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Media Studies: Key Concepts
[object Object],Introduction ,[object Object],[object Object],[object Object],[object Object]
Media Representations   The subject matter of the Media is often ordinary, everyday people and yet they can often be represented in ways that they would find unrecognisable or even offensive.   When we consider Media Representations we will be considering: 1. Who is being represented by the text? 2. In what way? 3. By whom? 4. For what purpose?
Media Language ,[object Object],1. Connotation and denotation 2. Non- Verbal Communication 3. Positioning of characters or objects 4. Clothing, props, mise-en-scene, sets and settings 5. Sound track, commentary and language 6. Tone 7. Sound and visual techniques (eg. camera positioning, editing, special effects) 8. Iconography 9. Genre and genre conventions
Media Institutions ,[object Object],[object Object],[object Object]
Media Values and Ideology ,[object Object],[object Object],[object Object]
Media Audiences ,[object Object],1. To whom is the text addressed- what is its likely target readership/audience?  2. What is the text's likely place in the schedules or newspaper/magazine? 3. In what ways does the text work to position its audience? 4. What are the likely conditions in which the text will be received? 5. What is the probable size and constituency of the audience? 6. What are probable and possible audience readings?
You will also be considering ,[object Object],[object Object],[object Object],[object Object]
And… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finally…   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Oh, I forgot… Assessment ,[object Object],[object Object],[object Object],[object Object]
Unit 2 (MEST 2)   Creating Media ,[object Object],[object Object],[object Object]

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  • 2.
  • 3. Media Representations The subject matter of the Media is often ordinary, everyday people and yet they can often be represented in ways that they would find unrecognisable or even offensive. When we consider Media Representations we will be considering: 1. Who is being represented by the text? 2. In what way? 3. By whom? 4. For what purpose?
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