Communities, Connecting & Contributing




Copyright 2009 Michael Driehorst/Diamond Communications
“Social media are primarily Internet- and mobile-
  based tools for sharing and discussing
  information, [pictures, video...
Being “online” more and more is being the norm




 U.S. total population approx. 305 million
Percent of online population using social media:
          2008:                   41%
          2012/2013:              5...
Most of activity in communities: social networks




                          Source: eMarketer, January 2009
Variety of social media communities
Three among most common:
 Blogs
 Social Networks
 Discussion boards
Weblogs or Blogs
 Any kind of diary published on the World-Wide
  Web, usually written by an individual (a
  quot;bloggerq...
Source: Technorati, State of the
       Blogosphere, April 2008
Who’s blogging?




                  Source: Technorati, State of the
                         Blogosphere, April 2008
Social networks
“A social network service focuses on building
  online communities of people who share
  interests and/or ...
But how?
What’s
        going
        on
Basic
info
Combine
               personal &
               professional
               information



Your
network of
personal, pr
o...
Discussion boards
“A Web site component that enables users to
  participate in topics of discussion by posting and
  reply...
Any one can
join and start
a discussion
thread …
and other members can comment
Communities, Connecting & Contributing
   Ultimately, social media is NOT about
    technology, websites or tools

   It...
But how?
Seeking advice from peers
                     “I’ve decided on using glass
                     bottles, and wondered if
...
Customer Service
                   Many people with
                   a blog voice
                   opinions about
   ...
Customer Service

                   Companies
                   monitor &
                   respond –
                 ...
Customer Service


                   Person updates –
                   positive and negative
                   to comm...
Business Promotion
Even traditional media getting social
                                        Building
                                   ...
Even traditional media getting social
                          Readers can share
                          story with the...
Communities, Connecting & Contributing
 Ultimately, social media is… about being part of
  communities to connect with ot...
Social Media Overview March 10, 2009
Social Media Overview March 10, 2009
Social Media Overview March 10, 2009
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Social Media Overview March 10, 2009

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My 101-type social media overview to a Toledo, Ohio, company.

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  • % of online population using social media2008: 41%2012/2013: 52%Point out % change in studies: online population 2-4%; social network 44%
  • http://community.babycenter.com/post/a5811555/glass_bottles?cpg=1
  • http://www.jacksonfish.com/blog/2008/11/25/open-letter-to-dell-customer-service/Original post date of Nov. 25, 2008
  • Social Media Overview March 10, 2009

    1. 1. Communities, Connecting & Contributing Copyright 2009 Michael Driehorst/Diamond Communications
    2. 2. “Social media are primarily Internet- and mobile- based tools for sharing and discussing information, [pictures, video, audio, etc.]. The term most often refers to activities that integrate technology, telecommunications and social interaction.” -Wikipedia
    3. 3. Being “online” more and more is being the norm U.S. total population approx. 305 million
    4. 4. Percent of online population using social media: 2008: 41% 2012/2013: 52%
    5. 5. Most of activity in communities: social networks Source: eMarketer, January 2009
    6. 6. Variety of social media communities Three among most common:  Blogs  Social Networks  Discussion boards
    7. 7. Weblogs or Blogs Any kind of diary published on the World-Wide Web, usually written by an individual (a quot;bloggerquot;) but also by corporate bodies. Blogging is regarded by some as an important social phenomenon as it contributes to the easy exchange of ideas among a large and growing international community (quot;the blogospherequot;). -Dictionary.com
    8. 8. Source: Technorati, State of the Blogosphere, April 2008
    9. 9. Who’s blogging? Source: Technorati, State of the Blogosphere, April 2008
    10. 10. Social networks “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.” -Wikipedia
    11. 11. But how?
    12. 12. What’s going on Basic info
    13. 13. Combine personal & professional information Your network of personal, pr ofessional “friends”
    14. 14. Discussion boards “A Web site component that enables users to participate in topics of discussion by posting and replying to comments.” -Microsoft TechNet
    15. 15. Any one can join and start a discussion thread …
    16. 16. and other members can comment
    17. 17. Communities, Connecting & Contributing  Ultimately, social media is NOT about technology, websites or tools  It IS about being part of online communities, connecting with others to contribute information, assistance, etc.
    18. 18. But how?
    19. 19. Seeking advice from peers “I’ve decided on using glass bottles, and wondered if anyone had any tips….”
    20. 20. Customer Service Many people with a blog voice opinions about companies, products, service.
    21. 21. Customer Service Companies monitor & respond – in full view of community
    22. 22. Customer Service Person updates – positive and negative to community. More opportunity for customer feedback
    23. 23. Business Promotion
    24. 24. Even traditional media getting social Building community, pushing stories by various feeds
    25. 25. Even traditional media getting social Readers can share story with their network Site visitors can contribute to story
    26. 26. Communities, Connecting & Contributing  Ultimately, social media is… about being part of communities to connect with others and contribute to the greater community.  As you – as a person, business, association – become connected with community, you understand how to best serve community.

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