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Digital Library Branch
 

Digital Library Branch

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A short talk on creating a digital library service.

A short talk on creating a digital library service.

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  • Define “ A digital branch is a branch library, delivered digitally, on the Web ... a digital branch has real staff, a real building, a real collection, [a real budget] and real community happening on and around it.” -- David Lee King
  • How would you create a digital branch? What kind of service branch is it to be? The branch can be one of three things: (1) an implicit endeavor that supports, creates, communicates and manages various virtual/digital services products (2) an explicit endeavor or virtual space with branding, etc. around it that supports, communicates and manages virtual/digital services and products (3) it can be a combination of both 1 & 2. In most libraries it is either one or three. Very rarely have I seen it in the form of #2.
  • Value Propositions & thinking of the future: 3 Principles to work with and towards: Library as Platform, Library as Experience & Library as Place.
  • The key design principles include: Think Human. Focus on the person you are trying to help. Don’t rush in with a solution to a problem, test alternatives and be prepared to return to square one several times. Also, focus on the person you need help from (AKA your audience). What are their goals and dreams? How can you help them achieve them? Who are you to them? Where are your leverage points in terms of causing them to act? Match your appeal to the medium (e.g. short bursts for Twitter, logical discourse for blogs, emotional envelopment on YouTube) Dream with Purpose. What matters to you draws others. Emotions are contagious. Meaningful purpose garners extraordinary support. The right idea—seated in emotion—grows exponentially. Take, how Jessica Jackley, while earning her MBA, raised money online to bootstrap entrepreneurs in the developing world. Now Kiva.org has done over $120M in micro-finance loans with the assistance of individuals who have made loans. Connect with People. Tell stories. Stories are sticky: they bring facts to life and infuse them with passion. (Physiologically, our brains are hardwired for stories to organize and orient and psychologically we need patterns to understand. Stories also increase the chance that your audience will remember (humans remember only 1%-10% of what they hear). Salient, meaningful messages, however brief, mobilize communities. Turn Ripples into Waves . Learn from trials. Think critically. Iterate. The right tests—and the subsequent tweaks—can amplify growth. Small details (wording, images, placement of links, etc.) can massively impact your campaign. Use social media tools to observe users and refine your approach. From The Dragonfly Effect
  • Platform: Who are the stakeholders and how would you involve them?
  • Info & Branch Experiences: Public Services Communications: PR/Marketing/Web Design IT: Web Development & Tech Mgmt Finance & Collection Services: Vendor Relations Patrons, Board & Communities
  • Involvement Process Gather a team &/or working group (communicate) Formal & informal surveys/gatherings/gleanings from staff, patrons/communities (communicate) Focus group meetings with staff & patrons (communicate) Informational presentations to board, staff & patrons (communicate) Move through a series of Beta versions, iterations (communicate) Use existing social media communities to gain feedback (communicate)
  • Experience: What are some of the services you might include?
  • What would be the general timeline? Organizational Learning: 1-6 months gather organizational structure knowledge, i.e., how do things get done? and who does them? ... Really we never stop learning! Build Team: 2-4 months begin to formulate a team for initial gathering of input, information and implementation Gather Input: 3-12 months upon seating a focused team to formulate a mission, vision and projected timeline and also gather staff and customer insights and input Build Branch: 3-10 months begin to slowly collect and point existing services and products under the bailiwick of the digital branch Formal Opening: 12-18 months roll out the first iteration of the digital branch
  • Platform: How would you roll out the new digital branch and begin to build community around it?
  • Keeping in mind throughout the whole process that ...
  • In creating a digital branch we shoot for a desired experience for customers (staff, patrons, board & communities).

