July 28, 2009 presentation to Big Apple chapter of Ingram Micro VTN at the Tropicana in Atlantic City, NJ

1. Social Media Optimization and Strategy Presented to the Big Apple Chapter of Ingram Micro VTN By Matt Singley http://mattsingley.com

2. Who Am I? Serial Entrepreneur Former Ingram Micro VAR Los Angeles based Social Media Strategist Beach Bum Currently working with Geodelic, Mashable, Life Without Limbs, FixMyLoveand Resume Bucket 2 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

3. What Is Social Media? n. Social Media [soh-shuhlmee-dee-uh] Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. 3 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

4. Why Should I Care? I’m too busy I can’t make any money off of social networks I wouldn’t even know where to start That stuff is for kids 4 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

5. The Money Issue Twitter is not a silver bullet Big businesses are reporting big revenue as a result of Social Networks You probably won’t make money directly from Social Networks, but will make money because of Social Networks 5 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

6. Who Is Online? Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds) Twitter: Entrepreneurial , average income of $58k LinkedIn: Professional, average income of $89k 6 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

7. About Being Too Busy… You can “work” your social networks in 10-30 minutes per day Use tools to do the job for you Likely a first touch point with potential customers Can you afford not to find the time? 7 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

8. Those That Engage, Earn In a recent study of 100 top companies, those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%. 8 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

9. Social Media On A Dime If you have limited time and resources (and who doesn’t?) focus on the “big three” Blog Facebook Twitter 9 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

10. So Where Do I Start? Secure Monitor Create Engage 10 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

11. So Where Do I Start? SECURE Find what is available http://namechk.com/ Grab the big names! Twitter, Facebook, LinkedIn Use an email alias to register (e.g. socialnetworks@mattsingley.com) 11 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

12. So Where Do I Start? MONITOR Google Alerts Technorati/Google Blog Search Craigslist Feeds (e.g. “IT Help”) Paid Services (Radian6) 12 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

13. So Where Do I Start? CREATE Blog: 1-2 times per week Facebook: 3-5 times per week Twitter: 2-3 times per day (you can do it!) 13 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

14. So Where Do I Start? ENGAGE Social Media is a two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty. 14 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

15. Tools of the Trade Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter CoTweet(http://cotweet.com) Multi-author, schedule posts Bit.ly (http://bit.ly) A URL shortener and tracker Google Reader (http://google.com/reader) Aggregate your keyword searches WordPress (http://wordpress.org) If you don’t have a blog, make one right away and keep it within your domain (YourCompany.com/blog) 15 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

16. Tools of the Trade CoTweet allows strategic responses and assigned tasks. Don’t let customers go unanswered! 16 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

17. Mobile Tools of the Trade iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck Blackberry: Twitterberry (everything you need) Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust 17 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

18. Ethics Disclosure, Disclosure, Disclosure! Disclose who you are, who you work for and any other relevant affiliations from the first encounter. Disclose any business/client relationship if communicating on behalf of a third party. Comply with all laws and regulations …remember, the FTC is watching! 18 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

19. The Bottom Line Social Media is more than fun and games, it is relationship marketing. Go to where your customers are, do not wait for them to come to you. Don’t give up! Relationships take time, but they are worth it in the end. TIME + TRANSPARENCY = TRUST 19 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

20. The REAL Bottom Line TIME + TRANSPARENCY = TRU$T 20 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

21. Contact Matt Singley Twitter: http://twitter.com/mattsingley Facebook: http://facebook.com/mattsingley Blog: http://mattsingley.com/blog Office: 323-774-1269 Email: matt@mattsingley.com 21 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com