1<br />Circa 1960<br />
Social Media and You (Yes, You)<br />Ben Robbins – ACS Connect<br />
Ben Robbins’ Profile<br />Personal Information ____________________________________________<br />Company: 				ACS Connect<...
Today’s Topic<br />What is Social Media?<br />Why does it matter to me?<br />Why does it matter to my company?<br />How do...
What is Social Media?<br />5<br />Any medium that allows a community to create, consume and share ideas or information in ...
Examples of Social Media<br />6<br />Social Networking<br />Social Bookmarking<br />Blogging & Podcasting<br />User Genera...
We Use Social Media Without Realizing<br />The “crowdsourcing” of movie reviews is a simple example of how the “wisdom of ...
How We Communicate & Network is Changing<br />Social Media is rapidly replacing many of the methods we take for granted no...
Personal Opportunities from Social Media<br />WIIFM? Why Social Media is helpful: <br />Extends ability to network with pe...
Personal Risks from Social Media<br />When using social media, keep in mind: <br />Any publicly available information that...
Corporate Opportunities from Social Media<br />Your competition is using social media for: <br />Recruiting Employees<br /...
Corporate Risks Resulting from Social Media<br />Regardless of a company’s policies and participation, the following risks...
Social Media Policies<br />Every company should have policies in place proactively & explicitly addressing: <br />Use of s...
Getting Started - Sign Up for These Sites First<br />14<br />Not really!<br />
Getting Started – Be Realistic<br />None of us can be everywhere:<br />Join fewer networks, but commit to those you do joi...
Getting Started – Begin With LinkedIn<br />A few tips for new LinkedIn members: <br />Write your profile in the 1st person...
Getting Started – General Best Practices<br />5 Rules that apply throughout social media: <br />Engage, don’t just broadca...
Suggestions for Further Reading<br />Social Media books for personal & business: <br />Socialnomics – Erik Qualman<br />Me...
Upcoming SlideShare
Loading in …5
×

Social media 101

860 views

Published on

Social Media is no longer coming, it is now pervasive. I use this slideshow for a one hour introduction to Social Media, often presented to business people with little or no experience with the subject.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
860
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media 101

  1. 1. 1<br />Circa 1960<br />
  2. 2. Social Media and You (Yes, You)<br />Ben Robbins – ACS Connect<br />
  3. 3. Ben Robbins’ Profile<br />Personal Information ____________________________________________<br />Company: ACS Connect<br />Position: Director of Marketing<br />Location: Tampa, FL<br />Relationship Status: Married<br />Social Media Contact ____________________________________________<br />LinkedIn Profile: http://linkedin.com/in/benrobbins<br />Twitter Profile: http://twitter.com/benrobbins<br />Construction Blog: http://www.acs-connect.com/conexec<br />Interests _______________________________________________________<br />Associations & Groups: CFMA, ABC, AGC, American Marketing Association, Google Analytics Professionals<br />Hobbies: Camping, hiking, writing, news junkie<br />3<br />
  4. 4. Today’s Topic<br />What is Social Media?<br />Why does it matter to me?<br />Why does it matter to my company?<br />How do I get started?<br />4<br />
  5. 5. What is Social Media?<br />5<br />Any medium that allows a community to create, consume and share ideas or information in a collaborative and democratic way. <br />
  6. 6. Examples of Social Media<br />6<br />Social Networking<br />Social Bookmarking<br />Blogging & Podcasting<br />User Generated Content<br />All of the above, in 140 characters or less<br />
  7. 7. We Use Social Media Without Realizing<br />The “crowdsourcing” of movie reviews is a simple example of how the “wisdom of crowds” can have an influence on both individual decisions and global trends. <br />7<br />
  8. 8. How We Communicate & Network is Changing<br />Social Media is rapidly replacing many of the methods we take for granted now: <br />Cable & Broadcast TV, DVD & Blu-ray<br />Meetings, Tradeshows & Seminars<br />Newspapers<br />Researching Vendors & Subcontractors<br />8<br />
  9. 9. Personal Opportunities from Social Media<br />WIIFM? Why Social Media is helpful: <br />Extends ability to network with peers<br />Job hunting is easier<br />Easy to keep current on industry trends<br />It’s a platform for demonstrating expertise<br />It allows you to build a personal brand<br />Less Spam<br />9<br />
  10. 10. Personal Risks from Social Media<br />When using social media, keep in mind: <br />Any publicly available information that can be scrutinized during and after hiring<br />Your company’s policies for use of social media on company time or using company resources<br />Seemingly benign information that can put your job or company at risk if disclosed publicly<br />10<br />
  11. 11. Corporate Opportunities from Social Media<br />Your competition is using social media for: <br />Recruiting Employees<br />Employee Relations<br />Recruiting Subcontractors<br />Consumer Marketing & Brand Building<br />Business Development<br />11<br />
  12. 12. Corporate Risks Resulting from Social Media<br />Regardless of a company’s policies and participation, the following risks are real: <br />Negative Press<br />Negative Word of Mouth<br />Leaked Proprietary Information<br />Lawsuits Related to Privacy Concerns<br />12<br />
  13. 13. Social Media Policies<br />Every company should have policies in place proactively & explicitly addressing: <br />Use of social media on company resources for both personal communications and for conducting business<br />Privacy expectations<br />Disclosure of proprietary information<br />Public statements about or on behalf of the company<br />13<br />
  14. 14. Getting Started - Sign Up for These Sites First<br />14<br />Not really!<br />
  15. 15. Getting Started – Be Realistic<br />None of us can be everywhere:<br />Join fewer networks, but commit to those you do join.<br />Syndicate & automate if you like, but keep it fresh and real. Every audience is unique. <br />Go where the content is. <br />15<br />
  16. 16. Getting Started – Begin With LinkedIn<br />A few tips for new LinkedIn members: <br />Write your profile in the 1st person<br />Add all your email addresses to your account<br />Join relevant groups & select a weekly email<br />Get in the habit: Connect with every person you meet IRL within 24 hours<br />Travelling? Let contacts in your destination know you’re coming, and never eat alone. <br />16<br />
  17. 17. Getting Started – General Best Practices<br />5 Rules that apply throughout social media: <br />Engage, don’t just broadcast. Just like IRL.<br />Make it personal. Even if you represent a business, people want to talk to people. <br />Learn the lingo. <br />Don’t be afraid to ask for things, but don’t be needy (See # 1). <br />Pay it forward.<br />17<br />
  18. 18. Suggestions for Further Reading<br />Social Media books for personal & business: <br />Socialnomics – Erik Qualman<br />Me 2.0 – Dan Schawbel<br />Trust Agents - Chris Brogan, Julien Smith<br />18<br />

×