Digital Library Branch Digital Library Branch Presentation Transcript

  • Creating the Library’s Digital Branch
    • “ A digital branch is a branch library, delivered digitally, on the Web ...
    • a digital branch has real staff, a real building, a real collection, [a real budget] and real community happening on and around it.”
    • -- David Lee King
  • Digital Branch Creation
    • Library’s Mission - to bring the world of information and imagination to all people of our community, etc.
    • Library’s Vision - we are the community’s choice for the discovery and exchange of information and ideas ...
    • Implicit/Subtle (embedded within existing web structures and services) vs. Explicit/Branded Entity Branch (set aside separate digital service) ...
    1st - Be Mindful of: 2nd - What kind of Digital Branch?
  • Think of Digital Branch as:
      • Place: objective, public space with people
      • Experience: learning & leisure
      • Platform: create, distribute & connect
  • Design Steps
    • Think Human - focus on those you are trying to serve.
    • Dream with Purpose - if it matters to you, it matters to others. Emotions are contagious.
    • Connect with People - tell stories, stories are sticky, for they bring facts to life.
    • Turn Ripples into Waves - learn from trials. think critically. iterate.
  • Stakeholders
  • Teamwork & Leadership Info & Branch Experiences: Public Services Communications: PR/Marketing/Web Design Finance & Collection Services: Vendor Relations IT: Web Development & Tech Mgmt Patrons, Board & Communities
  • Involvement Process
    • Gather a team &/or working group (communicate)
    • Formal & informal surveys/gatherings/gleanings from staff, patrons/communities (communicate)
    • Focus group meetings with staff & patrons (communicate)
    • Informational presentations to board, staff & patrons (communicate)
    • Move through a series of Beta versions, iterations (communicate)
    • Use existing social media communities to gain feedback (communicate)
    • Digital Content: eBooks, eAudioBooks, ePeriodicals, Digitized Local Information/Collections ...
    • Digital Delivery: platforms and learning around usage of digital products & collections
    • Digital Reference: question answering services offered via text, SMS, email ...
    • Digital Learning: Homework Help, online/video: tutorials, programs, lessons (ex. www.howcast.com), interactive programs, etc.
    Products & Services
  • Timeline
    • “ Value is driven by everyone on the team ... each team member co-creates new ideas, information and insights and applies them to the difficult problems facing complex organizations.”
    • Stephen Abram
  • Community Building
    • Instigate and encourage - the existing culture of innovation, learning & play to contribute to the library’s overall community building efforts
    • Utilize - existing (bricks & mortar) branch interactions
    • Use and extend use - of existing community building, communication/PR & marketing programs
    • Extend - existing social software interactions with Facebook, Youtube, Twitter, etc. with a particular focus on learning & leisure
    • Publish content - that advises and reviews various devices & content systems that support customer interests in learning & leisure
  • Community Building Platforms
  • Digital Service Experience
    • instills a confidence to move forward
    • reduces fear of failure or scary consequences
    • offers a feeling of respect & belonging for contributing
    • increases self-esteem
    • offers more comfortability in decision making
    • increases happiness and reduces boredom
    • reduces friction with stakeholders
    • builds social & team cohesion
    • offers a feeling of success: a learning step = life goals
    from Stephen Abrams
  • Image Credits
    • Fiber: http://flaglerlive.com/3702/palm-coast-fiber-optics
    • Construction: http://www.involvement.myzen.co.uk/node/2
    • Eye on the Future: http://wallpapers.free-review.net/12__The_Eye_of_future.htm
    • Lightbulb: http://blog.cleantechies.com/files/2008/10/frogware_lightbulb_cs_2.jpg
    • Community People: http://www.dfas.mil/careers/acareeratdfas/comminvolv.html
    • Group Painting: http://www.alfalfastudio.com/blog/page/4/rafael_esquer_mural_painting_AIGA.jpg
    • iPad: http://mashable.com/2010/05/28/ipad-international-launch/
    • iPhone: http://www.mozami.net/blog/2008/05/apple-iphone-20-coming-to-south-africa-on-vodacom/
    • Droid: http://www.digitaltechnews.com/news/2009/11/verizon-wireless-motorola-droid-phone-reviews.html
    • Xbox 360: http://www.theregister.co.uk/2005/05/13/ms_xbox_360/
    • Cell Phone: http://www.new-cell-phones.org/motorola-qa1-cell-phone-photos.html
    • Computer (Pronta PC): http://www.cats-ltd.com /
    • MacBook: http://www.macrepairs.co.uk/index/page/id/58/
    • Wii: http://www.blueunplugged.com/Nintendo-Wii-Console-UK.aspx
    • Dancing People: http://customersrock.files.wordpress.com/2007/06/people.jpg