Afghan media industry in 2014
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Media track compile the Yearly Afghan media industry analysis for 2014 for the interest of Aghaninstan and Pakistan media markets.
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Afghan media industry in 2014
- 1. Data Source: افغانستان های رسانه تحلیل و تجزیه
- 2. •The research is made for the Afghan TV media industry, the analysis period are Jan to Dec 2014. • The analysis is cover the topers of TV industry, •Top Categories • Top Players • Top Brands • Channel Share • Hourly Airing Trend • Day Slice • Monthly Airing Trend • The Top Categories are also analyzed saperatly with following parameters, • Players Share • Hourly Airing Trend • Day Slice • Monthly Airing Trend
- 3. PHONESERVICES GOVERNMENT BANKS JUICES/ENERGATIC/SHARBAT CONSTRUCTIONCOMPANIES CARBONATEDSOFTDRINKS AIRLINES MILKANDDAIRYPRODUCTS PHONESETS CHARITYORGANISATIONS HOTELS/RESTAURANTS DETERGENTPOWDERS COOKINGOIL&GHEE TRAVELAGENCIES SHAMPOOS 24% 17% 8% 7% 6% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% TOP 15 CATEGORIES 78% OTHERS 22%
- 4. GOVERNMENTOFAFGHANISTAN ETISALAT AFGHANTELECOM MTN SALAMTELECOM ROSHANCORPORATION GINSENGENERGYDRINK AZIZIBANK SCCBUILDER UNICEF COCACOLA SUNNYGINSENGENERGYDRINK BAKHTARBANK ONYXCONSTURCTION MAIWANDBANK 17% 8% 5% 5% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1%TOP 15 PLAYERS 58% OTHERS 42%
- 5. ETISALAT GOVERNMENTOFAFGHANISTAN AFGHANTELECOM MTN ELECTIONCOMESSIONOF AFGHANISTAN SALAMTELECOM SCCBUILDER ROSHANCORPORATION AFGHANPOLICEDEPARTMENT GINSENGENERGYDRINK AZIZIBANK UNICEF SUNNYGINSENGENERGYDRINK BAKHTARBANK ONYXCONSTRUCTION 8% 7% 4% 4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% TOP 15 BRANDS 50% OTHERS 50%
- 6. ARIANA NATIONAL 26% TOLO TV 21% 1 TV 13% SHAMSHAD 11% AREZU TV 10% ZHOWNDON 6% 3 SPORTS 3% TAMADON 3% LEMAR TV 2% AYNA TV 2% KHURSHID 2% NOOR 1% Afghanistan TV medium is annual 76 million USD market
- 7. ARIANA NATIONAL 16% TOLO TV 14% ZHOWNDON 13% AREZU TV 12% 1 TV 10% SHAMSHAD 8% TAMADON 7% 3 SPORTS 7% KHURSHID 5% LEMAR TV 4% AYNA TV 2% NOOR 1% SABA TV 1% ARIANA NATIONAL 16% TOLO TV 14% ZHOWNDON 13%AREZU TV 12% 1 TV 9% OTHERS 36%
- 8. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 1% 1% 1% 1% 1% 1% 1% 4% 5% 4% 5% 4% 3% 3% 4% 3% 4% 6% 9% 11% 13% 11% 3% 1% 2000-2100 13% 1900-2000 11% 2100-2200 10% 1800-1900 9% 1700-1800 6% OTHERS 51%
- 9. AFTERNOON 18% EVENING 14% LATE NIGHT 8% LATE PRIME TIME 4% MORNING 22% PRIME TIME 34% MORNING 22% PRIME TIME 34% OTHERS 44% Day Slice Time Slot AFTERNOON 1200-1700 EVENING 1700-1900 LATE NIGHT 0000-0700 LATE PRIME TIME 2200-0000 MORNING 0700-1200 PRIME TIME 1900-2200
- 10. 6% 5% 7% 6% 11% 11% 11% 9% 9% 9% 8% 10% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JUL 11% JUN 11% MAY 11% OTHERS 67%
- 11. 1
- 13. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 1% 2% 1% 2% 1% 0% 3% 4% 2% 4% 3% 3% 2% 3% 1% 3% 5% 12% 14% 16% 14% 2% 1%
- 14. AFTERNOON 12% EVENING 17% LATE NIGHT 8% LATE PRIME TIME 3% MORNING 16% PRIME TIME 44%
- 15. 3% 3% 4% 4% 8% 9% 11% 10% 12% 11% 11% 12% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 16. 2
