Twitter 4 Biz

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Twitter 4 Biz

  1. 1. Twitter for Business 1
  2. 2. What is Twitter? 2
  3. 3. What is Twitter? A microblogging platform composed entirely of 140 character answers to one simple question: “What are you doing?” or rather , “What are you interested in right now?” *2008 Cone Business Survey 3
  4. 4. Why is it so popular? 4
  5. 5. How big is Twitter? 23,000,000 Visits to Twitter each month 3,000,000 Tweets per day Compete.com stats nov 09 5
  6. 6. 80% Tweet from a mobile device *2008 Cone Business Survey 6
  7. 7. What does the public think? 86% of Americans expect to have brands listening to them in the social media. *2008 Cone Business Survey 7
  8. 8. Your brand is the sum of conversations about it
  9. 9. Your can no longer control the medium. You are a participant.
  10. 10. Twitter Basics ‣ @drintelmann A reply to you or message. ‣ #module09 a quick way to create a group ‣ RT if you like a message, forward it on ‣ http://bit.ly/17mnPY a shorter link. Way to expand your 140 characters 10
  11. 11. Twitter Strategies ‣ Customer Service ‣ Corporate Reputation Management ‣ Event Activation ‣ Issue Advocacy ‣ Product Promotion and Sales ‣ Crisis Management 11
  12. 12. Great use of customer service 12
  13. 13. The Tools ‣ Find your audience ‣ Offer Help ‣ Post your own questions 13
  14. 14. Solid reputation management 14
  15. 15. Event Activation 15
  16. 16. Issue Advocacy 16
  17. 17. Product Sales/Promotion 17
  18. 18. Crisis Management 18
  19. 19. Twitter Lists 19
  20. 20. Recommendations Follow - Create - Engage 20
  21. 21. Top Tools ‣ Tweetdeck (tweetdeck.com) ‣ Search (search.twitter.com) ‣ CoTweet (cotweet.com) ‣ Hootsuite (hootsuite.com) ‣ Tweetbeep (tweetbeep.com) ‣ Exectweets (exectweets.com) ‣ Twitscoop (twitscoop.com) ‣ Twitterberry/Twitterfox 21
  22. 22. Stay in touch @drintelmann Twitter hartinc.com Web drintelmann@hartinc.com Email slideshare.com/drintelmann This presentation 22

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