Music magazine case study

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Music magazine case study

  1. 1. Music Magazine Case Study What is a case study?
  2. 2. A Case Study Should <ul><li>Trace the history of the magazine </li></ul><ul><li>Acknowledge accomplishments: major awards and important editions, articles etc </li></ul><ul><li>Look in detail at one edition of the magazine as such: </li></ul>
  3. 3. Front Cover: <ul><li>What is the dominant image? Why, what does it show, who does it appeal to, how does it define the style/content/genre of the magazine? How does the image represent the person? </li></ul><ul><li>What is the anchorage? How does this further define the target audience? What language is used and why? </li></ul><ul><li>What colours are used? What are the connotations of these colours and why have they been used? </li></ul><ul><li>What is the overall style of the front cover? </li></ul>
  4. 4. Contents/Editorial: <ul><li>How many pages does the contents spread over? Does it include an editorial? </li></ul><ul><li>What sections are the contents split into? What does this reveal? </li></ul><ul><li>What is the nature of the contents? </li></ul><ul><li>What images have been used and for what purpose? </li></ul><ul><li>Is there an editor’s letter? If so, what language has been used and why? </li></ul>
  5. 5. Advertising: <ul><li>What percentage of the magazine is made up of advertising? </li></ul><ul><li>What is the nature of the advertising? </li></ul><ul><li>Is there a pattern to how they are placed around articles etc? </li></ul>
  6. 6. Article/Feature: <ul><li>Look closely at an article or a feature. </li></ul><ul><li>What is the focus of it? </li></ul><ul><li>How long is the article – over how many pages, separated by how many adverts? </li></ul><ul><li>What language is used? </li></ul><ul><li>How are images used in the article – where are they placed, what are their sizes and what do they show? </li></ul><ul><li>How does the article represent the people in it? Why? How does this then reflect on the target audience? </li></ul>

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