- 17. SAMSUNG ELECTRONIC 39% HUAWEI MOBILE 36% DEYANAT LTD 16% MOBILE ZONE 5% AFGHAN TAKSAR 2% BLUE SONIC 2%
- 18. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 2% 2% 1% 3% 1% 1% 3% 5% 4% 6% 4% 3% 3% 6% 4% 4% 3% 7% 9% 15% 10% 1% 1%
- 19. AFTERNOON 19% EVENING 10% LATE NIGHT 12% LATE PRIME TIME 2% MORNING 23% PRIME TIME 34%
- 20. 1% 2% 1% 1% 5% 13% 21% 13% 7% 11% 12% 11% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 21. 3
- 22. AZIZI BANK 28% BAKHTAR BANK 20% MAIWAND BANK 16% KABUL BANK 12% GHAZANFAR BANK 6% AFGHANISTAN INTERNATIONAL BANK 6% BANK MILLIE AFGHAN 5% AFGHAN UNITED BANK 4% AFGHANISTAN COMMERCIAL BANK 2%DA AFGHANISTAN BANK 1%
- 23. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 1% 2% 2% 2% 2% 1% 1% 2% 3% 4% 6% 6% 3% 4% 4% 3% 2% 5% 12% 14% 8% 7% 5% 1%
- 24. AFTERNOON 16% EVENING 17% LATE NIGHT 11% LATE PRIME TIME 5% MORNING 22% PRIME TIME 29%
- 25. 7% 6% 6% 6% 10% 12% 10% 12% 9% 8% 6% 7% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 26. 4
- 27. NESTLE MILKPAK LIMITED 51% LAYLA GEMAR 25% IRAN DAIRY INDUSTRIES COMPANY 16% ALTUNSA 5% DAIRY PRODUCTS 1% GALA DAIRY PRODUCTS 1% MUMTAZ CREAM 1%
- 28. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 2% 3% 3% 1% 0.3% 1% 7% 5% 5% 5% 3% 4% 1% 2% 3% 3% 3% 7% 12% 19% 8% 0.4% 0.4%
- 29. AFTERNOON 14% EVENING 9% LATE NIGHT 12% LATE PRIME TIME 1% MORNING 26% PRIME TIME 38%
- 30. 3% 5% 3% 7% 12% 12% 8% 2% 3% 3% 11% 31% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 31. 5
- 32. GINSENG ENERGY DRINK 28% THE COCA COLA EXPORT CORPORATION 23% SUNNY GINSENG ENERGY DRINK 22% CARABAO ENERGY DRINK 7% SUPER COLA 5% GINSENG ROOT ENERGY DRINK 5% PARTY ENERGY DRINK 3% GOLDEN LIFE DRINK 3% PAMIR INDUSTRY 2% SPEED ENERGY DRINK 2%
- 33. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 2% 1% 1% 1% 2% 1% 1% 3% 4% 5% 5% 5% 5% 4% 5% 4% 4% 5% 7% 8% 10% 11% 4% 1%
- 34. AFTERNOON 21% EVENING 12% LATE NIGHT 10% LATE PRIME TIME 5% MORNING 23% PRIME TIME 29%
- 35. 0.5% 1% 6% 7% 16% 16% 17% 12% 7% 5% 6% 7% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 36. 6
- 37. UNILEVER 42% NET LIQUID DETERGENT 33% TOKEN WASHING POWDER 8% RONIX UK LTD (TOKEN) 7% GOLNAR DETERGENT 4% GHAWAR WASHING POWDER 2% KOH BABA WASHING POWDER 1%YAKTA 1% TITIZ PRODUCTS 1% DAY WASHING PRODUCT 1%
- 38. 0000-0100 0100-0200 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1400-1500 1500-1600 1600-1700 1700-1800 1800-1900 1900-2000 2000-2100 2100-2200 2200-2300 2300-0000 1% 1% 0.4% 0.4% 1% 1% 0.1% 9% 10% 3% 3% 3% 2% 1% 14% 9% 5% 7% 10% 6% 9% 6% 1% 0.2%
- 39. AFTERNOON 31% EVENING 16% LATE NIGHT 4% LATE PRIME TIME 1% MORNING 27% PRIME TIME 21%
- 40. 2% 5% 16% 13% 6% 8% 1% 5% 17% 20% 4% 2% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 41. khi@mediatrackpk.com www@mediatrackpk.com About mediatrack Mediatrack is pioneer media monitoring company working on Afghan media markets in monitoring and and research field since 2009. We have 7 years old archive data. Media audit , content monitoring and media analysis are our core products. Advertisers, Advertising agencies, TV Channels, NGO, Government can be our client.