ul><li>Spend minimal time on job boards </li></ul><ul><li>Use boards strategically—for information </...
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Navigating Social Media and Job Boards

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A presentation I did for job seekers in Bucks County, PA

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Navigating Social Media and Job Boards

  1. 1. NAVIGATING SOCIAL MEDIA AND JOB BOARDS Michele Martin www.michelemmartin.com
  2. 2. @michelemmartin I’m Michele
  3. 3. Our Agenda <ul><li>Current state of job search from employer perspective </li></ul><ul><li>Job boards </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul>
  4. 4. 26.7% of external new hires come from referrals One hire for every 15 referrals Number one source for hires Source: CareerXRoads 2010 Survey
  5. 5. 22.3% come from company website Source: CareerXRoads 2010 Survey
  6. 6. 13.2% come from job boards CareerBuilder and Monster two top sites
  7. 11. MORE INFO <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. </li></ul><ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
  8. 12. IMPLICATIONS?
  9. 13. Job Boards
  10. 14. THE CHALLENGES <ul><li>Many openings outdated </li></ul><ul><li>Multiple openings </li></ul><ul><li>Too much competition </li></ul><ul><li>Employers making less use of job boards </li></ul>
  11. 15. TIPS <ul><li>Don’t spend a lot of time on boards—LEAST effective form of job search </li></ul><ul><li>Use boards for research </li></ul><ul><li>Search locally </li></ul><ul><li>Search specifically </li></ul><ul><li>Use “niche” boards where possible </li></ul><ul><li>Apply through company website </li></ul>
  12. 16. Social Media and the Job Search
  13. 17. What Do Employers See When They Search For You?
  14. 19. Social media is about connections
  15. 20. <ul><li>Professional social network </li></ul><ul><li>Way to research businesses and individuals </li></ul><ul><li>Professional “branding” opportunity </li></ul>
  16. 21. SIGN UP FOR AN ACCOUNT
  17. 22. CREATE YOUR PROFILE
  18. 23. CREATE YOUR PROFILE
  19. 24. CREATE YOUR PROFILE
  20. 25. MAKE CONNECTIONS!
  21. 26. MEET THEIR CONNECTIONS. . .
  22. 27. LINKEDIN COMPANION
  23. 28. COMPANY PROFILES
  24. 29. COMPANY PROFILES
  25. 30. WAYS TO USE LINKEDIN <ul><li>Network with colleagues </li></ul><ul><li>Get/make recommendations </li></ul><ul><li>Advanced search of people with your skills—see where they work </li></ul><ul><li>Look at company profiles to see where people from that company may come from and where they go next </li></ul><ul><li>Use Company Profiles to see if a company is hiring </li></ul><ul><li>Join Groups </li></ul>
  26. 31. MORE WAYS TO USE LINKEDIN <ul><li>Look for 1 st or 2 nd level connections to hiring managers and HR people </li></ul><ul><li>Find a connection to get the “inside scoop” </li></ul><ul><li>Ask/Answer Questions </li></ul><ul><li>Print up business cards with your LinkedIn profile </li></ul><ul><li>Help people in your LinkedIn Network </li></ul><ul><li>Keep building your network! </li></ul>
  27. 32. Privacy!
  28. 33. REMEMBER! <ul><li>Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy. </li></ul><ul><li>Facebook is always changing settings—have to stay on top of how privacy is changing. </li></ul>
  29. 34. 1. 2.
  30. 38. PHOTOS! <ul><li>Two ways they show up </li></ul><ul><ul><li>Upload </li></ul></ul><ul><ul><li>Friends “tag” you </li></ul></ul><ul><li>Managing photos: </li></ul><ul><ul><li>Don’t upload questionable photos </li></ul></ul><ul><ul><li>“ Untag” yourself from questionable photos </li></ul></ul><ul><ul><li>Control who can see your photos </li></ul></ul>
  31. 43. POSITIVE STRATEGIES <ul><li>Use status updates to connect, let people know about job search. </li></ul><ul><li>Revise profile to emphasize professional/ educational accomplishments </li></ul><ul><li>Limit photos </li></ul><ul><li>Choose friends wisely </li></ul><ul><li>Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you </li></ul>
  32. 44. TO SUMMARIZE . . . <ul><li>Spend minimal time on job boards </li></ul><ul><li>Use boards strategically—for information </li></ul><ul><li>Focus on building networks, both on and off-line </li></ul><ul><li>Use LinkedIn to visualize and make connections </li></ul><ul><li>Manage Facebook privacy settings </li></ul><ul><li>Explore other ways to use social media for branding and making connections </li></ul><ul><li>http://michelemmartin.wikispaces.com/ </li></ul>
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