Ingram Micro Vtn Fall 2009 Denver 10 27 2009

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  • http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/
  • Big stats: http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_2.phpFacebook growthhttp://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/
  • Study:http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdfComscore: http://comscore.com/Press_Events/Press_Releases/2009/10/GroupM_Search_and_comScore_Release_Study_on_the_Interplay_Between_Search_Marketing_and_Social_Media
  • http://namechk.com/
  • Alerts: http://www.google.com/alertsTechnorati: http://technorati.com/Google Blog Search: http://technorati.com/Craigslist: http://newyork.craigslist.org/cpg/Backtype: http://backtype.com
  • Ingram Micro Vtn Fall 2009 Denver 10 27 2009

    1. 1. Social Media Optimization and Strategy<br />Presented to the<br />Ingram Micro VTN Fall 2009<br />By <br />Matt Singley<br />http://mattsingley.com<br />
    2. 2. Who Am I?<br />Senior Director of Social Media Strategy for M80, based in Los Angeles<br />Former Ingram Micro VAR<br />Lover of technology and people<br />Beach Bum<br />2<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    3. 3. What We’re Talking About Today<br />What we know about social media<br />How this affects your business<br />How to generate revenue<br />Tools, Tips and Tricks<br />Interactive Discussion<br />Send questions via Twitter to @mattsingley or use hashtag #VTNSM<br />3<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    4. 4. What Is Social Media?<br />n. Social Media [soh-shuhlmee-dee-uh]<br />…online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. <br />4<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    5. 5. Who Is Online?<br />Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds) <br />Twitter: Entrepreneurial , average income of $58k<br />LinkedIn: Professional, average income of $89k<br />5<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    6. 6. Those That Engage, Earn<br />In a recent study of 100 top companies, those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%<br />6<br /><ul><li>50 percent CTR increase in paid search when consumers were exposed to influenced social media</li></ul>Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    7. 7. How This Affects Your Business<br />B2B is still important, but it’s more than B2B now…the 2nd B is now a person!<br />Engagement is no longer optional<br />The bar has been raised, and “listening” isn’t enough anymore<br />In this financial and relational economy, you cannot afford to not use social media in some capacity<br />7<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    8. 8. How To Generate Sales<br />Don’t wait for them to come to you…go out and find your customers!<br />Add value, don’t just talk about yourself<br />Support your ecosystem<br />Listen to what they want…then give it to them<br />Use social media as a touch point to develop real life relationships, then close the deal<br />8<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    9. 9. Where To Start?<br />SECURE<br />Find what is available http://namechk.com/<br />Grab the big names! Twitter, Facebook, LinkedIn, YouTube <br />Use an email alias to register (e.g. socialnetworks@mattsingley.com)<br />9<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    10. 10. Where To Start?<br />MONITOR<br />Google Alerts<br />Technorati/Google Blog Search<br />Craigslist Feeds (e.g. “IT Help”)<br />Backtype (http://backtype.com)<br />10<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    11. 11. Where To Start?<br />CREATE<br />Blog: 1-2 times per week<br />Facebook: 3-5 times per week<br />Twitter: 2-3 times per day (you can do it!)<br />11<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    12. 12. Where To Start?<br />ENGAGE<br />Just like face to face sales, social media is a two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty.<br />12<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    13. 13. Tools of the Trade<br />Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter<br />CoTweet (http://cotweet.com) Multi-author, schedule posts, Monitor<br />Bit.ly (http://bit.ly) A URL shortnerand tracker<br />Google Reader (http://google.com/reader) Aggregate your keyword searches<br />WordPress (http://wordpress.org) If you don’t have a blog, make one right away and keep it within your domain (YourCompany.com/blog)<br />13<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    14. 14. Tools of the Trade<br />CoTweet allows strategic responses and assigned tasks. Don’t let customers go unanswered! <br />14<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    15. 15. Mobile Tools of the Trade<br />iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck<br />Blackberry: Twitterberry (everything you need)<br />Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust<br />15<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    16. 16. Ethics<br />Disclosure, Disclosure, Disclosure!<br />Make it clear who you are, who you work for and any other relevant affiliations from the first encounter.<br />Disclose any business/client relationship if communicating on behalf of a third party.<br />Comply with all laws and regulations …remember, the FTC is watching!<br />16<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    17. 17. The Bottom Line<br />Social Media is more than fun and games, it is relationship marketing.<br />Go to where your customers are, do not wait for them to come to you.<br />Don’t give up! Relationships take time, but they are worth it in the end.<br />Add value, not noise.<br />TIME + TRANSPARENCY = TRUST<br />17<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    18. 18. The REAL Bottom Line<br />TIME + TRANSPARENCY = TRU$T<br />18<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
    19. 19. Contact Matt Singley<br />Twitter: http://twitter.com/mattsingley<br />Facebook: http://facebook.com/mattsingley<br />Blog: http://mattsingley.com/blog<br />Office: 323-774-1269<br />Email: matt@mattsingley.com<br />19<br />Denver Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />

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